Google Confirms: Structured Data Won’t Make Your Site Rank Better (But Here’s Why You Still Need It)

In a recent clarification, Google’s Search Liaison Danny Sullivan confirmed what many SEOs suspected: Structured data does not directly improve search rankings. This revelation sparked debates—why bother with Schema markup if it doesn’t boost rankings?

But the truth is more nuanced. While structured data is not a ranking factor, it plays a critical role in visibility, click-through rates (CTR), and rich results. In this blog, we will break down:

  • What Google’s statement really means
  • Why structured data matters despite not affecting rankings
  • How to leverage it for maximum SEO benefits

1. Google’s Official Stance: Structured Data ≠ Ranking Factor

What Google Said

In a recent tweet, Danny Sullivan stated:

“Using structured data does not mean a page will rank better. It can make it eligible for rich results, which could make it easier for users to find…”

This aligns with Google’s longstanding position—structured data helps with presentation, not rankings.

Why the Confusion?

Many SEOs assumed that because rich snippets (like FAQs, reviews, and breadcrumbs) appear prominently, they must influence rankings. However, Google separates:

  • Ranking algorithms (which decide position)
  • Presentation features (which enhance appearance)

2. Why Use Structured Data If It Doesn’t Improve Rankings?

Just because structured data isn’t a ranking factor doesn’t mean it’s useless. Here’s why it’s still essential:

A. Eligibility for Rich Results (Enhanced SERP Features)

Structured data unlocks rich snippets, which can dominate more SERP real estate. Examples:

  • Recipe cards (with ratings, cook time)
  • FAQ & How-To snippets (direct answers in search)
  • Product carousels (for eCommerce)

Case Study: A study by Ahrefs found that pages with FAQ schema had ~30% higher CTR than those without.

B. Improved Crawlability & Context

While Google can parse content without Schema, structured data:

  • Helps bots understand page context faster (e.g., “This is a product, here’s the price”)
  • Reduces ambiguity (e.g., clarifying whether “Apple” refers to the fruit or the company)

C. Voice Search & AI Readiness

As voice assistants (Google Assistant, Siri) and AI-driven search grow, structured data helps machines:

  • Extract precise answers (e.g., “What’s the best pizza place near me?”)
  • Support entity-based search (Google’s Knowledge Graph relies on structured data)

D. Competitive Edge

If your competitors aren’t using Schema, you gain an advantage in:

  • Visual appeal (rich results attract more clicks)
  • Zero-click searches (featured snippets can answer queries without a visit)

3. What Structured Data Can’t Do

To avoid misconceptions, remember:
✅ What it does: Enhances display, CTR, and eligibility for special SERP features.
❌ What it doesn’t do:

  • Act as a ranking signal
  • Compensate for poor content or backlinks
  • Guarantee rich results (Google chooses when to show them)

4. How to Implement Structured Data Correctly

Step 1: Identify Relevant Schema Types

Use Google’s Schema Markup Guide to pick the right format, such as:

  • Article (for blogs/news)
  • Product (eCommerce)
  • LocalBusiness (brick-and-mortar stores)

Step 2: Generate & Validate Markup

Step 3: Monitor Performance

Track rich result impressions in Google Search Console:

  • Go to Search Results > Enhancements
  • Check for errors (e.g., missing fields, invalid markup)

5. Beyond Schema: Other Ways to Improve Rankings

Since structured data alone won’t rank you higher, focus on proven ranking factors:
✔ High-quality content (EEAT: Expertise, Authoritativeness, Trustworthiness)
✔ Backlinks (Authority matters more than markup)
✔ Page speed & Core Web Vitals (Google prioritizes UX)
✔ User intent optimization (Semantic SEO, topic clusters)

Conclusion: Should You Still Use Structured Data?

Yes! While it won’t directly boost search engine rankings, structured data:

  • Increases visibility through rich snippets
  • Improves CTR (more clicks = indirect ranking benefits)
  • Prepares your site for future search trends (voice, AI)

Final Tip: Do not treat Schema as a “set and forget” tactic. Regularly audit markup to align with Google’s evolving guidelines.

The March 2025 Google Core Update: A Wake-Up Call for Authentic Content Creators

It’s that time of year again—Google has unleashed its first core update of 2025, and the digital world is buzzing with speculation, analysis, and a fair share of nervous refreshing of analytics dashboards. Announced on March 13, 2025, the March 2025 Core Update is now in its final stages of rolling out, with an expected completion date around March 27.

As of today, we are starting to see the dust settle, and the early signs point to a seismic shift in how Google evaluates what deserves to sit at the top of its search results.

