How Digital Marketing Helps B2B Businesses

The digital age changes the way of marketing with more people active on the internet nowadays businesses shift their efforts towards online marketing. In the 21st century, every business needs digital marketing to grow whether b2c, b2b, or d2c.
Digital marketing will help boost your business presence across search engines, and social media platforms. Creating a digital marketing strategy for a b2b business is a challenging task because b2b products and services are complex and expensive.

Digital marketing strategies for b2b business

Relying on one strategy and channel is not helpful all the time. Let’s see the most efficient digital marketing strategy for b2b businesses:

Search Engine Optimization
Search engine optimization (SEO) builds your online presence across search engines and drives quality website traffic. SEO is a part of digital marketing services that help your webpage to rank higher in SERPs. Combining SEO and content marketing effectively works together.

Inbound Marketing
Inbound marketing is more affordable and takes time to see results, it can take months or even years to generate continuous leads. Through inbound marketing methodology creating strategic content online attracts organic leads. The aim is to publish content that builds brand awareness so these potential customers reach you online.

Analyze the competition
Competitor analysis is a part of the b2b digital marketing strategy to understand competitors’ strengths and weaknesses. Analyzing the competition will help you improve your marketing effectiveness, evaluate new products and services, reveal recent marketing trends, and establish a brand benchmark.

Utilize different marketing channels
Marketers use different marketing channels for b2b businesses to interact with clients. For instance, social media, content marketing, email marketing, paid ads, etc. where the target audience spends their time. As a marketing strategy for a b2b business, you need to use multiple platforms to increase reach and engagement.

Social Media Marketing
These days social media is a necessary part of b2b marketing strategy. B2B companies use social media platforms to publish digital content, promote awareness and connect with clients. Use social media marketing to position their brand in front of the right people, like using LinkedIn to build relationships with the b2b target audience.

The benefits of digital marketing for b2b business:

Implementing digital marketing services for b2b businesses helps in online growth. Explore some benefits of b2b digital marketing.

Growing competition
In recent years startups are growing in many industries, especially in IT. With growing technology, it is easier to start a business, even a b2b business. Businesses are now going digital and have the advantage of using digital marketing platforms, SEO, social media, email marketing, and content marketing. Considering the growing competition digital marketing is essential for b2b business growth.

Improve brand awareness and reputation
Online marketing not only helps businesses generate qualified b2b leads but also builds brand awareness and online reputation. If your digital marketing strategy for a b2b business is well crafted your prospect can reach you and be more likely to trust you as a brand and invest in you. With the help of various digital marketing tactics, your brand can reach across clients and drive leads.

More cost-effective than traditional outreach
The cost of implementing digital marketing campaigns is cheaper than traditional outreach. With good b2b digital marketing services like email marketing, social marketing, and automated elements, you save time and money. Now your b2b business reaches worldwide with minimum marketing spends for the most ROI.

Redefine your targets
Digital Marketing Strategy for b2b business reaches your target audience and improves reach rapidly. With proper b2b research, you can target accurate demographics on effective digital marketing channels. You can redefine your target businesses on different platforms such as running campaigns in google search with short and long-tail keywords. Also using Facebook and LinkedIn allows you to choose prospects targeting based on job title, interests, and demographics.

Consider PPC campaigns
If you don’t have much time and want fast results in online marketing you should consider PPC campaigns. Paid advertising with proper planning can reach the right prospects at the right time and return your investing money. If you have a budget to suit your needs it is an excellent option to boost the most relevant content through the PPC campaigns to generate leads. Some PPC platforms to target the right audience are Google ads, and LinkedIn ads (good for connecting b2b clients).

Personalized engagement
Personalized engagement with your prospects builds trust in your brand and strengthens your relationship. Through this strategy, businesses target audiences and existing customers making it easy to earn trust and prove your credibility. All credit goes to digital marketing, you can engage the target audience through several platforms like LinkedIn – connect with b2b decision makers and personally engage with them.

Gain insightful data
With digital marketing, it is easy to gather more insights and plan a better marketing strategy. Businesses gain insights through different marketing channels to target audiences, enhance brand credibility and build a trustworthy following. The insightful data helps you to analyze what has been working well for your business or where improvement is needed.

