Google Adwords is one of the most effective paid online marketing platform that is used to promote products and services in an aggressive manner on the internet. Google Adwords, the most popular pay-per-click (PPC) advertising platform is very much easy to use and has features and facilities that makes your online marketing and advertising activities looks more efficient. A lot of features are available with Google Adwords platform and with each passing days it is getting better and better. As of now, it is miles ahead of other digital advertising platform as the Adwords platform covers a major portion of the total online marketing activities.
In Adwords, you will be billed based on the number of clicks that your ads receive and once anyone clicks on your Ads, they will be directed to a landing page which contains the details of the products or services that you wish to market. There might be a button to buy a particular product / service or a simple enquiry form and when someone buys or completes an enquiry form, it will be considered as a conversion or lead. If the number of conversion for your landing page increases, then you can say that your ad is running fine and on the other hand if the conversion is low, then there might be something wrong with your ad campaign.
One of the most striking features of the Google Adwords platform is the option for tracking the conversion for each campaign. But setting up the conversion tracking option, you can really figure out which Ad campaign or Ad group in working fine and which landing page is bringing more conversion. These are really vital data that can help in fine tuning your Adwords campaign and it helps the advertisers in getting the more out of the Adwords campaign.
Setting up a conversion tracking for your Ad campaign is an easy task and conversion tracking is something that you cannot miss out for your Adwords campaign. Google Adwords provides a small piece of code that you need to place on the page on which the visitors reaches after completing and sending out an enquiry form or after completing a purchase. By doing this, you can indeed figure out which areas needed to be enhanced and which are the areas that you need to avoid so as to get the most out of your online advertising campaigns.
The Google Adwords’ dashboard shows you the detailed report of your ad campaigns and you can drill down more into your conversion tracking report to find out which landing page, keywords, ad copy, time and geo location fetched you the most conversion. By knowing these data, you will be very much in a position to enhance your Adwords campaign to a better state. You can make serious changes to your Ad campaigns after reviewing these vital data and make your ad more efficient with a better ROI.
Apart from Google Adwords, there are also other online advertising platform that provides conversion tracking option and one of the most popular is Facebook advertising platform. If you are using Adwords for your business, and not yet utilising the conversion tracking facility, then you are indeed losing out on vital data that can be used to enhance your overall online advertising campaign.