How to Edit An Existing YouTube Video Easily in Simple Steps

Once you have got videos uploaded on your Youtube Channel, at some point you will find it necessary to edit the meta content associated with the video. The major meta content area that can be edited includes title, description, tags, thumbnail, category, playlist, etc. You might need to edit them so as to improve the search visibility of the video and attract new viewers. Editing the content of an existing video is not a difficult task and it can be done easily in several ways.

Remember that you will not be able to edit the uploaded video, but only its meta elements.

So, here we will see how we can edit the meta content of the video that is already uploaded on a Youtube channel. You can also watch the video given in the end section to learn to edit the meta content of an existing YouTube.

1) Log into your YouTube channel.

2) Go to your YouTube channel dashboard.


3) Click on the link named “Content” on the right-hand side.


4) Now, you will see the list of your uploaded videos. Hover your mouse over any video that you want to edit and you will be able to see a symbol of a pencil with the text “Details”. Click on this symbol.


5) You will be taken to a Video details page, where you can edit meta fields such as Title, Description, Tags, Thumbnail, Playlist, Category etc.


6) Click the “SAVE” button on the top right after making necessary edits.


7) Your edited video is now saved.

Now you have edited the meta elements of your Youtube video successfully and that too in simple steps. While editing, you need to make sure that you have done it properly and saved it at the end. Editing a YouTube video’s content can be done once or twice in 6 months so as to get more relevant visitors from search engines and YouTube’s search option.

The below video will clearly show you how to edit the meta elements of the YouTube video in simple steps. Go through the video and it will clearly explain it to those who are not aware of how to edit YouTube video content.

How to Delete a YouTube Channel in Simple Steps on a Desktop

We have already learned how to create a YouTube channel in simple steps. Now we are moving in the opposite direction in which we will learn about deleting an existing YouTube channel and its content. There will be various reasons that prompt us to delete a YouTube channel and its content. It might be personal as well as professional reasons that persuade us to delete an existing Youtube channel. So we need to know how to delete a channel on Youtube and remember that it is not a big task.

Deleting a Youtube channel is quite simple and can be done in some easy steps. All you need to do is to be aware of the links and options that come in the way of deleting a YouTube channel. It is hardly less than 10 clicks away and your channel will be deleted. And if you want to learn how to delete an existing YouTube account on a desktop, then we can go through the below steps. The steps are so simple and you will never fall into any kind of confusion while going through them.  

  1. Log in to your YouTube account.

  2. Go to Your Channel’s Home Page

  3. Click on “Settings” from the links on the left side of the window and navigate to another page.

  4. Click on the “View advanced settings” link.

  5. Click on “Delete Channel” option.

  6. Now, you will be asked whether your want to hide or remove your content from YouTube channel.

  7. Click on the “I want to permanently delete my account” option and you will be shown a blue button captioned as “DELETE MY CONTENT”.

  8. Click on the “DELETE MY CONTENT” button and confirm your action by typing the name of your channel.

  9. Now your channel and its content will be deleted within few minutes.

So, that is it. Now you have successfully deleted your YouTube channel and its content from the internet. The steps are quite simple and can be tried by anyone. If you are planning to delete your YouTube channel for any reason, then you can follow the above-given steps and get things done easily.

For more clarification on the process, we can also go through the below video, which will give a visual representation of how a YouTube channel can be deleted. Go through this short video and learn how to delete your existing YouTube channel easily in simple steps.

 

How to Create a YouTube Channel on Desktop in Simple Steps

YouTube channels have become so common these days and a lot of people are creating and managing YouTube channels for various purposes. At the same time, there are a good number of people who like to start a channel of their own, but most of the time they are stuck at how to create a new YouTube channel. Even though creating a new YouTube channel is easy and can be done in easy steps, there is a good section of people who do not know how to create one.

So, today we will be going through a video tutorial, which will teach us how to create a YouTube channel easily. Let us see, how we can create a YouTube Channel in Simple Steps. This video is good for those who are not having the right knowledge in creating a YouTube channel on a desktop, and you just need to give it a try. Before watching the video, let us see the steps that are involved in the creation of a new YouTube channel.

