Benefits of Building an M-Commerce App for Your Business

The mobile phone revolution is changing the way we do business every day, and the world of e-commerce is no exception. People are shopping online more than ever across all industries worldwide. The power of the internet has enabled e-commerce businesses to reach their customers anywhere and anytime. However, the type of device they are targeting can have a major effect on business success.

Mobile phones have become an integral part of our everyday lives. Therefore, it’s no surprise that the number of people using smartphones increased by 40% between 2016 and 2020. At the moment, the number of people using the internet stands at an outstanding 4.33 billion.

E-commerce business owners shouldn’t ignore these figures, but they should recognize the potential and quickly adapt to the changing circumstances. So, how can this information be used to increase sales? The answer is quite apparent—every e-commerce business should build a mobile app.

Mobile Commerce Is Taking Over

Believe it or not, 54% of all online sales are expected to be from mobile by 2021, and this is a clear sign that mobile has completely taken over the e-commerce industry.

Most people are already used to shopping from mobile devices because it’s more convenient than waiting to get to the computer. Mobile commerce has made it possible for people to buy from anywhere, regardless of whether they are on a bus, train, lunch break, or walking down the street. Buying online via mobile has become too easy, and the trend will continue gaining popularity in years to come. E-commerce businesses should take advantage of this if they want to prosper and stay ahead of the competition.

Greater Conversion Rates and Brand Recognition

When it comes to mobile app development for e-commerce, it can generally assist in building trust with customers and engaging them more. Let’s face it, who doesn’t love an informative, stylish, and functional app with neat features?

A key thing all e-commerce businesses should do is to add social media platforms to their mobile apps. That way, customers can view their favorite products or services and voluntarily share links, leave reviews, and generally engage with a brand more. 

Customer Loyalty

As we said, mobile apps play a huge role in building a strong relationship with customers. The days of newspaper ads, roadside banners, and billboards are long gone. M-commerce apps are helping businesses prosper, as brands are now able to gain more insight into their customers’ needs and purchase behavior. 

Here are a few ways you can nurture customer loyalty with a mobile commerce app:

  • Maintain a user-friendly design of your m-commerce app;
  • Include prioritized features and relevant suggestions based on customer searches and purchases;
  • Communicate with your customers and inform them about sales and special offers or items back in stock (push notifications);
  • Enable 24/7 customer support to solve potential problems quickly. 

Conclusion

With the benefits mentioned above, it’s pretty clear that creating a mobile app for your e-commerce business is vital for your success. Once you build a strong clientele and boost revenue, the numbers will speak for themselves.


How to See the Detailed Mobile Devices Reports from Google Analytics [Free Online Video Tutorial]

There are a lot of things that we need to observe and take care of while we do digital marketing activities for our website. And one of the most important metrics is website traffic, especially if you want to get the benefits of digital marketing and advertising. So, we should always have the basic knowledge to track various website traffic metrics that can help in monitoring our online marketing and advertising activities. In this post, we will go through another short, easy, and important Google Analytics video tutorial that helps you in getting an important metrics report in your Google Analytics account.

We all love to see traffic pouring on to our website and the traffic might come from different sources across the internet. If we have a website which is properly optimized for search engine using a well-planned search engine optimization (SEO) strategy, then we can expect traffic coming to our website from different sources, locations, devices, OS, etc. We would be eager to know about the detailed reports for the traffic that is coming on to our website. And there is no better tool than the Google Analytics tool to give you such a report.

Detailed Mobile Devices Report


One of the most interesting reports that you can see in Google Analytics is the detailed mobile devices report. This report shows the details about the various mobile devices from where you are getting traffic to your website. This will be helpful to analyze various things such as the mobile devices that drive the most traffic, the mobile device that drives the least traffic, and so on.

If you want to see the detailed mobile devices report for your website, you can easily get it from the Google Analytics account that is linked with your website. So, let us see how we can get this interesting website traffic report from Google Analytics.

  • Sign-in to your Google Analytics account
  • Go through reports on the left-hand side of the Analytics dashboard.
  • Click on the “Audience” section.
  • Now select “Mobile” option.
  • Click on “Devices”
  • Now the detailed mobile devices report is in front of you to analyze.

If you go through the below video, you will be able to understand the steps for getting the detailed mobile devices report in a better way. So let us go watch this short, yet useful Google Analytics video tutorial.

After watching the video, all your doubts will be removed and you can take the detailed mobile devices report from Google Analytics by yourself. The video is pretty short and easy to understand and even if you are a beginner with Google Analytics, you will be easily able to nail it.

The detailed mobile devices report is something that cannot be easily ignored and you need to pay some amount of attention while analyzing your overall digital marketing efforts.

While taking your digital marketing activities to the next level, you need to make sure that you are giving enough importance to this kind of report.