So, whatsis this update all about? How is it shaking up the SERPs (Search Engine Results Pages), and more importantly, what can we do to stay ahead of the curve? Let’s dive in.

A Refresher on Core Updates
For the uninitiated, Google’s core updates aren’t your run-of-the-mill tweaks. These are big, bold changes to the search giant’s algorithm, designed to recalibrate how it ranks websites and delivers results to users. Unlike targeted updates (say, a spam crackdown), core updates are broad strokes that can lift some sites to new heights while sending others tumbling down the rankings. The March 2025 edition is no exception—it’s a full-on reevaluation of what Google deems “quality content.”

This time around, Google’s messaging has been predictably vague yet tantalizingly suggestive. This update aims to “better surface relevant, satisfying content for searchers from all types of sites” while continuing efforts to “surface more content from creators.” Translation: Google wants to reward the good stuff—content that’s genuinely helpful, original, and built for humans, not bots. But as we’ve learned from past updates, the devil’s in the details—or rather, the data.

What’s Changing This Time?
With the rollout nearing its end, early patterns are emerging, and they are telling a compelling story. Based on chatter across SEO communities, posts on X, and initial analytics from sites I’ve been tracking, here’s what seems to be at play:

  1. The Authenticity Litmus Test
    Google’s doubling down on authenticity. Sites churning out low-effort, AI-generated fluff—or what some are calling “filler content”—are taking a hit. Think thin blog posts stuffed with keywords but devoid of substance. If your site’s been leaning on scaled content production with little human oversight, this update might feel like a punch to the gut.
  2. A Spotlight on Creators
    Google hinted at boosting visibility for creators, and there’s evidence this isn’t just lip service. Smaller, independent sites with unique perspectives and original content are seeing gains. One X user noted a niche blog jumping from page 3 to the top 5 for a competitive term—proof that personality and expertise might finally be getting their due.
  3. User Intent Takes Center Stage
    This update feels laser-focused on matching content to searcher intent. Pages that nail the “why” behind a query—whether it’s to learn, buy, or explore—are holding steady or climbing. Meanwhile, sites that over-optimize for broad keywords without delivering real answers are slipping.
  4. Trustworthiness Under the Microscope
    The Quality Rater Guidelines, recently revised, seem to be the backbone of this update. Sites demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) are weathering the storm better than those with shaky credentials or questionable sources.

Winners and Losers: The Early ScorecardAs of March 24, the SERP shuffle is in full swing. Some sites are celebrating unexpected traffic spikes, while others are scrambling to figure out what went wrong. Here’s a snapshot:

  • Winners: Niche blogs with deep dives into specific topics, small e-commerce sites with detailed product descriptions, and forums with vibrant user-generated content. One pattern? These sites prioritize depth over breadth.
  • Losers: Content mills pumping out generic, AI-written articles, outdated pages that haven’t been refreshed in years, and “parasite SEO” setups where low-quality content piggybacks on reputable domains.

What This Means for YouIf you’re a website owner, blogger, or digital marketer, the March 2025 Core Update isn’t just another blip on the radar—it’s a call to action. Here’s how to navigate it:

  1. Audit Your Content—Ruthlessly
    Take a hard look at your site. Are your pages solving real problems, or are they just filling space? Weed out anything that feels redundant or robotic. Quality over quantity is the name of the game.
  2. Inject Some Humanity
    AI tools are great for brainstorming, but they shouldn’t be your ghostwriter. Add personal anecdotes, expert insights, or even a dash of humor—anything that screams “a real person made this.”
  3. Freshen Up the Oldies
    Got a post from 2022 that’s still pulling traffic? Update it with new data, better visuals, or a fresh angle. Google loves content that evolves with the times.
  4. Double Down on E-E-A-T
    Showcase your credentials. Link to reputable sources. Be transparent about who’s behind your content. Trust is currency in this new landscape.
  5. Watch and Learn
    The Google Core Update rollout is not over yet. We should keep an eye on our analytics over the next few days as the update finalizes. Small dips might stabilize, but big drops could signal a deeper issue.

The Bigger Picture
This update feels like Google’s attempt to reclaim its roots—to be the search engine that connects people with answers, not just a battleground for SEO tricks. It’s also a nod to the little guy, the independent creator who’s been overshadowed by big players and AI-driven content farms.

Will it stick?
Only time will tell. But for now, the message is clear: authenticity, intent, and trust are the pillars of the modern web.

So, as the March 2025 Core Update wraps up, ask yourself whether your content is ready to stand tall in this new era? If not, there is no better time to roll up your sleeves and get to work. The SERPs are shifting, and the opportunity to shine—or recover—is right in front of you.