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Top 10 Effective Lead Generation Strategies

Lead Generation Strategies

Why do businesses need leads? Because leads turn into customers who pay. Those purchases increase your revenue and thus the value of your business. So, lead generation is an important task that one needs to do with careful planning. More than half of the goals of the marketing team focus on generating quality leads.

Lead generation involves a fair amount of strategies and marketing platforms to make it happen. So, in this blog, we will be briefing some of the top lead generation strategies.

What is lead generation strategy?

First, let us cover some basics. Leads are people who already have a certain interest in your product. Lead generation means identifying those people from the rest of the masses. To do that you would have to use some effective plans. These plans are otherwise called lead generation strategies.

Now let us dive into the important section of the blog, some effective strategies to keep your sales funnel filled.

10 Effective Lead Generation Strategies.

  1. Use website content to your advantage

Let’s say you want to buy a fridge. What will be your immediate response? To search the internet for products available in your price range. The next thing you would do is visit the manufacturer’s website to find more details and specs of the product. Hence, you must use your content to drive in the leads. You can do that by search engine optimized content and content that truly provides information to your readers.

2. Create gated content
When you put out articles that people can access only after completing the lead form, you naturally find quality leads. If they spend time filling lead forms just to read your content, you understand how much direly they want to know about your product.

3. Conduct events

Conduct Events for Lead Generation Strategies

Hosting an event that attracts your target market is one of the smartest lead generation strategies. Leads get an opportunity to learn more about your product. While you get to gather contact information from quality prospects. For example, you can conduct webinars, workshops, or conferences. Whichever works for you the best.

4. Offer discounts

Offer Discounts for Lead Generation Strategies


Discounts always tend to do the deal even if other methods fail. Offer your audience a coupon or discount if they complete a lead form or make an inquiry. It is certain to attract more leads. And if you add an expiry date to the coupon, they are more likely to make the purchase sooner.

5. Present a free trial
If you are a SaaS provider, you need to consider offering a free trial for your product. Because most people want to try products before buying them. Similar to a retail clothing store, they want to try to see if it is the right fit. Besides, people trust a business that offers them a free trial.

6. Engage in social media marketing
Social media users are increasing by the day. So it is reasonable to optimize your social media page to gather leads. This is one of the modern lead generation strategies that emphasize the use of modern tools to get things done. You can also include landing page links on your social media posts to gain leads who are active.

7. Create a referral program

Referral Program for Lead Generation Strategies

Did you know? People are four times more likely to purchase a product referred by their friends/family. You can generate healthy leads by just offering rewards to existing customers who refer to your product.

8. Use Google Ads
When you do proper research on keywords for ads, you will surely see an increase in leads. You must be able to stand out from the crowd using unique phrases that capture a lead’s attention. You must also be ready to reevaluate your keywords occasionally. It improves the reach and relevancy of your ad.

9. Retarget inactive leads
Imagine a lead who showed interest in your brand by visiting your website several times and has stayed inactive in recent times. You could either rope them back in or just let them loose. The smart decision would be to try and remind the lead of your existence. You could through emails, Google Ads, social media Ads, etc.

10. Promote your product using paid social media ads
We all have seen Instagram/Facebook suggesting us products that we had checked out on Amazon or the browser. Those social media platforms have excellent personalization algorithms to tap into the target audience. Using paid ads, you can appear on the target audience’s Instagram feed in no time.

Conclusion
Knowing the lead generation strategies is a good place to start your journey. Apart from the ones listed here, you can also use marketing automation tools to capture high-quality leads every time.

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider offering a wide range of AI-powered business solutions to revolutionize the way you work.


Author Bio:

Sara Williams
Sara is a content writer at PeppyBiz, a platform that provides lead generation software through which companies can stimulate and capture customer’s interest in their product or service.

Yahoo Answers to be Shut Down Permanently on 4 May

Yahoo Answers is undoubtedly one of the longest-running Q & A platforms on the web and has been operating since 2005. As per recent information, Yahoo Answers will shut down its operations permanently on 4 May.

