Keyword Cannibalization in SEO: What It Is and How to Fix It

Introduction

Keyword cannibalization is a common issue in the world of SEO that can very much impact your website’s performance. When multiple pages on your website target the same or similar keywords, they end up competing against each other in the search results page. This internal competition will dilute your search engine optimization efforts, resulting in lower search engine rankings and reduced organic traffic to the website. In this blog post, we will explore what keyword cannibalization is, how to identify it, and, most importantly, how to fix it.

What is Keyword Cannibalization?

Keyword cannibalization happens when two or more pages on the same website target the same keyword or set of keywords. Instead of having one highly authoritative page for the same search queries, you end up with several pages for the same keywords that compete for each other. This can confuse search engines and negatively impact your overall search engine rankings. Most of the website owners ignore these things and there are a certain set of people who are not even aware about that this issue exist with their website.

Symptoms of Keyword Cannibalization

Identifying keyword cannibalization for your website is the first step in fixing it. If you have the habit of monitoring your website performance closely, you will be able to see a lot of symptoms that arises due to keyword cannibalization. Here are some important signs of keyword cannibalization to look out for:

  1. Fluctuating Rankings: If the pages of your website are constantly switching positions in search results, it could be a sign of keyword cannibalization.
  2. Lower-Than-Expected Performance: Website pages that should be performing well might not be reaching their full potential in the search engine ranking when they are affected by keyword cannibalization.
  3. Internal Competition: Multiple pages of the website targeting the same keyword can divide your click-through rate (CTR) and lead to lower overall traffic. This can be identified through proper website performance tracking tools.

Common Causes of Keyword Cannibalization

There are several factors that can lead to keyword cannibalization of your website, and here we will have a look into some of the major points.

  1. Multiple Pages Targeting the Same Keyword: Creating several pages with similar content or targeting the same keyword can lead to cannibalization.
  2. Inconsistent Content Strategies: Lack of a cohesive content strategy can result in overlapping topics and keywords.
  3. Optimizing for the Same Keyword: Over-optimizing multiple pages for the same keyword can cause the pages to compete with each other.

How to Identify Keyword Cannibalization

To effectively fix keyword cannibalization issue, you need to identify which web pages are competing against each other. Here are some methods to find it out:

  1. Google Search Console: Use the Performance report in Google Search Console to see which pages are ranking for the same queries.
  2. Site Search: Perform a site search using the keyword in question (e.g., site:websitename.com keyword) to see which webpages appear for that keyword.
  3. SEO Tools: Search Engine Optimizationtools like Ahrefs, SEMrush, and Moz can help in identifying keyword cannibalization issues by analyzing your keyword rankings.

How to Fix Keyword Cannibalization

Once you have identified the problem, it is time to take relevant action. Here are some effective strategies to fix keyword cannibalization issue for your website:

  1. Consolidate Content: If you have multiple website pages targeting the same keyword, consider consolidating them into one authoritative page. This can be done by merging content and then setting up 301 redirects from the old pages to the new one.
  2. Differentiate Keywords: Ensure that each web page targets unique, specific keywords. Use long-tail keywords and variations to differentiate the content of the page.
  3. Canonical Tags: Using canonical tags will tell search engines which version of a page should be considered the primary one. This can help in consolidating ranking signals.
  4. Update Internal Linking: Ensure that the internal linking structure of your website supports the most authoritative page for each keyword. Use relevant anchor text to link to the primary page.
  5. Content Audit: Regularly auditing your content helps in ensuring that there is no overlap. Remove or update outdated and redundant content on your website.

Conclusion

Keyword cannibalization can undermine your SEO efforts, but with careful analysis and strategic adjustments, you can easily fix it and improve your website’s search engine performance. By consolidating content, differentiating keywords, using canonical tags, updating internal linking, and performing regular content audits, you can make sure that each page on your site has a clear purpose and targets unique keywords. This will help in improving your search engine rankings and drive more organic traffic to your site.

10 Ways a Web Hosting Service Impacts Search Engine Optimization

In the digital age, the visibility of a website on search engines can make or break a business. While content quality and keyword strategies are often highlighted as key SEO factors, the choice of a web hosting service is equally critical. In this blog post, let us go through 10 points your web hosting service can impact your search engine optimization efforts.

1. Server Uptime and Reliability

Impact on Search Engine Optimization (SEO):

Search engines favor websites that are consistently accessible without regular downtimes. Frequent downtimes can lead to search engines flagging your website as unreliable, and this can hurt your search engine rankings in the long run.

