New Features of Google Adwords Editor 12

Google has released the version 12 of Google Adwords editor recently which has brought along with it various new features and facilities. Google Adwords Editor helps to manage your Adwords campaign offline, make necessary changes and then upload it live to reflect the changes in your Adwords account. Google Adwords tool is a handy tool when it comes to managing different Adwords account and campaigns in a quick span of time.

Most of the Adwords advertisers use Google Adwords Editor to manage their accounts and campaign easily and also to save a lot of time. Here are some of the features and facilities that are accompanied with the released of Google Adwords Editor 12. [Read more…]

5 Google Adwords Automated Rules That Make Your Control Better Then Ever Before !!

The Automated rule features given by the “Google Adwords” let you make changes automatically in your account. With the help of it, we can change budget, keywords position, ad status. For example, if you want to pause your ads for a specific time when no one is searching for you, you can easily set this rule. Along with this you can also make yourself to get an email when the rule gets activated.

Let’s start !

1. Pause Poor Performing Keywords

There are some keywords which are not bringing traffic to your site and give a much bounce rate to you. Which not good for your conversion rate, quality score of keywords and it also decrease your Avg. position of ads. And I surely want to pause them if they are doing so in my accounts because I never compromise with the quality of traffic. It is very difficult to pause them one by one so you can do it by using automated rules. [Read more…]

The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website. [Read more…]

Using Conversion Tracking for Enhancing Your Adwords Campaign

Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a major portion of the total online marketing activities.

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Why You Need to Use Dynamic Keyword Insertion in Adwords

Google Adwords is a dream tool for any online marketing professional and is used to advertise your website, its products and services on the internet to get more relevant traffic which can result in revenue generation. The traffic coming to your website through Google Adwords is highly targeted and hence the chances of those visitors getting converted are high. Once the visitor starts getting converted by providing their contact details or even making any kind of purchase from your website, you can confidently say that your Adwords campaign is the right track.

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How to Create Mobile Optimized Ads from Your Existing Ad Group in Adwords

The number of people using mobiles and smartphones in increasing on a rapid basis and you can see it from the web analytics that the number of visitors from mobiles and other gadgets are on par with those coming from desktop computers. In the coming years, the number of mobile users may surpass the desktop users and this is something that we need to take into our thoughts while going for various online marketing activities. It is high time that we think and take different actions so as to go along with the latest trends and make sure that we do not miss out on potential traffic through our internet advertising campaigns.

As we all know, Google Adwords is one of the best Pay per Click (PPC) platform that is available and internet marketers use this tool for driving instant and relevant traffic to their website. The Google Adwords provides an amazing dashboard with a lot of useful features which makes it very much easy to track and manage. We can create Ad campaigns and different ad groups in Google Adwords which makes us things easier to target, test and experiment.

[Read more…]

Getting More Traffic with Search Network with Display Select Option from Adwords

Google Adwords is an inevitable online marketing platform for those looking for instant and relevant traffic to their website and even though it is a paid online marketing platform, it can really get you some good traffic without waiting for your SEO activities to catch up with. Even if you are relatively new into the field of internet marketing, you can easily make use of Google Adwords much better.

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Using Adwords Campaign Experiments (ACE) for Better Advertising Results

Adwords is one of the most effective and best paid online marketing tool by Google which is used by a huge user base. Adwords helps you to get instant traffic to your website and the most amazing feature is that you will be able to drive most relevant traffic to your website which will have a positive impact on your overall conversion rate. Adwords is an integral part of any online advertising activity and you will also be able to measure your ad performance in a better way. Other good part is that you need to pay only when someone clicks on your ad and you will also be able to set and adjust your bid based on the overall peformance of your Adwords campaign.

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How to Use the Opportunities Tab in Google AdWords

The Opportunities Tab is one of the features in Google AdWords that you have probably seen, but never really utilized.

You are not alone! Many webmasters skip the opportunities presented in this feature because at the outset they seem to be designed to make you spend money on Google AdWords, instead of truly furthering your goal of getting excellent ad placements in the SERPs.

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5 Advantages of Using Adwords for Your Business

Google Adwords is one of the most popular online marketing platforms that is provided by Google and even though Adwords is a paid marketing platform, it has proved worthy enough to be tried and implemented. Adwords is a pay per click online advertising methods where you need to pay only for the clicks on the advertisement created by you. You advertisements will apply on other website and when someone clicks on that, and then only you need to pay. You can also adjust the amount of bucks that you need to pay per click.

[Read more…]