Yahoo, is now part of Verizon Media Group and they have announced this major change at the top of the homepage of Yahoo Answers. Their message is linked to a FAQ and it has mentioned the details about the timeline of the shutdown. The Yahoo Answers platform will no longer accept new submissions from the 20th of April.

Yahoo Answers has send a note to the active members that mentions about the details of why they are going to shutdown the platform.

Yahoo Answers was launched sixteen years ago, so as to help people across the world to connect together and share valuable information. With millions of users across the world, Yahoo Answers became one of the best platform on the internet to ask and get answers on a wide rage of topics. It indeed created a community of global knowledge sharing that was very much unique on the internet.

The company stated that they are very much proud of what they have accomplished together, and they have decided to shut down the platform on 4th of May 2021. The company also said that the platform has become less popular over the years and hence they decided to shift their resources away from it and focus on other products that can better serve its members. Apart from that, these days there are other platforms such as Reddit and Quora that are doing the same tasks of Yahoo Answers in a better way.

For the existing users, they need to request their data until 30th of June, otherwise it will become inaccessible afterwards. From the 20th of April 2021, the users will not be able to post any new questions or answers on Yahoo Answers.

The company has stated that the users can download a copy of their questions and answers by signing into “Your Privacy Dashboard” and requesting a download. The users will be able to do this till the 30th of June 2021 and after that Yahoo Answers will delete the data securely and will not be available anymore. The shutting down of Yahoo Answers will not affect your Yahoo account and other services by Yahoo.

There’s No Limit on Title Tag Length, Says Google

Google’s Gary Illyes has recently talked about the limits of title tag length of a webpage in his Google Off the Record podcast. During the podcast he explained what a good title tag is about.

Usually the title tags are technically measured in terms of pixels and the recommended title tag length can be from fifty to about seventy characters long. These character limits changes based on how these titles are displayed on mobile and desktop devices. Usually, the length of the title tag is longer that what we see in Google’s search engine results pages (SERPs). The title tags will be cut of in the SERPs based on the device that is being used to conduct the search. If the length of the title tags are more than 70 characters, no one will be able to read the full title tag.

Usually, a title tag length of approximately 50 to 70 characters is recommended by SEO experts across the world, as that is the length of the title that is displayed by Google in SERPs. The 50 to 70 character length limit for a title is something the SEO community has found out as a standard based on what Google SERP is showing off.

As we mentioned above, the display limit of the title tag depends upon whether we are using a mobile or desktop device. It is also a fact that the recommendations for the length of a title tag are not at all meant for ranking purposes. Google has never said anywhere that the 40 to 70 character limits are what Google’s ranking algorithms the ideal length for indexing and better ranking purposes. So, it is pretty clear that limiting the title tag to 70 characters for ranking purposes does not make sense, as the length recommendation is purely based on what is displayed.

Different Title Tag Length Recommendations from the SEO Industry

1) Moz
Moz’s title tag length recommendation is limited to 50 – 60 characters and the have clearly stated that there is no actual limit for the title tag length and the number of characters that can be used.

2) Ahrefs
As per Ahrefs, the recommended title tag length is also between 50 to 60 characters. They also does not have revealed about the actual character limits anywhere.

3) SEMRush
Unlike others, SEMRush has a slightly different version about the title tag length and they recommends to limit the length for better effectiveness.

In a recent discussion, Google’s John Mueller had asked Garry Illyes about the length of the title tag and whether tags that are longer than the displayable length have any kind of value. To this, Garry replied that there was some value in having a longer title tag.

So, it is clear that Google has never recommended an optimal title tag size for web pages. Different types of recommendations have originated from outside of Google and has nothing to do with Google. But Google has officially recommended to keep the title tag descriptive and concise.

So next time, when you are running out of space while creating your title tag, you can without doubt go for a title tag length that is more than then 70 character limit.

SEO Marketing Companies: 9 Ways They Can Benefit Your Business

If you are just about to start your business, your business adviser must have told you about using search engine optimization before jumping into market. Just because it’s the essential part of strategy nowadays.

SEO digital marketing agency helps promote business to user-friendly and fast websites that are ranked higher in search bar engines, eventually getting you more potential customers increasing your business profile as it increases trust in customers and usually likely to open sites that are first on the page rather than sites or brands that needs more scrolling.

