It is always important to have a healthy relationship with your SEO client, if you wish to take your project forward in a smoother way. If there are any hiccups in your client relation, then it would be going to affect both you and your client. So a strong client relation makes sure that the project goes fine and you can also hope the client to renew the SEO contract once it is expired.
There are many things to take care and starting from the keyword research your should make sure that your relationship with the client is going fine. Here are some of the important tips that we needs to follow to ensure an healthy client relationship.
1) Choose the Keywords Wisely
Always choose the keywords wisely and properly. Take the most appropriate keywords which you think could rank higher and would bring revenue to the site. Never select keywords that are nearly impossible to rank within your limits. Before finalizing the keywords try to get it approved from the client and also be ready to accommodate any keywords the client is willing to add.
2) Avoid Over Commitments
Never commit anything to the client, which is out of your reach. Know your limitations, your strengths and commit accordingly. Better to avoid major SEO commitment blunders like you would get your client’s keywords to position number 1, 2 or so.
3) Send a Detailed Benchmark Report
Once the SEO works are about to start send a benchmark report to your client which includes the initial ranking of the finalized keywords, initial back link count, Alexa ranking etc. This would help you and your client to assess and compare the SEO works going forward.
4) Remove any type of communication Gaps
Always be open while communicating with your client and should never shy away in communicating with them on a regular basis.
5) Send monthly reports.
Sending monthly reports would help you and your clients to know about the advancements in your SEO works. This would also help in keeping your client happy, provided the results are positive.
6) Highlight Your achievements
When ever you seen any significant jump in your keyword ranking, Alexa ranking, back link counts or any other online marketing activities, inform that client immediately. If you don’t do it, it would be difficult for you to convince the client at the end of the month as Search engine ranking tends to change more frequently over a month’s time.
7) Be polite
Always be polite while communicating with your client. It is applicable whether you are communicating via email, chat or phone. Never try to use any harsh words in your conversation and even if the client goes aggressive, keep yourself calm and cool.
8) Try to educate the client
Transferring some basic SEO knowledge to your client would help you and your client a lot as it will help to clear regular doubts and queries.
9) Show Patience
Even if your SEO work is not yielding you the desired results, never lose hope. Always show the patience and keep working on your SEO campaigns. Once you lose your patience, it may cause serious loss to you and your client.
10) Inform the Client About major Search Engine Updates
Always make sure that your client is informed about the major search engine updates that is going around. This makes you to make necessary changes in your SEO plan and get it approved by your client.
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