5 Major Keyword Cannibalization Tools to Optimize Your SEO Strategy

Keyword cannibalization is a common and often overlooked issue in search engine optimization (SEO) that can significantly impact your website’s search engine rankings. Keyword cannibalization occurs when multiple pages on your site target the same or similar keywords, causing them to compete against each other in search results. This internal competition can confuse the search engines, dilute your ranking potential, and ultimately hurt your organic traffic.

To tackle the problem due to keyword cannibalization, SEO professionals rely on specialized tools that help identify and resolve keyword cannibalization issues. In this blog, we will explore five major keyword cannibalization tools, their features, and how they can help you optimize your SEO strategy.

What Is Keyword Cannibalization?

Before diving into the tools, let’s briefly understand what keyword cannibalization is and why it’s problematic. Keyword cannibalization happens when multiple pages on your website are optimized for the same keyword or closely related keywords. Instead of having one strong page that ranks well, you end up with several pages that compete for the same search queries. This can lead to:

  • Lower rankings for all competing pages.
  • Confusion for search engines about which page to prioritize.
  • A poor user experience, as visitors may land on less relevant pages.

To avoid these issues, it is important to identify and address keyword cannibalization. The following tools can help you do just that.

1. SEMrush

SEMrush is one of the most popular SEO tools on the market, and it is particularly effective for identifying keyword cannibalization issues. Its comprehensive suite of features makes it a go-to choice for SEO professionals.

Key Features:

  • Position Tracking: Monitor your keyword rankings and identify pages that are competing for the same keywords.
  • Site Audit: Crawl your website to detect duplicate content, overlapping meta tags, and other issues that contribute to keyword cannibalization.
  • Organic Research: Analyze your competitors’ strategies to see how they avoid keyword cannibalization.
  • Content Analyzer: Evaluate the performance of your content and identify opportunities to consolidate or optimize competing pages.

How It Helps:

SEMrush provides a detailed overview of your website’s keyword performance, making it easy to spot pages that are targeting the same keywords. You can then take action by merging similar pages, updating meta tags, or redirecting weaker web pages to stronger ones.

2. Ahrefs

Ahrefs is another effective SEO tool that excels at identifying keyword cannibalization. Known for its robust backlink analysis capabilities, Ahrefs also provides features specifically designed to tackle keyword cannibalization.

Key Features:

  • Site Explorer: Analyze the organic search performance of your website and identify pages that rank for the same keywords.
  • Content Gap: Compare your website’s content with the competitors to find gaps and overlaps.
  • Keyword Explorer: Research keywords and see which pages on your site are ranking for them.
  • Internal Linking Tool: Identify opportunities to improve internal linking and consolidate competing pages.

How It Helps:

Ahrefs allows you to drill down into your website’s keyword rankings and identify pages that are cannibalizing each other. Its Content Gap tool is particularly useful for spotting overlapping content and finding opportunities to optimize your pages.

3. Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop-based website crawler that’s widely used for conducting technical SEO audits. While it’s not as feature-rich as SEMrush or Ahrefs, it’s incredibly effective for identifying keyword cannibalization issues.

Key Features:

  • Website Crawling: Crawl your website to identify duplicate content, missing meta tags, and other technical issues.
  • Custom Filters: Create custom filters to identify pages with similar titles, meta descriptions, or H1 tags.
  • Integration with Google Analytics and Search Console: Pull in data from these platforms to get a more comprehensive view of your website’s performance.

How It Helps:

Screaming Frog SEO Spider is ideal for technical SEO audits. By crawling your website, it can quickly identify pages with similar content or meta tags, which are often the root cause of keyword cannibalization. You can then use this information to consolidate or optimize your pages.

4. Google Search Console

Google Search Console is a free tool provided by Google that helps you monitor and maintain the presence of your website in search results. While it is not as advanced as some of the other tools on this list, it’s still a valuable resource for identifying keyword cannibalization.

Key Features:

  • Performance Report: See which pages are ranking for specific keywords and identify overlaps.
  • Coverage Report: Identify indexing issues that may contribute to keyword cannibalization.
  • URL Inspection Tool: Analyze individual pages to see how Google is indexing them.

How It Helps:

Google Search Console provides insights into how Google views your website. By analyzing the Performance Report, you can identify pages that are competing for the same keywords and take steps to resolve the issue.

5. Ryte

Ryte (formerly known as OnPage.org) is an all-in-one SEO platform that offers a range of tools for optimizing your website’s performance. Its keyword cannibalization features are particularly useful for larger websites with complex structures.