If you are dreaming of starting your own business, you need to build strong presence on web and to gain more customers and make it top-notch.

Here are some benefits of utilizing SEO digital marketing agency for your business to grow efficiently:

• Creating user-friendly websites
SEO helps small business to create websites that are faster and easy to use for an amazing customer experience. If you think that SEO is only defined for utilizing to enhance search engine skills then that is not the case.
A well-designed web page holds the customer attention and helps to grab more views, and also promotes improving business pace at faster rate.

Similarly, relevant content/ articles or blog section can let your customers hooked to daily updates, all queries can be answered within no time.
SEO arranges high quality information in a way that will make your clients happy!

• Grab customers attention
You all know that business is only proving to be successful when it has potential customers time to time. So, all you need to do is to make your website stand out qualifying for a tough competition against your market competitors. Business that utilizes SEO marketing skills bring in more customers that actively make a purchase or needs your service and let’s just face the truth: that’s what you need. SEO marketing brings targeted traffic to your webpage than any other marketing strategy!

• Improved conversion rates
When you are planning to use SEO marketing strategy, it will improve conversion rates by surprise. You will find more loyal customers and it will be easier for them to browse your website and visit it time and again, no matter what type of gadget they are using because it will be easy to search and navigate.

• Brand awareness
For instance, a customer searches for a particular product or service, with your strong SEO digital marketing agency and strong web presence, your website will be number one that too on the first page rather than other brands that don’t utilize this strategy. Your search engine is the game changer!

• Nail-biting competition
Let’s take an example of a brand that provides same products and services as yours. One of them has optimized web page while you don’t consider having SEO marketing strategy as yet. Now think about who is going to grab more views and purchases? Whose business is likely to have more success rate? Definitely, the optimized one and it will compel you to make your website game stronger than before. So why waste so much energy and money and not use on the right strategy?

• No hidden charges
Google ranking is entirely based on how its algorithm works for any given query. Once you have created a webpage and the search engine will do the rest. It will continue to attract targeted traffic to your page for months or even years as you published it.

If you have made initial investment by hiring a digital marketing agency or doing it all by yourself, you won’t need to pay extra bucks or any additional costing for the required traffic again and again. You will be required to update your keyword and webpage on monthly basis, depending on the nature of the topic.

Also, it promotes your business 24/7 even if you are not always available at your website. Consequently, you are reaching the customers at their terms.

• Authenticates your credibility
When your web page is showed on search engines, it automatically boosts credibility of your business because it eliminates all spammy sites. This includes your content work and the position of your webpage on search engines that depicts its credible.

Beyond that, a right strategy can work for you, improve your brand and business as well, moving ahead of your market competitors.

If you are looking to enhance your business by hiring SEO digital marketing agency, visit www.daviesis.com and related guidance on how to rank yourself higher and convert your business top-notch.


• Nail-biting competition
Let’s take an example of a brand that provides same products and services as yours. One of them has optimized web page while you don’t consider having SEO marketing strategy as yet. Now think about who is going to grab more views and purchases? Whose business is likely to have more success rate? Definitely, the optimized one and it will compel you to make your website game stronger than before. So why waste so much energy and money and not use on the right strategy?

• No hidden charges
Google ranking is entirely based on how its algorithm works for any given query. Once you have created a webpage and the search engine will do the rest. It will continue to attract targeted traffic to your page for months or even years as you published it.

If you have made initial investment by hiring a digital marketing agency or doing it all by yourself, you won’t need to pay extra bucks or any additional costing for the required traffic again and again. You will be required to update your keyword and webpage on monthly basis, depending on the nature of the topic.

Also, it promotes your business 24/7 even if you are not always available at your website. Consequently, you are reaching the customers at their terms.

• Authenticates your credibility
When your web page is showed on search engines, it automatically boosts credibility of your business because it eliminates all spammy sites. This includes your content work and the position of your webpage on search engines that depicts its credible.

Beyond that, a right strategy can work for you, improve your brand and business as well, moving ahead of your market competitors.