Key Points to Take Care:

  • High Uptime Guarantees: Try to choose a web hosting provider that offers at least 99.9% uptime.
  • Monitoring Tools: The use of any monitoring tools to check your site’s uptime will be a better practice.
  • Reliable Hosts: Make a good research before choose a web hosting provider for your website.

2. Page Load Speed

Impact on Search Engine Optimization (SEO) :

Page load speed is a significant ranking factor when it comes to measuring the outcome of your search engine optimization activities. Slow-loading sites can frustrate users, leading to higher bounce rates and lower search rankings.

Key Points:

  • Server Response Time: Go for a hosting provider that has a reputation for providing fast response times.
  • CDNs: Try using Content Delivery Networks to distribute content efficiently.
  • Optimized Resources: Ensure that your web host provides sufficient resources for quick load times.

3. Server Location

Impact on Search Engine Optimization (SEO) :

The geographic location of your web hosting server affects load times for different regions and influences your SEO outcome. Proximity of the web server to your target audience can improve speed and user experience.

Key Points:

  • Choose Nearby Servers: Select server locations that are close to your primary audience.
  • Geo-Targeting: Benefit from faster load times in specific regions.

4. SSL Certification

Impact on Search Engine Optimization (SEO) :

Security is a priority for all the search engines. HTTPS (enabled by SSL certificates) is a well-known ranking factor, and secure websites are favored over the non-secure ones.

Key Points:

  • Free vs. Paid SSL: Many hosts offer free SSL certificates; consider paid options for added security features.
  • User Trust: Secure connections improves user trust and SEO.

5. Backup and Security Features

Impact on Search Engine Optimization (SEO) :

Security breaches can result in penalties and de-indexing by the search engines. Maintaining regular backups of your website along with robust security features are essential.

Key Points:

  • Regular Backups: Ensure your web hosting service offers automatic backups.
  • Malware Scanning: Use web hosts that offer regular malware scans.
  • DDoS Protection: Protect your website from attacks with robust security measures.

6. Technical Support

Impact on Search Engine Optimization (SEO) :

Prompt and effective technical support can help you in quickly resolving issues that might otherwise affect your site’s SEO.

Key Points:

  • 24/7 Support: Choose web hosting service providers that offer round-the-clock support.
  • Knowledgeable Staff: Ensure that the web host support team is skilled and responsive.
  • Various Channels: Access support via phone, chat, and email.

7. Scalability

Impact on Search Engine Optimization (SEO) :

As your website grows, so should your hosting capabilities. Scalability makes sure your site can handle traffic spikes without crashing, and at the same time maintaining a smooth user experience.

Key Points:

  • Flexible Plans: Choose hosting plans that allow easy upgrades.
  • Cloud Hosting: Consider cloud hosting for automatic scaling.
  • Resource Allocation: Ensure your web host can provide additional resources as needed.

8. Shared vs. Dedicated Hosting

Impact on Search Engine Optimization (SEO) :

Shared website hosting can lead to performance issues due to resource sharing, while at the same time dedicated web hosting offers more reliability and control.

Key Points:

  • Pros and Cons: Weigh the benefits and drawbacks of shared hosting.
  • Dedicated/VPS Hosting: For better performance and control, consider going with a dedicated or VPS hosting.

9. Database Performance

Impact on Search Engine Optimization (SEO) :

Efficient database performance is highly important for fast load times, particularly for websites that are content-heavy.

Key Points:

  • Database Optimization: Regularly optimize your website database.
  • Caching Mechanisms: Use caching mechanisms to speed up database queries.
  • Database Management Tools: Utilize tools provided by your web host provider for better database performance.

10. IP Address and SEO

Impact on Search Engine Optimization (SEO) :

A dedicated IP address can enhance the website performance and credibility, that can positively influence SEO.

Key Points:

  • Shared vs. Dedicated IP: Understand the difference and benefits of shared and dedicated IP.
  • Email Deliverability: Improve email deliverability with a dedicated IP.
  • SEO Impact: Enhances your site’s credibility and SEO with a dedicated IP.

Conclusion

Choosing the right web hosting service is crucial for optimizing your website’s SEO. From ensuring high uptime and fast load speeds to providing robust security and technical support, the right web host service provider can significantly impact your site’s search engine rankings. Invest in a reliable web hosting service to give your website the best chance of ranking high and delivering a superior user experience.