Conclusion:
Hope this article will help you to understand how digital marketing for b2b businesses helps improve better than your competitors and grow. B2B digital marketing is the best way to attract and engage a b2b audience, build brand awareness, generate b2b leads and optimize your marketing spending. Digital marketing is suitable for any b2b business in any niche you need to make a good strategy and implement it effectively.

How to Edit An Existing YouTube Video Easily in Simple Steps

Once you have got videos uploaded on your Youtube Channel, at some point you will find it necessary to edit the meta content associated with the video. The major meta content area that can be edited includes title, description, tags, thumbnail, category, playlist, etc. You might need to edit them so as to improve the search visibility of the video and attract new viewers. Editing the content of an existing video is not a difficult task and it can be done easily in several ways.

Remember that you will not be able to edit the uploaded video, but only its meta elements.

So, here we will see how we can edit the meta content of the video that is already uploaded on a Youtube channel. You can also watch the video given in the end section to learn to edit the meta content of an existing YouTube.

1) Log into your YouTube channel.

2) Go to your YouTube channel dashboard.

3) Click on the link named “Content” on the right-hand side.

4) Now, you will see the list of your uploaded videos. Hover your mouse over any video that you want to edit and you will be able to see a symbol of a pencil with the text “Details”. Click on this symbol.

5) You will be taken to a Video details page, where you can edit meta fields such as Title, Description, Tags, Thumbnail, Playlist, Category etc.

6) Click the “SAVE” button on the top right after making necessary edits.

7) Your edited video is now saved.

Now you have edited the meta elements of your Youtube video successfully and that too in simple steps. While editing, you need to make sure that you have done it properly and saved it at the end. Editing a YouTube video’s content can be done once or twice in 6 months so as to get more relevant visitors from search engines and YouTube’s search option.

The below video will clearly show you how to edit the meta elements of the YouTube video in simple steps. Go through the video and it will clearly explain it to those who are not aware of how to edit YouTube video content.

How to Delete a YouTube Channel in Simple Steps on a Desktop

We have already learned how to create a YouTube channel in simple steps. Now we are moving in the opposite direction in which we will learn about deleting an existing YouTube channel and its content. There will be various reasons that prompt us to delete a YouTube channel and its content. It might be personal as well as professional reasons that persuade us to delete an existing Youtube channel. So we need to know how to delete a channel on Youtube and remember that it is not a big task.

Deleting a Youtube channel is quite simple and can be done in some easy steps. All you need to do is to be aware of the links and options that come in the way of deleting a YouTube channel. It is hardly less than 10 clicks away and your channel will be deleted. And if you want to learn how to delete an existing YouTube account on a desktop, then we can go through the below steps. The steps are so simple and you will never fall into any kind of confusion while going through them.  

  1. Log in to your YouTube account.

  2. Go to Your Channel’s Home Page

  3. Click on “Settings” from the links on the left side of the window and navigate to another page.

  4. Click on the “View advanced settings” link.

  5. Click on “Delete Channel” option.

  6. Now, you will be asked whether your want to hide or remove your content from YouTube channel.

  7. Click on the “I want to permanently delete my account” option and you will be shown a blue button captioned as “DELETE MY CONTENT”.

  8. Click on the “DELETE MY CONTENT” button and confirm your action by typing the name of your channel.

  9. Now your channel and its content will be deleted within few minutes.

So, that is it. Now you have successfully deleted your YouTube channel and its content from the internet. The steps are quite simple and can be tried by anyone. If you are planning to delete your YouTube channel for any reason, then you can follow the above-given steps and get things done easily.

For more clarification on the process, we can also go through the below video, which will give a visual representation of how a YouTube channel can be deleted. Go through this short video and learn how to delete your existing YouTube channel easily in simple steps.

 

How to Create a YouTube Channel on Desktop in Simple Steps

YouTube channels have become so common these days and a lot of people are creating and managing YouTube channels for various purposes. At the same time, there are a good number of people who like to start a channel of their own, but most of the time they are stuck at how to create a new YouTube channel. Even though creating a new YouTube channel is easy and can be done in easy steps, there is a good section of people who do not know how to create one.

So, today we will be going through a video tutorial, which will teach us how to create a YouTube channel easily. Let us see, how we can create a YouTube Channel in Simple Steps. This video is good for those who are not having the right knowledge in creating a YouTube channel on a desktop, and you just need to give it a try. Before watching the video, let us see the steps that are involved in the creation of a new YouTube channel.

[Read more…]

Top 10 Effective Lead Generation Strategies

Lead Generation Strategies

Why do businesses need leads? Because leads turn into customers who pay. Those purchases increase your revenue and thus the value of your business. So, lead generation is an important task that one needs to do with careful planning. More than half of the goals of the marketing team focus on generating quality leads.

Lead generation involves a fair amount of strategies and marketing platforms to make it happen. So, in this blog, we will be briefing some of the top lead generation strategies.

What is lead generation strategy?

First, let us cover some basics. Leads are people who already have a certain interest in your product. Lead generation means identifying those people from the rest of the masses. To do that you would have to use some effective plans. These plans are otherwise called lead generation strategies.

Now let us dive into the important section of the blog, some effective strategies to keep your sales funnel filled.

10 Effective Lead Generation Strategies.

  1. Use website content to your advantage

Let’s say you want to buy a fridge. What will be your immediate response? To search the internet for products available in your price range. The next thing you would do is visit the manufacturer’s website to find more details and specs of the product. Hence, you must use your content to drive in the leads. You can do that by search engine optimized content and content that truly provides information to your readers.

2. Create gated content
When you put out articles that people can access only after completing the lead form, you naturally find quality leads. If they spend time filling lead forms just to read your content, you understand how much direly they want to know about your product.

3. Conduct events

Conduct Events for Lead Generation Strategies

Hosting an event that attracts your target market is one of the smartest lead generation strategies. Leads get an opportunity to learn more about your product. While you get to gather contact information from quality prospects. For example, you can conduct webinars, workshops, or conferences. Whichever works for you the best.

4. Offer discounts

Offer Discounts for Lead Generation Strategies


Discounts always tend to do the deal even if other methods fail. Offer your audience a coupon or discount if they complete a lead form or make an inquiry. It is certain to attract more leads. And if you add an expiry date to the coupon, they are more likely to make the purchase sooner.

5. Present a free trial
If you are a SaaS provider, you need to consider offering a free trial for your product. Because most people want to try products before buying them. Similar to a retail clothing store, they want to try to see if it is the right fit. Besides, people trust a business that offers them a free trial.

6. Engage in social media marketing
Social media users are increasing by the day. So it is reasonable to optimize your social media page to gather leads. This is one of the modern lead generation strategies that emphasize the use of modern tools to get things done. You can also include landing page links on your social media posts to gain leads who are active.

7. Create a referral program

Referral Program for Lead Generation Strategies

Did you know? People are four times more likely to purchase a product referred by their friends/family. You can generate healthy leads by just offering rewards to existing customers who refer to your product.

8. Use Google Ads
When you do proper research on keywords for ads, you will surely see an increase in leads. You must be able to stand out from the crowd using unique phrases that capture a lead’s attention. You must also be ready to reevaluate your keywords occasionally. It improves the reach and relevancy of your ad.

9. Retarget inactive leads
Imagine a lead who showed interest in your brand by visiting your website several times and has stayed inactive in recent times. You could either rope them back in or just let them loose. The smart decision would be to try and remind the lead of your existence. You could through emails, Google Ads, social media Ads, etc.

10. Promote your product using paid social media ads
We all have seen Instagram/Facebook suggesting us products that we had checked out on Amazon or the browser. Those social media platforms have excellent personalization algorithms to tap into the target audience. Using paid ads, you can appear on the target audience’s Instagram feed in no time.

Conclusion
Knowing the lead generation strategies is a good place to start your journey. Apart from the ones listed here, you can also use marketing automation tools to capture high-quality leads every time.

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider offering a wide range of AI-powered business solutions to revolutionize the way you work.


Author Bio:

Sara Williams
Sara is a content writer at PeppyBiz, a platform that provides lead generation software through which companies can stimulate and capture customer’s interest in their product or service.

Yahoo Answers to be Shut Down Permanently on 4 May

Yahoo Answers is undoubtedly one of the longest-running Q & A platforms on the web and has been operating since 2005. As per recent information, Yahoo Answers will shut down its operations permanently on 4 May.

Yahoo, is now part of Verizon Media Group and they have announced this major change at the top of the homepage of Yahoo Answers. Their message is linked to a FAQ and it has mentioned the details about the timeline of the shutdown. The Yahoo Answers platform will no longer accept new submissions from the 20th of April.

Yahoo Answers has send a note to the active members that mentions about the details of why they are going to shutdown the platform.

Yahoo Answers was launched sixteen years ago, so as to help people across the world to connect together and share valuable information. With millions of users across the world, Yahoo Answers became one of the best platform on the internet to ask and get answers on a wide rage of topics. It indeed created a community of global knowledge sharing that was very much unique on the internet.

The company stated that they are very much proud of what they have accomplished together, and they have decided to shut down the platform on 4th of May 2021. The company also said that the platform has become less popular over the years and hence they decided to shift their resources away from it and focus on other products that can better serve its members. Apart from that, these days there are other platforms such as Reddit and Quora that are doing the same tasks of Yahoo Answers in a better way.

For the existing users, they need to request their data until 30th of June, otherwise it will become inaccessible afterwards. From the 20th of April 2021, the users will not be able to post any new questions or answers on Yahoo Answers.

The company has stated that the users can download a copy of their questions and answers by signing into “Your Privacy Dashboard” and requesting a download. The users will be able to do this till the 30th of June 2021 and after that Yahoo Answers will delete the data securely and will not be available anymore. The shutting down of Yahoo Answers will not affect your Yahoo account and other services by Yahoo.

Types of Ecommerce You Should Know About

Ecommerce can be defined as transactions carried out between a buyer and seller online. The first ever online transaction took place decades ago, and ecommerce has significantly evolved since then.

According to studies, the US alone is home to 209.6 million online shoppers. This goes on to show just how widely accepted ecommerce has become.

There are various types of ecommerce and online transactions in today’s online world, some of which include:

a) Business-to-Administration (B2A)
b) Business-to-Business (B2B)
c) Consumer-to-Consumer (C2C)
d) Business-to-Consumer (B2C)
e) Consumer-to-Administration (C2A)
f) Consumer-to-Business (C2B)

Businesses-to-Administration (B2A)
 This type of ecommerce refers to all online transactions between businesses and public administration. Companies under this category of ecommerce offer a variety of services, mostly in areas such as social security, registers, legal documents, fiscal, and employment.

With the investments made in e-government in recent years, this model of ecommerce has grown popular.

Business-to-Business (B2B)
 B2B is the type of transaction that goes on strictly between businesses – one business selling to another. In ecommerce, every electronic transaction between companies falls under this category.

Recent studies have estimated that the global B2B ecommerce industry would add up to $6.6 trillion by the end of 2020.

Most of the businesses in this niche are service providers. However, it’s also possible to find document hosting companies, office furniture and supply companies, and software companies.

Consumer-to-Consumer (C2C)
 As the title suggests, C2C refers to every form of electronic transaction between two or more consumers. These types of transactions are usually carried out through a third-party service. Consumers meet on a platform where they can buy or sell goods and services to each other online.

An excellent example of a consumer-to-consumer type of ecommerce platform is eBay.

Business-to-Consumer (B2C)
 In this case, transactions take place between companies and consumers. In most cases, companies sell their goods and services to consumers through their websites.

This type of ecommerce is what first comes to mind when most people think of what an ecommerce business is all about. The sort of products that are usually sold in B2C sites includes electronics, clothing, shoes, books, food, and other consumers goods.

Consumer-to-Administration (C2A)
 C2A is a type of ecommerce where online transactions take place between consumers and public administration. The most common transactions that fall under this category include paying tuition to a University, paying taxes and fines, etc.

Consumer-to-Business (C2B)
 Consumer-to-business ecommerce is a growing model. This type of ecommerce refers to the online transaction between consumers and businesses. It might sound unusual to some, but in C2B, consumers sell goods and services to companies.

The C2B model allows consumers to provide value to businesses. Examples that fall under this category include UpWork, various blogs, and affiliate marketing platforms such as Google AdSense.

Conclusion
If you own a business, it is essential to know these options as it could help you in the process of building your site and choosing the right ecommerce platform.

Here is a link to an amazing infographic regarding the same. https://jobsinmarketing.io/blog/ecommerce-statistics/

A New “Request a Quote” Button Added by Google to Business Listings in Search Results

Google has now started adding a large “Request a Quote” button to the most eligible business listings in its search results.

Recently, Joy Hawkins first spotted this feature in the search results and she was quick enough to share a screenshot on Twitter:

The “Request a Quote” button will also appear in the mobile search results when somebody searches for the business name.

Since a lot of people are able to get the “Request a Quote” on their business name’s search results, it is pretty sure tht it is not a test by Google. Google have started rolling out this feature, but right now it is limited only to a certain business listings.

The businesses that have opted for the Google My Business messaging feature will have a “Request a Quote” button added to their business listing.

If you have not turned on the messaging feature on your business listing, then you can do it by the following steps given below:
I, along with others, can replicate this feature which means it’s not just a test. However, it is limited to certain business listings.

  • Open the Google My Business app.
  • Open the location you would like to manage.
  • Tap on Customers.
  • Tap the Messages option.
  • Tap Turn on.

The messages that you receive from the customers can be viewed and replied to from the Google My Business app. The Users will receive their messages on their Google Maps app.

The new feature introduced by Google has huge potential to generate more number of leads for the businesses. This feature will help in keeping and retaining on the Google search platform.

With the new “Request a Quote” button, the users need not visit the business website to get a quote. It can all be done from the Google’s new feature itself.

The “Request a Quote” button might not be doing it big for generating traffic, but when it comes to lead generation, this feature is considered to be the best option.

Google will be getting you enough leads, but it will not be through any kind of website traffic. So the website traffic will not see any increase, and it is upto each business owners to decide whether to use “Request a Quote” button or not. But such a thing has not be talked about much as it is just the initial stage.

Now You Can Visit Web Pages Easily From Google Image Search Results

A recent update to Google Image search results has made it easier for the users to visit the original landing page on which the image is actually featured on. This is really going to be helpful to searchers and also will result in more organic traffic for the website.

But all the websites will not be able to avail this feature. The websites that are coded in AMP HTML will only be getting this benefits for their images.

This is mainly because the new feature depends heavily on AMP to load the instant preview of a web page. The new feature by Google is called “Swipe to Visit” and was unveiled at the Google I/O event that was held earlier this year.

When you do an image search and selects and image from the mobile search results, you will be able to see a preview of the web page header that appears at the bottom of the screen. Remember that you can see it only if it is an AMP page.

The users can then swipe up on the web page header to load the page in full instantly. Once you have done viewing the web page, you can simply swipe down and continue with your image search.

Google has explained how it works and in an announcement Google said that

“Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview.”

As per Google, the speed and convenience that is offered by the Swipe to Visit feature increases the chances of the users visiting the web page. As once the user thinks the result is relevant to his search queries, he will surely try to visit the website using the swipe to visit feature.

The websites that already support AMP has nothing more to do so as to optimized the web pages for the Swipe to Visit feature. But if your website does not support AMP, then you will not be able to get the benefits of Swipe to Visit feature.

From the coming weeks, the traffic data and details from the AMP in Google images will be made available in the Search Console tool.

Microsoft Dynamic Search Ads Now has Longer Titles and Descriptions with the New Update

Search advertising is an area which has a huge amount of competition, and Google clearly leads the pack. But there are other advertising platform, which are also used by various advertiser. All those advertising comes with various updates on a regular basis, survive the tough competition. Microsoft Advertising is recently updating its dynamic search ads and with the new update the ads will be having longer titles and an additional field for description..

The new update by Microsoft, makes it’s dynamic search ads to be comparable enough with Google’s and this is indeed a great news for those who use Microsoft’s advertising platform for their business or clients.

The updated ads of Microsoft will now allow you to:

  • Make use of an additional description field, and now you will be having a maximum of two descriptions in total.
  • You can have upto 90 characters each for the two available descriptions.
  • You can make the most out of longer dynamically generated ad titles.

Microsoft recommends its users to make use of the additional description field, so that the ads appear more specific with information that are enough for grabbing attention. This will also give you more space for explaining your ad copy.

But the second description offered by Microsoft advertising platform need not show up on all the devices. So as an advertiser, you need to include the most important text ads in the first description field. If you include your important text in the second description field, you might face the chances of those text not displaying in certain devices.

Dynamic Search Ads in Microsoft can be created via the Campaign Management or Bulk API.

The latest update is available in countries that supports Dynamic Search Ad campaigns. The current list of supported countries include US, UK, France, Germany, Canada, and Australia. But it seems that this feature will be gradually rolled out into other countries as well.