SEO is constantly evolving and SEOs are really trying hard to maintain the rankings for their website in the major search engine. Every year there would be some key areas where the SEO professionals focus more in order to get better search engine results for their website. In the last one year there has been some major search engine updates and a lot have changed when it comes to ranking your website in the major search engines.
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How Creative Web Design Boosts Your SEO and Business
The design of a website says it all and we do not realize this truth, resulting in a website design with anything rather than making it visually attracting. Design of a website creates an impact on the potential viewers along with the SEO activities. The quality of your website is an essential aspect in sales and online marketing process of a business. Websites are created to yield a profitable business targeting the internet market or to provide information about your company.
Two most important factors for a web design are technical skills and artistic skills. Technical aspects include your website being listed in search engine results, communicating with potential customers on social networking sites converting the website traffic to your business. Artistic skills are also important in web designing as the prospect has to make a determination on the kind of company your design is based on. The web design has to be purely based on the kind of business you are indulged in. However the web designer or the web designing agency you choose for designing your portal should have a good awareness on these factors.
Hence to truly succeed in the world of internet, which is when your focus is in making profit there are certain tactics you need to follow:
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Quality Content Equals Better Search Engine Visibility
For the last few years, we have seen a lot of articles based on “Content is King” and the situation still continues and more vigorously. Good and quality content still holds a prominent role in the success of your search engine optimization campaigns and it seems that the importance of great content on website has increased in the last few months, and that is mainly after the Google Panda effect. Google Panda effect have clearly defined the need for unique and quality content on the website and had started ignoring websites with poor and duplicate content.
I have come across certain websites, which are performing exception well in the search engine in spite of no SEO activities at all. I had a close look at the website and found out that the back links for those websites were pretty good in numbers. When I was informed that these sites are not at all optimized for the search engines even once, I was really shocked and amazed. I just went through the website and at last I found out the major reason behind the amazing search engine visibility of those website. And it was none other than its content, which made it out.
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SEO Clerks – The SEO Gig Site for Webmasters
If you are a webmaster or an online marketing professional, you might have always come across various micro SEO job requirements for your website. You might also have looked to micro SEO jobs, so that you can earn those extra bucks. There are a lot of micro job sites or gig sites which offers micro jobs, but it would be a difficult to fulfill tour niche requirement as most of the micro jobs are general sites and are flooded with a lot of gigs from various categories. Most of the general micro jobs sites have a fixed rate for both service providers and freelancers which makes these sites least flexible.
Here comes an SEO gig site, which is suited for all type on SEO and online marketing professionals and companies. Unlike other micro job sites, SEO Clerks does not have a fixed price tag and you can vary the price tag as per the intensity of your job and requirement. So if you are looking for any affordable SEO services for your bit and pieces work for your website, then you can really turn towards SEO Clerks as you can see a lot of gigs or micro jobs in the SEO niche. SEO clerks have proved to be an amazing platform that connects webmasters with service providers.
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Webmaster Talk Forums – An Ideal Help Center for Upcoming SEOs
Online forums are always a source of acquiring knowledge for all type of professionals. In SEO also there are a lot of forums which helps the SEOs to gather more knowledge and clear their doubts regarding various aspects of search engine optimization. SEO forums are one of the best ways to learn SEO by yourself, as a lot of experts would be available on the forums and they could easily solve your queries and issues related to SEO.
People come to webmaster forums to get an idea about new search engine updates, new way to tackle SEO issues and other information about latest software and tools that aids you in your SEO activities. If you need to get updated about the latest updates and techniques on SEO, then the best way is to get registered with some SEO forums and closely watch and listen the conversation and discussions. You can also put down you own doubts and opinion regarding various search engine optimization methods.
Since there are a lot of webmaster forums coming up these days, people end up joining with many of them and finally realize that most of them are really useless with no real updates. So before joining and participating in SEO forums, you need to find out the best forums or the most reputed SEO forums available which can be easily found out by Googling for the top SEO forums. You can also take suggestions from the top SEO experts and from other friends who are into SEO profession.
I have also got a lot of queries from my junior SEO friends regarding a reliable SEO forum for beginners and I have suggested 2 – 3 forums which are most suited for beginners as well as experienced SEO professionals. And the most popular among them was Webmaster Talk Forums, which contains discussions from beginners to seasoned SEO professionals and most of your queries and doubts were cleared by the SEO professionals in the best way.