There’s No Limit on Title Tag Length, Says Google

Google’s Gary Illyes has recently talked about the limits of title tag length of a webpage in his Google Off the Record podcast. During the podcast he explained what a good title tag is about.

Usually the title tags are technically measured in terms of pixels and the recommended title tag length can be from fifty to about seventy characters long. These character limits changes based on how these titles are displayed on mobile and desktop devices. Usually, the length of the title tag is longer that what we see in Google’s search engine results pages (SERPs). The title tags will be cut of in the SERPs based on the device that is being used to conduct the search. If the length of the title tags are more than 70 characters, no one will be able to read the full title tag.

Usually, a title tag length of approximately 50 to 70 characters is recommended by SEO experts across the world, as that is the length of the title that is displayed by Google in SERPs. The 50 to 70 character length limit for a title is something the SEO community has found out as a standard based on what Google SERP is showing off.

As we mentioned above, the display limit of the title tag depends upon whether we are using a mobile or desktop device. It is also a fact that the recommendations for the length of a title tag are not at all meant for ranking purposes. Google has never said anywhere that the 40 to 70 character limits are what Google’s ranking algorithms the ideal length for indexing and better ranking purposes. So, it is pretty clear that limiting the title tag to 70 characters for ranking purposes does not make sense, as the length recommendation is purely based on what is displayed.

Different Title Tag Length Recommendations from the SEO Industry

1) Moz
Moz’s title tag length recommendation is limited to 50 – 60 characters and the have clearly stated that there is no actual limit for the title tag length and the number of characters that can be used.

2) Ahrefs
As per Ahrefs, the recommended title tag length is also between 50 to 60 characters. They also does not have revealed about the actual character limits anywhere.

3) SEMRush
Unlike others, SEMRush has a slightly different version about the title tag length and they recommends to limit the length for better effectiveness.

In a recent discussion, Google’s John Mueller had asked Garry Illyes about the length of the title tag and whether tags that are longer than the displayable length have any kind of value. To this, Garry replied that there was some value in having a longer title tag.

So, it is clear that Google has never recommended an optimal title tag size for web pages. Different types of recommendations have originated from outside of Google and has nothing to do with Google. But Google has officially recommended to keep the title tag descriptive and concise.

So next time, when you are running out of space while creating your title tag, you can without doubt go for a title tag length that is more than then 70 character limit.

SEO Marketing Companies: 9 Ways They Can Benefit Your Business

If you are just about to start your business, your business adviser must have told you about using search engine optimization before jumping into market. Just because it’s the essential part of strategy nowadays.

SEO digital marketing agency helps promote business to user-friendly and fast websites that are ranked higher in search bar engines, eventually getting you more potential customers increasing your business profile as it increases trust in customers and usually likely to open sites that are first on the page rather than sites or brands that needs more scrolling.

If you are dreaming of starting your own business, you need to build strong presence on web and to gain more customers and make it top-notch.

Here are some benefits of utilizing SEO digital marketing agency for your business to grow efficiently:

• Creating user-friendly websites
SEO helps small business to create websites that are faster and easy to use for an amazing customer experience. If you think that SEO is only defined for utilizing to enhance search engine skills then that is not the case.
A well-designed web page holds the customer attention and helps to grab more views, and also promotes improving business pace at faster rate.

Similarly, relevant content/ articles or blog section can let your customers hooked to daily updates, all queries can be answered within no time.
SEO arranges high quality information in a way that will make your clients happy!

• Grab customers attention
You all know that business is only proving to be successful when it has potential customers time to time. So, all you need to do is to make your website stand out qualifying for a tough competition against your market competitors. Business that utilizes SEO marketing skills bring in more customers that actively make a purchase or needs your service and let’s just face the truth: that’s what you need. SEO marketing brings targeted traffic to your webpage than any other marketing strategy!

• Improved conversion rates
When you are planning to use SEO marketing strategy, it will improve conversion rates by surprise. You will find more loyal customers and it will be easier for them to browse your website and visit it time and again, no matter what type of gadget they are using because it will be easy to search and navigate.

• Brand awareness
For instance, a customer searches for a particular product or service, with your strong SEO digital marketing agency and strong web presence, your website will be number one that too on the first page rather than other brands that don’t utilize this strategy. Your search engine is the game changer!