If you are looking to enhance your business by hiring SEO digital marketing agency, visit www.daviesis.com and related guidance on how to rank yourself higher and convert your business top-notch.

Top SEO Metrics That You Should Focus In 2021

Businesses only arrive at the tip of the iceberg when they finish creating their websites. There is a lot more to be done. They can only measure the success of their website through SEO tracking. Just how you do for organic traffic, keeping track of SEO performance metrics is a must. Investing in an SEO plan is easy but it must be worth the investment. You can even hire SEO Company for measuring the effectiveness of your SEO strategies. While setting business goals, you need to ensure the paying off of your SEO efforts. The SEO metrics that one must emphasize in 2021 are what we will gain insight into.

SEO metrics that matter
A solid understanding of what is SEO metrics is important before learning about vital SEO performance metrics. A metric is a proven assessment of one particular portion of data. It is very direct and helps businesses stay out of confusion. Hence, while report building takes place on metrics, businesses can highlight tangible success indicators that can be precisely measured. Few important metrics for calculating the results are as follows:

a) CTR – The clickthrough rate or CTR is one of the most important SEO performance metrics. This symbolizes the number of searchers who will browse the website after coming across one of the pages in the search results. For instance, when 10 distinct users witness one of the pages ranking in SERP for a specific keyword but just one-clicked and visited the website; the CTR will be 10%.

How effectively the pages can grasp the attention of the users in the search results becomes clear with this metric. It is a robust indicator of the website’s quality in context to Meta descriptions and title tags. Whenever there are low CTR rates, working on these two aspects is a must.

Domain authority – Irrespective of the type of SEO strategy you are planning, it must carry the capacity of enhancing the website’s authority level in front of Google. But if you try to measure the effect depending on the links earned, then it will be quite challenging. You can simplify the process by using tools such as Website Authority Checker. You just need to enter the domain name of the website and there will be a scale from 1 to 100 wherein you will get to witness a number. This will point out the authority of the website depending on the backlink profile. It s vital to keep a track of the number for calculating the effect of the link building tactic. Also, you will get to see how the credibility level of the website enhances over time.

Conversions – If you want to know about SEO metrics that matter, focusing on conversions is necessary. This metric symbolizes the effect of the SEO strategy on the business’s important goals such as sales and leads. This makes it a crucial metric for measuring the overall success. One easy way of doing this is through Google Analytics as it helps in setting custom goals for accessing information. It is possible to craft goals for lead form submissions, purchases made online, signing up an email newsletter, etc. Following this, it will be convenient to track the number of visitors who will work on these actions. This is the best way of bringing impactful development towards all the goals.

Organic traffic – When it comes to SEO performance metrics, organic traffic brings clarity about the number of visitors a website is attracting. It is possible to receive an idea of a website’s general performance with entire traffic numbers. But organic traffic will help in measuring the direct impact of the SEO strategy.

Keyword rankings – Emphasizing SEO keyword metrics is very important in today’s time. By this, you can gauge how the website is ranking in the SERPs for the target keywords. When the results show high ranks for the number of keywords, it will automatically indicate more amount of organic traffic. Also, the business will benefit from more amount of lead generation. Digital marketers can utilize Google Search Console for checking keyword rankings.

Conclusion
Moving forward with the search engine optimization procedure calls for focusing on SEO performance metrics at all times. It is how you measure whether the strategy is on point or not, the results it is accomplishing, and if there is any room for improvement. SEMrush, Google Console, Ahrefs, and Google Analytics are some tools that make tracking quite hassle-free. Also, you must determine the metrics that are crucial for your particular business goals. Professional assistance is readily available as you hire SEO Company in today’s time. Connect with us to know more.

Author Bio:

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients. His company is also recognized by the Top Mobile App Development Companies. Follow him on Twitter | Facebook | LinkedIn

WordPress Leads the Way by Powering 39.6% of All Websites

WordPress, the leading CMS in the world is now way ahead of its competitors and looking to consolidate its position further in 2021. As per some new survey data, it has been found that WordPress is being used by 39.6% of all the websites across the web. The clearly states how dominant WordPress has been in the past years and how it has been able to further enhance its dominance.