The forum is also pretty useful for website designers and developers as a lot of experience designers and programmers are active members of this forum. The site also provides tutorials for web designing, programming, designing etc and hence a lot of professionals can be seen on the forum. So if you are a experienced or an upcoming webmaster, then I would suggest you to try Webmaster Talk Forums and I am pretty sure that it would be worth being part of this wonderful webmaster forum.
7 Useful Keyword Research Checklist
Keyword research is the most integral part of your SEO campaign and the keyword research plays an influential role in determining the SEO success of any website. Websites which have been optimized with a well-researched keyword set is sure to go up in the search engine rankings, where as a website with a poor keyword research would find it difficult to reach anywhere in the search engine rankings. Keyword research comes in the initial phase of an SEO campaign and make sure that keyword research is carried out in the best way for your website’s success.
Since the SEO industry is growing considerably and becoming more competitive, the keyword research has also become tougher when compared with the initial times. A lot of methods and checklists are being implemented to make the keyword research as good as possible. It is very much difficult to follow all the parameters and criteria while doing a keyword research, but there are certain checklists which are simple and form the basis of a good keyword research.
Here are few of the basic keyword research checklists that you need to take follow and which would help you in conducting a decent keyword research for your website.
1) Identifying the Potential Keywords
Before starting your keyword research, you should identify your top potential keywords and start building your keywords based on that. You should not make any false assumptions on your potential keywords and you should be very careful when deciding about your potential keywords, as your keyword research list would be based on the main keywords.
2) Studying the Search Count of Keywords
By having a look at the search count of your keywords, you would be getting a better idea about better you can benefit if you optimize your website based on that particular keyword. So always go for search count that has a pretty good search count and are very much relevant to your products or services mentioned on the website.
3) The Competition for your Keywords
The competition for your keywords would give you an idea about how easily you can optimize the website based on the keywords and while taking keywords make sure it has realistic competition count so that the chances of optimizing your website for that keyword would be high.
4) Finalization of the Keywords
Once the list is complete, go through the list once more, have discussion and remove or add any keywords that might argue well for your website search engine performance. You may go through your keyword list several times, to get it finalized.
5) Your Current Ranking for The Keywords
Once you keywords are finalized, you should take the current search engine ranking for those keywords and use it as a benchmark keyword ranking report for the future. You can use this report as a yardstick to measure the effectiveness of your search engine optimization activities.
6) The Relevant Pages on the Websites for the Finalized Keywords
Next, you should find and identify the relevant pages on the website which can be optimized with the keywords in the list. For this you can make a set out of your keywords that should go with a particular page or section of the website.
7) The Potential Keywords that do not have Content or pages on the website
There might be certain keywords, which you think have high potential, but do not have the relevant content on the website. Identify such keywords, sort it down and send across the content development team to get the relevant content based on those keywords.
Targeting Sections of a Single Website to Multiple Geo Locations
Location based SEO activities are the best way to get targeted traffic from a specific location. There are many types of websites that offers products and services which are availed by people from a particular country or location. In this case rather than targeting the website for a large global area, it is better to concentrate your SEO activities to that particular country.
Google’s Webmasters tools is of a great help in geo targeting the SEO activities as we can specify a location that needs to be targeted. This option is available once we submit and verify our website using Google’s Webmasters tools. While you submit your website to Google Webmasters tool, you can select a single country from where your site needs traffic from. This option is good as long as you have only a single country to target.
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6 Simple Tips for Improving Crawlability of Your Website
Crawlability is one of the most important feature for a website that cannot be ignored, if it is to perform better in search engine rankings. Crawlability denotes how easy the search engine spiders are able to crawl the content of the website. A site with good crawlability means that the search engine spiders can easily crawl the website content and hence such sites would show a much better search engine visibility and results. A site with poor crawlability will not have the chances of being highly visible in the search engine result pages and would bring an overall bad search engine performance and a bad SEO output.
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5 Cool Basic SEO Tips for Beginners
Search engine optimization [SEO], frightens some beginner webmasters. Most of the technical terms are complex in themselves, and SEO advice given can be confusing and contradictory. However, search engine optimization should not be a confused affair and if you plan to increase the number of visitors from search engines, then you need to enable people to find your website when they search through any search engine.
Here are some simple search engine optimization tips for beginner webmasters that can help towards getting quality traffic.
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3 Killer Online Marketing Secrets
Online Marketing has thrived despite the recent economic downturn as more and more companies realise they can no longer afford to ignore the internet as a source of business revenue.
Whether it be SEO, online PR or social media marketing, an increasing number of companies have had to look beyond traditional means of attracting new business. What’s more, most have found success thanks to the ability to reach a much wider audience of potential customers.
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