• Nail-biting competition
Let’s take an example of a brand that provides same products and services as yours. One of them has optimized web page while you don’t consider having SEO marketing strategy as yet. Now think about who is going to grab more views and purchases? Whose business is likely to have more success rate? Definitely, the optimized one and it will compel you to make your website game stronger than before. So why waste so much energy and money and not use on the right strategy?

• No hidden charges
Google ranking is entirely based on how its algorithm works for any given query. Once you have created a webpage and the search engine will do the rest. It will continue to attract targeted traffic to your page for months or even years as you published it.

If you have made initial investment by hiring a digital marketing agency or doing it all by yourself, you won’t need to pay extra bucks or any additional costing for the required traffic again and again. You will be required to update your keyword and webpage on monthly basis, depending on the nature of the topic.

Also, it promotes your business 24/7 even if you are not always available at your website. Consequently, you are reaching the customers at their terms.

• Authenticates your credibility
When your web page is showed on search engines, it automatically boosts credibility of your business because it eliminates all spammy sites. This includes your content work and the position of your webpage on search engines that depicts its credible.

Beyond that, a right strategy can work for you, improve your brand and business as well, moving ahead of your market competitors.

If you are looking to enhance your business by hiring SEO digital marketing agency, visit www.daviesis.com and related guidance on how to rank yourself higher and convert your business top-notch.


• Nail-biting competition
Let’s take an example of a brand that provides same products and services as yours. One of them has optimized web page while you don’t consider having SEO marketing strategy as yet. Now think about who is going to grab more views and purchases? Whose business is likely to have more success rate? Definitely, the optimized one and it will compel you to make your website game stronger than before. So why waste so much energy and money and not use on the right strategy?

• No hidden charges
Google ranking is entirely based on how its algorithm works for any given query. Once you have created a webpage and the search engine will do the rest. It will continue to attract targeted traffic to your page for months or even years as you published it.

If you have made initial investment by hiring a digital marketing agency or doing it all by yourself, you won’t need to pay extra bucks or any additional costing for the required traffic again and again. You will be required to update your keyword and webpage on monthly basis, depending on the nature of the topic.

Also, it promotes your business 24/7 even if you are not always available at your website. Consequently, you are reaching the customers at their terms.

• Authenticates your credibility
When your web page is showed on search engines, it automatically boosts credibility of your business because it eliminates all spammy sites. This includes your content work and the position of your webpage on search engines that depicts its credible.

Beyond that, a right strategy can work for you, improve your brand and business as well, moving ahead of your market competitors.

If you are looking to enhance your business by hiring SEO digital marketing agency, visit www.daviesis.com and related guidance on how to rank yourself higher and convert your business top-notch.

Top SEO Metrics That You Should Focus In 2021

Businesses only arrive at the tip of the iceberg when they finish creating their websites. There is a lot more to be done. They can only measure the success of their website through SEO tracking. Just how you do for organic traffic, keeping track of SEO performance metrics is a must. Investing in an SEO plan is easy but it must be worth the investment. You can even hire SEO Company for measuring the effectiveness of your SEO strategies. While setting business goals, you need to ensure the paying off of your SEO efforts. The SEO metrics that one must emphasize in 2021 are what we will gain insight into.

SEO metrics that matter
A solid understanding of what is SEO metrics is important before learning about vital SEO performance metrics. A metric is a proven assessment of one particular portion of data. It is very direct and helps businesses stay out of confusion. Hence, while report building takes place on metrics, businesses can highlight tangible success indicators that can be precisely measured. Few important metrics for calculating the results are as follows:

a) CTR – The clickthrough rate or CTR is one of the most important SEO performance metrics. This symbolizes the number of searchers who will browse the website after coming across one of the pages in the search results. For instance, when 10 distinct users witness one of the pages ranking in SERP for a specific keyword but just one-clicked and visited the website; the CTR will be 10%.

How effectively the pages can grasp the attention of the users in the search results becomes clear with this metric. It is a robust indicator of the website’s quality in context to Meta descriptions and title tags. Whenever there are low CTR rates, working on these two aspects is a must.

Domain authority – Irrespective of the type of SEO strategy you are planning, it must carry the capacity of enhancing the website’s authority level in front of Google. But if you try to measure the effect depending on the links earned, then it will be quite challenging. You can simplify the process by using tools such as Website Authority Checker. You just need to enter the domain name of the website and there will be a scale from 1 to 100 wherein you will get to witness a number. This will point out the authority of the website depending on the backlink profile. It s vital to keep a track of the number for calculating the effect of the link building tactic. Also, you will get to see how the credibility level of the website enhances over time.

