Once our website is live and we start doing various digital marketing activities, we will be getting traffic to our website from different sources and geographical locations. We will be getting traffic from various locations based on our online marketing campaigns. We will be able to get the details of the geographic locations from where we got traffic to our website. In this post, we will just have a walk through the geographic report that is available with Google Analytics and we will be assisted with the help of a short free video tutorial.
When we have a website, it will get traffic from different locations based on its search engine visibility and also on its social media presence. So if we have details about the location from which we are getting the most traffic then we can make necessary changes on the website and also on the overall marketing strategies for those particular locations.
There might also be instances when we do not plan to market our services to a particular location. And for this, we can make sure that we are not getting the majority of the traffic from that particular location and this can be monitored with the geographic report from Google Analytics. If we are getting a huge amount of traffic from the locations that we do not wish to have, then there might be something going wrong with the online marketing strategy, which you need to fix or rectify.
On the other hand, if we are getting more traffic from the locations that we are targeting, then we can assume that our digital marketing activities are going in the right direction. So we need to keep an eye on the geographic report provided by Google Analytics on a regular basis to make sure that things are going on the right track. It will help you analyze whether you are able to get the benefits of online advertising and marketing in the best possible ways.
The geographic report from Google Analytics is simple to access and also very much easy to interpret. Let us have a look into how we can navigate to the geographic report of a website with Google Analytics. For those who are not aware of this report, kindly go through the below steps and learn more about it.
- Sign-in to your Google Analytics account
- Navigate through reports on the left-hand side of the Analytics dashboard.
- Select “Audience” section.
- Click on “Geo” under “Audience”.
- Click on “Location” under the “Geo” section.
- Now, you will be able to see the location-wise report for your website’s traffic.
The above steps are quite enough for you to get access to the geographic report in Google Analytics. For those, who wish to get more clarity regarding the steps, the below video can help them out. Go through the free video tutorial from the beginning and you will be able to learn how to view the geographic report from Google Analytics. So, let have watch the video for more details.
The above video clearly shows how to get the geographic report for your website using Google Analytics. This report is capable of providing the right direction regarding your overall marketing campaign for the website.
You can cross-check this report once in a week to make sure that everything is working fine at your end. You can also download the report on your system and use it for your convenience by creating your own dashboard for monitoring the progress of your digital marketing campaign.
There are also various other ways to get the geographical report from your Google Analytics. But this one is the prime method that is being suggested by Google Analytics and in our upcoming video tutorials, we can go through other methods of getting the geographical reports from Google Analytics.