Key Features:

  • Content Success: Analyze your content’s performance and identify pages that are competing for the same keywords.
  • Website Crawling: Crawl your website to detect technical issues that may contribute to keyword cannibalization.
  • Keyword Manager: Track your keyword rankings and identify overlaps.
  • Content Optimization: Get recommendations for optimizing your content to avoid cannibalization.

How It Helps:

Ryte’s Content Success tool is designed to help you identify and resolve keyword cannibalization issues. By analyzing your content’s performance, you can spot pages that are competing for the same keywords and take action to consolidate or optimize them.

How to Fix Keyword Cannibalization

Once you’ve identified keyword cannibalization issues using the tools mentioned above, the next step is to resolve them. Here are some common strategies to fix keyword cannibalization:

  1. Consolidate Content: If multiple pages are targeting the same keyword, consider merging them into a single, comprehensive page. This will strengthen your page’s authority and improve its chances of ranking.
  2. Update Meta Tags: Ensure that each page has unique title tags, meta descriptions, and H1 tags. This helps search engines understand the purpose of each page and reduces the risk of cannibalization.
  3. Use Canonical Tags: If you have similar pages that can’t be merged, use canonical tags to indicate which page should be prioritized in search results.
  4. Improve Internal Linking: Use internal links to guide search engines and users to the most relevant page. This can help consolidate ranking signals and reduce cannibalization.
  5. Redirect Weak Pages: If a page is cannibalizing a stronger page, consider redirecting it to the stronger page using a 301 redirect.

Keyword cannibalization is a serious issue that can undermine your SEO efforts, but it’s also one that can be effectively managed with the right tools and strategies. By using tools like SEMrush, Ahrefs, Screaming Frog SEO Spider, Google Search Console, and Ryte, you can identify and resolve keyword cannibalization issues before they impact your rankings.

Remember, the key to avoiding keyword cannibalization is to have a clear and organized content strategy. By regularly auditing your website and optimizing your content, you can make sure that each page has a unique purpose and target keyword, ultimately improving your website’s overall SEO performance.

So, whether you are an SEO beginner or a seasoned professional, investing in these tools to tackle keyword cannibalization and implementing the strategies outlined above will help you stay ahead of the competition and maximize your organic traffic. Happy optimizing!

Mastering Keyword Research with SEMrush: A Step-by-Step Guide to Boost Your SEO Strategy

In the ever-evolving world of digital marketing, keyword research still remains the cornerstone of any successful Search Engine Optimization (SEO) strategy. Whether you’re a seasoned digital marketer or a beginner, understanding how to conduct effective keyword research is crucial in driving organic traffic to your website. And when it comes to the best keyword research tools, SEMrush stands out as one of the most powerful and comprehensive options that are available.

Here, we will dive deep into how you can use the SEMrush to conduct keyword research effectively and efficiently. By the end of this guide, you will get a clear understanding of how to identify high-value keywords, analyze competition, and create an amazing content strategy that ranks.

[Read more…]

Google Updates Robots Meta Tag Documentation to Include AI Mode: What It Means for Publishers

In a significant move that impacts content publishers and SEO professionals, Google has updated its Search Central documentation so as to provide better control over how content appears in the AI-powered search results. This update includes a crucial expansion of the robots meta tag, specifically addressing AI Overviews and the new AI Mode.

As AI-driven search features become increasingly prominent in the current scenario, these changes empower website owners to control how their content is utilized in Google’s AI-generated responses. Let’s explore what these updates mean, how they affect content visibility, and how publishers can adapt to ensure their digital strategies remain effective.

[Read more…]

Keyword Cannibalization in SEO: What It Is and How to Fix It

Introduction

Keyword cannibalization is a common issue in the world of SEO that can very much impact your website’s performance. When multiple pages on your website target the same or similar keywords, they end up competing against each other in the search results page. This internal competition will dilute your search engine optimization efforts, resulting in lower search engine rankings and reduced organic traffic to the website. In this blog post, we will explore what keyword cannibalization is, how to identify it, and, most importantly, how to fix it.

What is Keyword Cannibalization?

Keyword cannibalization happens when two or more pages on the same website target the same keyword or set of keywords. Instead of having one highly authoritative page for the same search queries, you end up with several pages for the same keywords that compete for each other. This can confuse search engines and negatively impact your overall search engine rankings. Most of the website owners ignore these things and there are a certain set of people who are not even aware about that this issue exist with their website.