Conversions – If you want to know about SEO metrics that matter, focusing on conversions is necessary. This metric symbolizes the effect of the SEO strategy on the business’s important goals such as sales and leads. This makes it a crucial metric for measuring the overall success. One easy way of doing this is through Google Analytics as it helps in setting custom goals for accessing information. It is possible to craft goals for lead form submissions, purchases made online, signing up an email newsletter, etc. Following this, it will be convenient to track the number of visitors who will work on these actions. This is the best way of bringing impactful development towards all the goals.

Organic traffic – When it comes to SEO performance metrics, organic traffic brings clarity about the number of visitors a website is attracting. It is possible to receive an idea of a website’s general performance with entire traffic numbers. But organic traffic will help in measuring the direct impact of the SEO strategy.

Keyword rankings – Emphasizing SEO keyword metrics is very important in today’s time. By this, you can gauge how the website is ranking in the SERPs for the target keywords. When the results show high ranks for the number of keywords, it will automatically indicate more amount of organic traffic. Also, the business will benefit from more amount of lead generation. Digital marketers can utilize Google Search Console for checking keyword rankings.

Conclusion
Moving forward with the search engine optimization procedure calls for focusing on SEO performance metrics at all times. It is how you measure whether the strategy is on point or not, the results it is accomplishing, and if there is any room for improvement. SEMrush, Google Console, Ahrefs, and Google Analytics are some tools that make tracking quite hassle-free. Also, you must determine the metrics that are crucial for your particular business goals. Professional assistance is readily available as you hire SEO Company in today’s time. Connect with us to know more.

Author Bio:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn

Google Publishes the New Guide for JavaScript SEO Basics

Google has recently published a new developer guide that helps you to get more information about the basics of JavaScript SEO.

Google’s Martin Splitt and Lizzi Harvey wrote the guide for JavaScript SEO basics. Martin Splitt has become an expert on JavaScript SEO, and have recently produced a video series on the same.

The guide on JavaScript SEO Basics contains over much of what was covered in his video series and it mainly focuses on getting the JavaScript content indexed by Google.

As stated above, it covers just the basic and there is nothing more basic to SEO than getting your content indexed by Google. [Read more…]

Mobile-First Indexing and Small Businesses: What You Need to Know

Since November 2016, the SEO community has been readying itself for the launch of Google’s mobile-first indexing feature. As you already know, this change increases how Google ranks websites; while businesses that have desktop-only sites will still be indexed, their rankings won’t be nearly as impressive as those sites that have made mobile optimization a priority. When you consider that the first position Google search result receives 33% of the traffic share and at least 75% of all clicks are obtained by sites on the first page of search results, it’s clear how essential it is to pay attention to major changes in how rankings are determined.

[Read more…]

10 Simple SEO Methods to Rank Your Website in Search Engines

SEO is a complex procedure where we need to do and follow a large number of methods and rules to get our website rank higher in the search engines. There are different styles and methods to implement to make your SEO campaign a success. There are certain methods that are expensive and a the same time there are simple and economic SEO methods that can help your site rank higher in search engines. These simple methods can be done on your own if you have some amount of time to spend and this will also help you understand search engine optimization process in a better way.

Here we can go through some of the simple methods that can be implemented so as to get better search engine rankings. I have picked 10 methods that you can do it yourself and even if you are able to do half of these methods, you will start seeing the results going in the upward direction. [Read more…]

Top 9 Organic Traffic Metrics to Monitor

As we all know, organic traffic is an important factor in search engine optimization and it is nothing but the traffic coming to a website from different search engines as a result of various search queries. Organic traffic is considered important by search engine optimization (SEO) specialists, as it indicates the extent to which the SEO activities are attaining the desired success rates. If a website is getting less organic traffic even after months of SEO activities, then it is high time that the SEO activities needs to be revised or revamped.

Here are some of the major organic traffic metrics that an SEO has to monitor so as to measure the accuracy or success of his SEO activities. Hope that it can be useful for the SEOs in their long-term online marketing activities. [Read more…]

Some Important Traits that an SEO Expert Should Have

To sustain in this high competence digital world you need to become an SEO (Search Engine Optimization) expert. Firstly, you need to understand what is it and how it works. With the help of SEO, it becomes easy for people to find your products or information on search engines. The SEO Experts needs to research and analyze the trends and best online practices to develop and implement strategies that improve search results. [Read more…]