As per the report, WordPress leads the chart among the CMS platforms. It is followed by Shopify, Joomla, Drupal, and Wix respectively and they have a relatively small percentage of websites when compared with WordPress. There is also a good percentage of websites that do not use any kind of CMS at all.

When we look at the market share for WordPress, it comes at 64.1%, which is way ahead of its competitors. WordPress is followed by Shopify, Joomla, Drupal, and Wiz respectively. It clearly gives us an idea of how strong and dominant WordPress platform is. One of the major reasons for its popularity is the ease with which it can be used and a large number of useful plugins.

In the year 2021, things look great for WordPress and they will try their best to further consolidate their market share. Even, a person with mild technical knowledge can start using and updating WordPress websites, and hence more and more people are turning towards WordPress powered websites.

In spite of some technical and security issues, WordPress remains the favorite CMS platform across the world. The huge pool of free and premium WordPress themes also adds more value to this CMS.

For those who are planning to start a new website with limited technical resources, then WordPress is the best option for them. There are a lot of tutorials available on the internet, that clearly helps you in installing WordPress successfully. Once you install it, then you will be able to easily update content and other elements on the website to some extent.

WordPress is totally free of cost and you can download it from their official website. There are installation manual given in their official website and you can follow them to successfully install WordPress on your website.

Microsoft Clarity – A New and Interesting Web Analytics Tool

For the last few weeks, the term Microsoft Clarity has been floating in various online blogs and magazines. Microsoft Clarity is an amazing free web analytics tool and was made generally available to the users by the end of October 2020. Webmasters across the world were eager to try and test out this web analytics tool by Microsoft, and they believed that this tool had some interesting features when compared with other free analytics tools.

Microsoft Clarity was designed in such a way so as to provide the webmasters, more valuable insights about their websites. Microsoft Clarity provides a group of tools and options that helps the web managers to make critical decisions about their website and make necessary changes based on that.

The most interesting part of this web analytics tool is that it provides you details about the areas where your website gets the most and least engagements. Clarity also avoids unwanted page load time, when compared with other web analytics tools. It also has the capacity to handle any number of traffic coming to your website and that too free of cost.

So, what else can you ask for as a web master or web manager. Let us have a look into some of the major features offered by Microsoft Clarity.

1) Insights Dashboard
The insights dashboard provided by Microsoft Clarity web analytics tool helps you in understanding the traffic coming on to your website. The web analytics tools provides details such as the number of visitors coming on to your website, how many clicked on your links, and how many users scrolled up and down your pages. There are also various filters that you can apply, thereby making your web traffic analysis more meaningful.

Based on these reports, you can make critical decisions on modifying a particular section of your website or as a whole.

2) Heat Maps
The heat maps offered by Microsoft Clarity analytics tool, helps you to understand about the user interactions on your website. The user interactions are mainly classified into two:

a) Clickmaps
The clickmaps sections tells you about what all content on your website or webpages are being mostly used by the visitors.

b) Scrollmaps
Scrollmaps makes sure that the visitors coming on to your website are getting the right information from your website.

The reports from the clickmaps and scrollmaps definitely helps the website owner to make major decisions such as changing the layout of the website or its navigations.

3) Session Playback
The session playback report from Microsoft Clarity gives you an idea about what is really happening on your website once a visitor enters. You can indeed make variable and valuable decisions on your website based on the session playback report. There is also the filtering options which helps you to dig more into your analytics and gain valuable insights about how a user interact on your website.

So, if you have not started using Microsoft Clarity web analytics tool, then it is the right time for you. It is very much easy to use this tool, as you just need to past the tracking code on your website, as per the instructions provided. If you are using Google Tag Manager, then, you can easily install the code on your website without bothering your web developers.

This amazing web analytics tool from Microsoft is still in its infancy stages and in the coming days, weeks and months, you will be able to gather more valuable insights that will help you in taking vital calls on your website. You can also improve the performance of your website after closely analysing the reports provide by this web analytics tool from Microsoft.

If you wish to integrate this tool in your website, then you can visit https://clarity.microsoft.com and create an account. Once you create an account, you can take the tracking code and install it on your website and start getting valuable traffic insights.