New Features of Google Adwords Editor 12

Google has released the version 12 of Google Adwords editor recently which has brought along with it various new features and facilities. Google Adwords Editor helps to manage your Adwords campaign offline, make necessary changes and then upload it live to reflect the changes in your Adwords account. Google Adwords tool is a handy tool when it comes to managing different Adwords account and campaigns in a quick span of time.

Most of the Adwords advertisers use Google Adwords Editor to manage their accounts and campaign easily and also to save a lot of time. Here are some of the features and facilities that are accompanied with the released of Google Adwords Editor 12. [Read more…]

5 Google Adwords Automated Rules That Make Your Control Better Then Ever Before !!

The Automated rule features given by the “Google Adwords” let you make changes automatically in your account. With the help of it, we can change budget, keywords position, ad status. For example, if you want to pause your ads for a specific time when no one is searching for you, you can easily set this rule. Along with this you can also make yourself to get an email when the rule gets activated.

Let’s start !

1. Pause Poor Performing Keywords

There are some keywords which are not bringing traffic to your site and give a much bounce rate to you. Which not good for your conversion rate, quality score of keywords and it also decrease your Avg. position of ads. And I surely want to pause them if they are doing so in my accounts because I never compromise with the quality of traffic. It is very difficult to pause them one by one so you can do it by using automated rules. [Read more…]

Manual and Algorithmic Google Penalties : How to Avoid and Get Out of it

Seeing our website penalized on a particular day is one of the ugliest nightmares that can happen to an SEO professional. Usually, if you respect the guidelines that Google provides to all webmasters your website is safe from this risk, but sometimes, despite the best intentions; you end up receiving a penalty and is in danger of losing your month long hard work done on the website. Even just a small error or mistake on your website can make it at risk of being penalized.
googlePanda and Penguin are the two “black beasts” of SEO for some years now and both have made many “SEO victims” in an attempt to clean up the SERP from spam and low quality content. Besides them, there is always the risk of being saddled with some manual penalty by a quality rater or individuals carrying on the task of scanning the SERP looking for sites that do not deserve to be where they’re positioned.
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The 2 Types of Ad Delivery Mode in Adwords Campaigns

Google Adwords is one of the most effective and efficient method to attract instant and targeted traffic to a website. Traffic coming from Adwords are very much refined and has the potential to be converted into a lead or sale after visiting the landing page. Adwords platform is equipped with a lot of feature and functions that helps in running a precise and targeted online marketing campaign for your website. When compared with SEO campaign, the PPC campaigns such as Adwords helps in getting quick and relevant traffic to your website. [Read more…]

Google Now Helps to Easily Identify Mobile Friendly Websites on Your SmartPhones

The numbers of mobile internet users are increasing rapidly and so has the need for mobile friendly websites. Users will find it irritating when they come across websites that are not responsive and do not show up well on smartphones and tabs. They might also stay away from browsing those websites when they seem them again while googling on smartphones. Before, the real issue was that the people did not have a choice to identify from the search results on their smartphones on which websites were mobile friendly and which were not. So most of the time they might not be happy with the output of the search results, especially when they come across websites that are not at all mobile friendly.

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Using Conversion Tracking for Enhancing Your Adwords Campaign

Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a major portion of the total online marketing activities.

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New Panda Update Rolling Out by Google

In yet another major announcement by Google’s Pierre Far on Google Plus, they have informed that a new Google Panda update has been rolled out.  As per various sources, this is Google’s 27th Panda Update and is known as Panda 4.1. The new Panda 4.1 update is sure to make some waves in the overall all search engine results page which will result in some websites going down in the search results and some website crawling up in the SERPs. For those who have abide by Google’s algorithm policies, this update will not make any serious differences. The update was rolled out earlier this week and has shown some changes in the search engine rankings for a lot of websites.

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Google Decides to Boost Encrypted Websites in Their Search Rankings

In a move to adding more value to its search results and to persuade webmasters to adopt technology that  protects websites from hackers, Google has decided to give the encrypted websites a boost in their search engine result pages. As per latest updates, Google has said that it will now give bonus points in its ranking algorithm to Web pages that are encrypted and Google hopes that it will help the webmasters in protecting their websites against hackers breaking into their websites and stealing sensitive user information. If this is implemented, then the websites using HTTPS protocol that improves secure communications over digital networks will get a boost in their search engine rankings.

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Google Stops Showing Profile Photo and Google Plus Circle Count in Search Results

Google always keeps on changing the way it shows the search results and few days back it has made another major change in the way search results are displayed. Google has decided to take of the profile pictures and Google Plus circle count in the search results and will be rolled out for both the desktop users as well as mobile users. Google used to show the image and Google Plus circle count in their search results and this was based on the integration with Google Authorship feature. The search results used to have a image of the author as well as the circle count of the author’s Google Plus account.

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Search Removal Request Form Launched by Google

In its latest move, Google has moved a step forward with the introduction of search removal request form which has come as a boon for both searchers and search marketers. The new search removal request form allows users to submit removal request of the search results about them that they wish to hide from the search engine. As of now the facility is available to users from all the 28 European Union countries and 4 non European Union countries. Any how this would prove to be helpful move from Google atleast for the searchers from the European countries.

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