Google Ads Comes with Expanded Portfolio Bid Strategies with Several Other Options

As per the latest news, Google Ads is now busy rolling out its new options for portfolio bid strategies. With its latest update, Google Ads is making the bid strategies compatible with more types of smart bidding. As we all know, the porfolio bid strategy by Google Ads helps the advertisers in optimizing the overall performance across multiple campaigns. The portfolio bid strategy is indeed an automated, goal driven bid strategy, which groups various campaigns, ad groups and keywords together.

As of now, the portfolio bid strategies is available for options such as Target CPA, Target ROAS, Maximize clicks, and Target impression share. With the latest expansion, Google Ads is going to make it easier for using the Smart Bidding for the search campiangs. The porfolio bids are also available to use along with the Maximize conversions and Maximize conversion value.

Now the advertisers using Google Ads can pair these new portfolios along with shared budgets and this can help in assisting for increasing conversions or conversion value.

Google is now recommending the users to incldue campaigns in the same portfolio if they share a common budget and use Maximize clicks, Maximize conversions, or Maximize conversion value.

How to Turn on Parallel Tracking for Your Google Ads Account

Parallel tracking is one of the most important thing that we usually use to ignore while handling our Google Ads account. In-fact parallel tracking is something that helps load your landing page fast and thereby reduce lost visits. This will eventually lead to increased conversions, and also improved ad performance. The Parallel tracking sends the visitors directly from your ad to your final URL (landing page) while click measurement activities happens in the background. This means that the visitors will not be send to the tracking URL first, which will result in slow loading of the landing page.

With the parallel tracking method, the visitors will be directed straight away to your landing page while the click measurement part happens in the background, without affecting the page load time.

The parallel tracking looks something like below:

1) Visitors clicks on your ad.
2) Visitors  sees the landing page.

At the same instance in the background, some processes takes place. They are:

1) The click tracker of Google Ads loads.
2) Tracking URL loads.

If you are using multiple click trackers, additional redirects may load.

With the absence of parallel tracking, visitors have to go through one or more redirects after clicking the ad before they reach your landing page. This means that it will take longer time for the visitors to reach the landing page.

Without parallel tracking the ad tracking and execution looks like below.

1) Customer clicks on your ad.
2) After that the Google Ads click tracker loads.
3) Then the Tracking URL loads.
4) Possible other tracking URLs loads.
5) Customer reaches your landing page.

So we can understand the fact that turning parallel tracking for your Google Ads account is very much helpful in improving the performance of your campaigns. If you are not sure about how to enable parallel tracking for your Google Ads campaign, then as an advertiser, you can turn on this facility by following the steps below:

1) First sign in to your Google Ads account.
2) After that, in the navigation menu, click All campaigns.
3) Click Settings in the page menu on the left,
4) Next click Account Settings.
5) Click Tracking.
6) Now click the switch that is seen next to “Parallel tracking” and turn it on.

Before parallel tracking is turned on, Google will advise the advertisers working with any other click measurement provider to make sure their system is compatible with it.

Compatibility with parallel tracking will be different based on which features are enabled. A click measurement provider should be able to advise on what to do if there is an issue like incompatibility.

So, hope that the above steps are sufficient enough for you to learn how to enable parallel tracking for your Google Ads account. This will ultimately help in improving the overall performance of your campaigns, as the landing pages will be loading fast for the visitors clicking on your ads.

New Features of Google Adwords Editor 12

Google has released the version 12 of Google Adwords editor recently which has brought along with it various new features and facilities. Google Adwords Editor helps to manage your Adwords campaign offline, make necessary changes and then upload it live to reflect the changes in your Adwords account. Google Adwords tool is a handy tool when it comes to managing different Adwords account and campaigns in a quick span of time.

Most of the Adwords advertisers use Google Adwords Editor to manage their accounts and campaign easily and also to save a lot of time. Here are some of the features and facilities that are accompanied with the released of Google Adwords Editor 12. [Read more…]

5 Google Adwords Automated Rules That Make Your Control Better Then Ever Before !!

The Automated rule features given by the “Google Adwords” let you make changes automatically in your account. With the help of it, we can change budget, keywords position, ad status. For example, if you want to pause your ads for a specific time when no one is searching for you, you can easily set this rule. Along with this you can also make yourself to get an email when the rule gets activated.

Let’s start !

1. Pause Poor Performing Keywords

There are some keywords which are not bringing traffic to your site and give a much bounce rate to you. Which not good for your conversion rate, quality score of keywords and it also decrease your Avg. position of ads. And I surely want to pause them if they are doing so in my accounts because I never compromise with the quality of traffic. It is very difficult to pause them one by one so you can do it by using automated rules. [Read more…]

The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website. [Read more…]