A recent update to Google Image search results has made it easier for the users to visit the original landing page on which the image is actually featured on. This is really going to be helpful to searchers and also will result in more organic traffic for the website.
But all the websites will not be able to avail this feature. The websites that are coded in AMP HTML will only be getting this benefits for their images.
This is mainly because the new feature depends heavily on AMP to load the instant preview of a web page. The new feature by Google is called “Swipe to Visit” and was unveiled at the Google I/O event that was held earlier this year.
When you do an image search and selects and image from the mobile search results, you will be able to see a preview of the web page header that appears at the bottom of the screen. Remember that you can see it only if it is an AMP page.
The users can then swipe up on the web page header to load the page in full instantly. Once you have done viewing the web page, you can simply swipe down and continue with your image search.
Google has explained how it works and in an announcement Google said that
“Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview.”
As per Google, the speed and convenience that is offered by the Swipe to Visit feature increases the chances of the users visiting the web page. As once the user thinks the result is relevant to his search queries, he will surely try to visit the website using the swipe to visit feature.
The websites that already support AMP has nothing more to do so as to optimized the web pages for the Swipe to Visit feature. But if your website does not support AMP, then you will not be able to get the benefits of Swipe to Visit feature.
From the coming weeks, the traffic data and details from the AMP in Google images will be made available in the Search Console tool.