Social Media Marketing is the one of the most trending topics in online marketing these days and you can see a lot of articles and publications on social media marketing, its importances, ways to implement and so on. Most of the companies are trying to get themselves engaged in various social media channels for various purposes. If planned and executed well Social Media marketing can be one of the most cheapest and effective mode of online marketing and promotion. If your social media marketing is not well planned and executed, it may end in a disaster.
The are many reasons for why a company needs to turn towards social media marketing and it depends upon various factors such as the company profile, its products, it customers etc. Day by day the importance of an effective social media marketing campaign is on the rise for almost all the companies.
Here I would like to mention 5 major importance of social media marketing for a company.
Companies can use social media channels as a way for increasing its goodwills and trustworthiness which may ultimately result in better branding. Companies can have conversation with its customers, which makes a great amount of credibility among its customers.
2) Lead Generation
Lead generation is another reason why companies should opt for social media marketing campaigns. Lead generation is an integral part of a company’s success and social media marketing strategies and campaigns helps in targeted and relevant lead generation.
3) Engage with its customers
Social media channels helps it more easier and flexible when it comes to engaging with its customers. Customer engagement is the most important benefits of social media marketing and this helps to retain its existing customers and also increase brand credibility. During the recent economic downfall, a lot of companies succeeded in retaining its customers with the help of customer engagement through social media channels.
4) Generate Relevant Traffic
Traffic generation is the sole purpose of all the online marketing campaigns and social media channels are highly powerful traffic generation sites. There are many niche social media channels which makes it easier to generate relevant and quality traffic to the website.
5) Improve ROI
Promotion of your products in relevant and product niche social media channels can help you in increasing your return over investment (ROI). Industry relevant social media marketing can help in making your conversion rates better and enjoy a enviable ROI.
6) Getting Customer Feedbacks
Customer feedbacks are the backbone of any industry and the feedback helps in improving the products as per the customer’s requirements. Since social media channels helps in making customer engagement much easier, customer feedbacks are always there on the top and one can always expect helpful customer reviews and feedback which can help in making the products or services even more better.
7) Announcing New products or services
There is no other better and cheap media than the social media sites to inform the customers about the arrival or release of new products and services. Social media channels helps it easier to spread the news of new product and service arrivals to targeted audience.
8) Know more About Customer Preferences
Social Media allows you to know more about the trends and preferences of the customers and act accordingly. Customer preference can also be related to the 5th and 3rd points mentioned above. Knowing the preferences of your customers makes it easier for you to enhance your product and plan your online marketing campaigns in much more effective way.
9) Influence on Search Engine Rankings
Search engines are the most relevant and consistent traffic generator for any website. Effective Social Media campaigns can bring out a remarkable influence on your search engine rankings. Since most of the search engine giants are going on with real time search results, the social media updates and bookmarks can help your site rank much better in the search engines.
10) Enhance Customer Relationship Management
Customer relationship is an integral part of the growth of any company and when customer relationship fails, the company and its operations are also bound to fail. Social media channels helps in making strong bonds between the customer and the company much more easier and thereby increasing the stability of the company.