Symptoms of Keyword Cannibalization

Identifying keyword cannibalization for your website is the first step in fixing it. If you have the habit of monitoring your website performance closely, you will be able to see a lot of symptoms that arises due to keyword cannibalization. Here are some important signs of keyword cannibalization to look out for:

  1. Fluctuating Rankings: If the pages of your website are constantly switching positions in search results, it could be a sign of keyword cannibalization.
  2. Lower-Than-Expected Performance: Website pages that should be performing well might not be reaching their full potential in the search engine ranking when they are affected by keyword cannibalization.
  3. Internal Competition: Multiple pages of the website targeting the same keyword can divide your click-through rate (CTR) and lead to lower overall traffic. This can be identified through proper website performance tracking tools.

Common Causes of Keyword Cannibalization

There are several factors that can lead to keyword cannibalization of your website, and here we will have a look into some of the major points.

  1. Multiple Pages Targeting the Same Keyword: Creating several pages with similar content or targeting the same keyword can lead to cannibalization.
  2. Inconsistent Content Strategies: Lack of a cohesive content strategy can result in overlapping topics and keywords.
  3. Optimizing for the Same Keyword: Over-optimizing multiple pages for the same keyword can cause the pages to compete with each other.

How to Identify Keyword Cannibalization

To effectively fix keyword cannibalization issue, you need to identify which web pages are competing against each other. Here are some methods to find it out:

  1. Google Search Console: Use the Performance report in Google Search Console to see which pages are ranking for the same queries.
  2. Site Search: Perform a site search using the keyword in question (e.g., site:websitename.com keyword) to see which webpages appear for that keyword.
  3. SEO Tools: Search Engine Optimizationtools like Ahrefs, SEMrush, and Moz can help in identifying keyword cannibalization issues by analyzing your keyword rankings.

How to Fix Keyword Cannibalization

Once you have identified the problem, it is time to take relevant action. Here are some effective strategies to fix keyword cannibalization issue for your website:

  1. Consolidate Content: If you have multiple website pages targeting the same keyword, consider consolidating them into one authoritative page. This can be done by merging content and then setting up 301 redirects from the old pages to the new one.
  2. Differentiate Keywords: Ensure that each web page targets unique, specific keywords. Use long-tail keywords and variations to differentiate the content of the page.
  3. Canonical Tags: Using canonical tags will tell search engines which version of a page should be considered the primary one. This can help in consolidating ranking signals.
  4. Update Internal Linking: Ensure that the internal linking structure of your website supports the most authoritative page for each keyword. Use relevant anchor text to link to the primary page.
  5. Content Audit: Regularly auditing your content helps in ensuring that there is no overlap. Remove or update outdated and redundant content on your website.

Conclusion

Keyword cannibalization can undermine your SEO efforts, but with careful analysis and strategic adjustments, you can easily fix it and improve your website’s search engine performance. By consolidating content, differentiating keywords, using canonical tags, updating internal linking, and performing regular content audits, you can make sure that each page on your site has a clear purpose and targets unique keywords. This will help in improving your search engine rankings and drive more organic traffic to your site.

10 Ways a Web Hosting Service Impacts Search Engine Optimization

In the digital age, the visibility of a website on search engines can make or break a business. While content quality and keyword strategies are often highlighted as key SEO factors, the choice of a web hosting service is equally critical. In this blog post, let us go through 10 points your web hosting service can impact your search engine optimization efforts.

1. Server Uptime and Reliability

Impact on Search Engine Optimization (SEO):

Search engines favor websites that are consistently accessible without regular downtimes. Frequent downtimes can lead to search engines flagging your website as unreliable, and this can hurt your search engine rankings in the long run.

Key Points to Take Care:

  • High Uptime Guarantees: Try to choose a web hosting provider that offers at least 99.9% uptime.
  • Monitoring Tools: The use of any monitoring tools to check your site’s uptime will be a better practice.
  • Reliable Hosts: Make a good research before choose a web hosting provider for your website.

2. Page Load Speed

Impact on Search Engine Optimization (SEO) :

Page load speed is a significant ranking factor when it comes to measuring the outcome of your search engine optimization activities. Slow-loading sites can frustrate users, leading to higher bounce rates and lower search rankings.

Key Points:

  • Server Response Time: Go for a hosting provider that has a reputation for providing fast response times.
  • CDNs: Try using Content Delivery Networks to distribute content efficiently.
  • Optimized Resources: Ensure that your web host provides sufficient resources for quick load times.

3. Server Location

Impact on Search Engine Optimization (SEO) :

The geographic location of your web hosting server affects load times for different regions and influences your SEO outcome. Proximity of the web server to your target audience can improve speed and user experience.