How to See Geographic Report of a Website in Google Analytics [Free Online Video Tutorial]

Once our website is live and we start doing various digital marketing activities, we will be getting traffic to our website from different sources and geographical locations. We will be getting traffic from various locations based on our online marketing campaigns. We will be able to get the details of the geographic locations from where we got traffic to our website. In this post, we will just have a walk through the geographic report that is available with Google Analytics and we will be assisted with the help of a short free video tutorial.

When we have a website, it will get traffic from different locations based on its search engine visibility and also on its social media presence. So if we have details about the location from which we are getting the most traffic then we can make necessary changes on the website and also on the overall marketing strategies for those particular locations.

There might also be instances when we do not plan to market our services to a particular location. And for this, we can make sure that we are not getting the majority of the traffic from that particular location and this can be monitored with the geographic report from Google Analytics. If we are getting a huge amount of traffic from the locations that we do not wish to have, then there might be something going wrong with the online marketing strategy, which you need to fix or rectify.

On the other hand, if we are getting more traffic from the locations that we are targeting, then we can assume that our digital marketing activities are going in the right direction. So we need to keep an eye on the geographic report provided by Google Analytics on a regular basis to make sure that things are going on the right track. It will help you analyze whether you are able to get the benefits of online advertising and marketing in the best possible ways.

The geographic report from Google Analytics is simple to access and also very much easy to interpret. Let us have a look into how we can navigate to the geographic report of a website with Google Analytics. For those who are not aware of this report, kindly go through the below steps and learn more about it.

  • Sign-in to your Google Analytics account
  • Navigate through reports on the left-hand side of the Analytics dashboard.
  • Select “Audience” section.
  • Click on “Geo” under “Audience”.
  • Click on “Location” under the “Geo” section.
  • Now, you will be able to see the location-wise report for your website’s traffic.

The above steps are quite enough for you to get access to the geographic report in Google Analytics. For those, who wish to get more clarity regarding the steps, the below video can help them out. Go through the free video tutorial from the beginning and you will be able to learn how to view the geographic report from Google Analytics. So, let have watch the video for more details.

The above video clearly shows how to get the geographic report for your website using Google Analytics. This report is capable of providing the right direction regarding your overall marketing campaign for the website.

You can cross-check this report once in a week to make sure that everything is working fine at your end. You can also download the report on your system and use it for your convenience by creating your own dashboard for monitoring the progress of your digital marketing campaign.

There are also various other ways to get the geographical report from your Google Analytics. But this one is the prime method that is being suggested by Google Analytics and in our upcoming video tutorials, we can go through other methods of getting the geographical reports from Google Analytics.

How to Get Google Analytics Device Category Report for Your Website [Free Online Video Tutorial]

The details of the traffic coming from various devices is another important feature of a free web analytics tool such as Google Analytics. As we all know there are different device categories that we use to access the internet and browse various websites. As a result, chances are that the traffic coming to a website will be from any of these devices. The major device category that we can see in a Google Analytics report are Desktop, Mobile, and Tablet.

Of the major three device categories, the mobile category is on a rapid increase. If we check the Google Analytics account of a website, we can see that the traffic from Mobile devices for a particular website is steadily increasing on a regular basis. For some websites, the traffic from Mobile devices is way ahead of desktop and tablet.

As a webmaster or digital marketer, we will be very keen to know the traffic details for the mobile device category and this report is very much useful for analyzing various facts about the website’s performance. It is a real fact that more and more people are turning towards mobile devices for browsing the internet and hence the mobile traffic for a website will see a huge increase in the coming days.

Moreover, the majority of the websites have turned towards responsive modes so that it is well presented on mobile devices. So the mobile device category report from Google Analytics can guide you in a better way to make your website more mobile-friendly.

Taking the mobile device category report form Google Analytics is not a huge task if you know the navigation path very well. It is available in the outer layer of the report, and hence you can easily access the same.

For those who are not aware of getting the device category report for the website’s traffic report from Google Analytics, we can go through the steps required to get the report. The steps are simple and you just need to get familiar with the navigation path. So below are the steps that can help you in viewing the device category report in Google Analytics.

  • Log-in to your Google Analytics account
  • Navigate through reports on the left-hand side of the dashboard.
  • Click on “Audience”.
  • Click on “Mobile” under the “Audience” section.
  • Select the “Overview” link under the “Mobile” section.
  • Now, you will be able to see the device category report in tabular form.

For those who still need more clarification regarding the steps to see the device category report in Google Analytics, a simple free video tutorial can help you out. This short video tutorial can show you how to navigate to the device category report in your Google Analytics account. So let us have a look into this free and short online video tutorial.

The above video is able to simply explain to you how to access the Device Category report in your Google Analytics account, so as to get a better understanding of the traffic coming to your website from different devices.

If you have a look into the video, you will be able to understand how simple it is to access the device category report from Google Analytics. You can also download the report from there and use it for various other reporting activities.

Moving forward, it seems that more digital marketers and agencies will be giving more importance to the Device Category reports, to make sure that the website is performing well across various devices.

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How to Re-Open Your Temporarily Closed Google My Business Page After Covid-19 Lockdown [Video Tutorial]

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