Key Points:

  • Choose Nearby Servers: Select server locations that are close to your primary audience.
  • Geo-Targeting: Benefit from faster load times in specific regions.

4. SSL Certification

Impact on Search Engine Optimization (SEO) :

Security is a priority for all the search engines. HTTPS (enabled by SSL certificates) is a well-known ranking factor, and secure websites are favored over the non-secure ones.

Key Points:

  • Free vs. Paid SSL: Many hosts offer free SSL certificates; consider paid options for added security features.
  • User Trust: Secure connections improves user trust and SEO.

5. Backup and Security Features

Impact on Search Engine Optimization (SEO) :

Security breaches can result in penalties and de-indexing by the search engines. Maintaining regular backups of your website along with robust security features are essential.

Key Points:

  • Regular Backups: Ensure your web hosting service offers automatic backups.
  • Malware Scanning: Use web hosts that offer regular malware scans.
  • DDoS Protection: Protect your website from attacks with robust security measures.

6. Technical Support

Impact on Search Engine Optimization (SEO) :

Prompt and effective technical support can help you in quickly resolving issues that might otherwise affect your site’s SEO.

Key Points:

  • 24/7 Support: Choose web hosting service providers that offer round-the-clock support.
  • Knowledgeable Staff: Ensure that the web host support team is skilled and responsive.
  • Various Channels: Access support via phone, chat, and email.

7. Scalability

Impact on Search Engine Optimization (SEO) :

As your website grows, so should your hosting capabilities. Scalability makes sure your site can handle traffic spikes without crashing, and at the same time maintaining a smooth user experience.

Key Points:

  • Flexible Plans: Choose hosting plans that allow easy upgrades.
  • Cloud Hosting: Consider cloud hosting for automatic scaling.
  • Resource Allocation: Ensure your web host can provide additional resources as needed.

8. Shared vs. Dedicated Hosting

Impact on Search Engine Optimization (SEO) :

Shared website hosting can lead to performance issues due to resource sharing, while at the same time dedicated web hosting offers more reliability and control.

Key Points:

  • Pros and Cons: Weigh the benefits and drawbacks of shared hosting.
  • Dedicated/VPS Hosting: For better performance and control, consider going with a dedicated or VPS hosting.

9. Database Performance

Impact on Search Engine Optimization (SEO) :

Efficient database performance is highly important for fast load times, particularly for websites that are content-heavy.

Key Points:

  • Database Optimization: Regularly optimize your website database.
  • Caching Mechanisms: Use caching mechanisms to speed up database queries.
  • Database Management Tools: Utilize tools provided by your web host provider for better database performance.

10. IP Address and SEO

Impact on Search Engine Optimization (SEO) :

A dedicated IP address can enhance the website performance and credibility, that can positively influence SEO.

Key Points:

  • Shared vs. Dedicated IP: Understand the difference and benefits of shared and dedicated IP.
  • Email Deliverability: Improve email deliverability with a dedicated IP.
  • SEO Impact: Enhances your site’s credibility and SEO with a dedicated IP.

Conclusion

Choosing the right web hosting service is crucial for optimizing your website’s SEO. From ensuring high uptime and fast load speeds to providing robust security and technical support, the right web host service provider can significantly impact your site’s search engine rankings. Invest in a reliable web hosting service to give your website the best chance of ranking high and delivering a superior user experience.

There’s No Limit on Title Tag Length, Says Google

Google’s Gary Illyes has recently talked about the limits of title tag length of a webpage in his Google Off the Record podcast. During the podcast he explained what a good title tag is about.

Usually the title tags are technically measured in terms of pixels and the recommended title tag length can be from fifty to about seventy characters long. These character limits changes based on how these titles are displayed on mobile and desktop devices. Usually, the length of the title tag is longer that what we see in Google’s search engine results pages (SERPs). The title tags will be cut of in the SERPs based on the device that is being used to conduct the search. If the length of the title tags are more than 70 characters, no one will be able to read the full title tag.

Usually, a title tag length of approximately 50 to 70 characters is recommended by SEO experts across the world, as that is the length of the title that is displayed by Google in SERPs. The 50 to 70 character length limit for a title is something the SEO community has found out as a standard based on what Google SERP is showing off.

As we mentioned above, the display limit of the title tag depends upon whether we are using a mobile or desktop device. It is also a fact that the recommendations for the length of a title tag are not at all meant for ranking purposes. Google has never said anywhere that the 40 to 70 character limits are what Google’s ranking algorithms the ideal length for indexing and better ranking purposes. So, it is pretty clear that limiting the title tag to 70 characters for ranking purposes does not make sense, as the length recommendation is purely based on what is displayed.

Different Title Tag Length Recommendations from the SEO Industry

1) Moz
Moz’s title tag length recommendation is limited to 50 – 60 characters and the have clearly stated that there is no actual limit for the title tag length and the number of characters that can be used.

2) Ahrefs
As per Ahrefs, the recommended title tag length is also between 50 to 60 characters. They also does not have revealed about the actual character limits anywhere.

3) SEMRush
Unlike others, SEMRush has a slightly different version about the title tag length and they recommends to limit the length for better effectiveness.

In a recent discussion, Google’s John Mueller had asked Garry Illyes about the length of the title tag and whether tags that are longer than the displayable length have any kind of value. To this, Garry replied that there was some value in having a longer title tag.

So, it is clear that Google has never recommended an optimal title tag size for web pages. Different types of recommendations have originated from outside of Google and has nothing to do with Google. But Google has officially recommended to keep the title tag descriptive and concise.

So next time, when you are running out of space while creating your title tag, you can without doubt go for a title tag length that is more than then 70 character limit.

SEO Marketing Companies: 9 Ways They Can Benefit Your Business

If you are just about to start your business, your business adviser must have told you about using search engine optimization before jumping into market. Just because it’s the essential part of strategy nowadays.

SEO digital marketing agency helps promote business to user-friendly and fast websites that are ranked higher in search bar engines, eventually getting you more potential customers increasing your business profile as it increases trust in customers and usually likely to open sites that are first on the page rather than sites or brands that needs more scrolling.

If you are dreaming of starting your own business, you need to build strong presence on web and to gain more customers and make it top-notch.

Here are some benefits of utilizing SEO digital marketing agency for your business to grow efficiently:

• Creating user-friendly websites
SEO helps small business to create websites that are faster and easy to use for an amazing customer experience. If you think that SEO is only defined for utilizing to enhance search engine skills then that is not the case.
A well-designed web page holds the customer attention and helps to grab more views, and also promotes improving business pace at faster rate.

Similarly, relevant content/ articles or blog section can let your customers hooked to daily updates, all queries can be answered within no time.
SEO arranges high quality information in a way that will make your clients happy!

• Grab customers attention
You all know that business is only proving to be successful when it has potential customers time to time. So, all you need to do is to make your website stand out qualifying for a tough competition against your market competitors. Business that utilizes SEO marketing skills bring in more customers that actively make a purchase or needs your service and let’s just face the truth: that’s what you need. SEO marketing brings targeted traffic to your webpage than any other marketing strategy!

• Improved conversion rates
When you are planning to use SEO marketing strategy, it will improve conversion rates by surprise. You will find more loyal customers and it will be easier for them to browse your website and visit it time and again, no matter what type of gadget they are using because it will be easy to search and navigate.

• Brand awareness
For instance, a customer searches for a particular product or service, with your strong SEO digital marketing agency and strong web presence, your website will be number one that too on the first page rather than other brands that don’t utilize this strategy. Your search engine is the game changer!

• Nail-biting competition
Let’s take an example of a brand that provides same products and services as yours. One of them has optimized web page while you don’t consider having SEO marketing strategy as yet. Now think about who is going to grab more views and purchases? Whose business is likely to have more success rate? Definitely, the optimized one and it will compel you to make your website game stronger than before. So why waste so much energy and money and not use on the right strategy?

• No hidden charges
Google ranking is entirely based on how its algorithm works for any given query. Once you have created a webpage and the search engine will do the rest. It will continue to attract targeted traffic to your page for months or even years as you published it.

If you have made initial investment by hiring a digital marketing agency or doing it all by yourself, you won’t need to pay extra bucks or any additional costing for the required traffic again and again. You will be required to update your keyword and webpage on monthly basis, depending on the nature of the topic.

Also, it promotes your business 24/7 even if you are not always available at your website. Consequently, you are reaching the customers at their terms.

• Authenticates your credibility
When your web page is showed on search engines, it automatically boosts credibility of your business because it eliminates all spammy sites. This includes your content work and the position of your webpage on search engines that depicts its credible.

Beyond that, a right strategy can work for you, improve your brand and business as well, moving ahead of your market competitors.

If you are looking to enhance your business by hiring SEO digital marketing agency, visit www.daviesis.com and related guidance on how to rank yourself higher and convert your business top-notch.


• Nail-biting competition
Let’s take an example of a brand that provides same products and services as yours. One of them has optimized web page while you don’t consider having SEO marketing strategy as yet. Now think about who is going to grab more views and purchases? Whose business is likely to have more success rate? Definitely, the optimized one and it will compel you to make your website game stronger than before. So why waste so much energy and money and not use on the right strategy?

• No hidden charges
Google ranking is entirely based on how its algorithm works for any given query. Once you have created a webpage and the search engine will do the rest. It will continue to attract targeted traffic to your page for months or even years as you published it.

If you have made initial investment by hiring a digital marketing agency or doing it all by yourself, you won’t need to pay extra bucks or any additional costing for the required traffic again and again. You will be required to update your keyword and webpage on monthly basis, depending on the nature of the topic.

Also, it promotes your business 24/7 even if you are not always available at your website. Consequently, you are reaching the customers at their terms.

• Authenticates your credibility
When your web page is showed on search engines, it automatically boosts credibility of your business because it eliminates all spammy sites. This includes your content work and the position of your webpage on search engines that depicts its credible.

Beyond that, a right strategy can work for you, improve your brand and business as well, moving ahead of your market competitors.

If you are looking to enhance your business by hiring SEO digital marketing agency, visit www.daviesis.com and related guidance on how to rank yourself higher and convert your business top-notch.

Top SEO Metrics That You Should Focus In 2021

Businesses only arrive at the tip of the iceberg when they finish creating their websites. There is a lot more to be done. They can only measure the success of their website through SEO tracking. Just how you do for organic traffic, keeping track of SEO performance metrics is a must. Investing in an SEO plan is easy but it must be worth the investment. You can even hire SEO Company for measuring the effectiveness of your SEO strategies. While setting business goals, you need to ensure the paying off of your SEO efforts. The SEO metrics that one must emphasize in 2021 are what we will gain insight into.

SEO metrics that matter
 A solid understanding of what is SEO metrics is important before learning about vital SEO performance metrics. A metric is a proven assessment of one particular portion of data. It is very direct and helps businesses stay out of confusion. Hence, while report building takes place on metrics, businesses can highlight tangible success indicators that can be precisely measured. Few important metrics for calculating the results are as follows:

a) CTR – The clickthrough rate or CTR is one of the most important SEO performance metrics. This symbolizes the number of searchers who will browse the website after coming across one of the pages in the search results. For instance, when 10 distinct users witness one of the pages ranking in SERP for a specific keyword but just one-clicked and visited the website; the CTR will be 10%.

How effectively the pages can grasp the attention of the users in the search results becomes clear with this metric. It is a robust indicator of the website’s quality in context to Meta descriptions and title tags. Whenever there are low CTR rates, working on these two aspects is a must.

Domain authority – Irrespective of the type of SEO strategy you are planning, it must carry the capacity of enhancing the website’s authority level in front of Google. But if you try to measure the effect depending on the links earned, then it will be quite challenging. You can simplify the process by using tools such as Website Authority Checker. You just need to enter the domain name of the website and there will be a scale from 1 to 100 wherein you will get to witness a number. This will point out the authority of the website depending on the backlink profile. It s vital to keep a track of the number for calculating the effect of the link building tactic. Also, you will get to see how the credibility level of the website enhances over time.

Conversions – If you want to know about SEO metrics that matter, focusing on conversions is necessary. This metric symbolizes the effect of the SEO strategy on the business’s important goals such as sales and leads. This makes it a crucial metric for measuring the overall success. One easy way of doing this is through Google Analytics as it helps in setting custom goals for accessing information. It is possible to craft goals for lead form submissions, purchases made online, signing up an email newsletter, etc. Following this, it will be convenient to track the number of visitors who will work on these actions. This is the best way of bringing impactful development towards all the goals.

Organic traffic – When it comes to SEO performance metrics, organic traffic brings clarity about the number of visitors a website is attracting. It is possible to receive an idea of a website’s general performance with entire traffic numbers. But organic traffic will help in measuring the direct impact of the SEO strategy.

Keyword rankings – Emphasizing SEO keyword metrics is very important in today’s time. By this, you can gauge how the website is ranking in the SERPs for the target keywords. When the results show high ranks for the number of keywords, it will automatically indicate more amount of organic traffic. Also, the business will benefit from more amount of lead generation. Digital marketers can utilize Google Search Console for checking keyword rankings.

Conclusion
Moving forward with the search engine optimization procedure calls for focusing on SEO performance metrics at all times. It is how you measure whether the strategy is on point or not, the results it is accomplishing, and if there is any room for improvement. SEMrush, Google Console, Ahrefs, and Google Analytics are some tools that make tracking quite hassle-free. Also, you must determine the metrics that are crucial for your particular business goals. Professional assistance is readily available as you hire SEO Company in today’s time. Connect with us to know more.

Author Bio:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn