SEO is entering a new phase in 2014 with a lot of new and interesting algorithm updates from the search engines. If you are a webmaster who is into optimizing your website for search engines, then you will really feel an urge to do something different in 2014 to stay afloat in the tough competition. A lot of things are taken lightly, but in the end you will have to pay for your negligence in a big way. A lot of things have changed in search engine optimization and you need to adapt to the new techniques as per the search algorithm updates to tackle the situation.
One of the major things that is ignored by a large number of website owners is about the optimization of their websites for mobiles, tabs and other widgets. Mobile optimization has already been the talk for few years, but in 2014 you cannot take it lightly. Optimizing your websites for smart phones and tabs is something that you cannot afford to ignore atleast in the year 2014. Most of the websites have come up with the mobile version so as not to miss out on potential traffic and user engagement from mobile devices.
So if you are having a website and you think that desktop traffic is the ultimate thing, then you are absolutely wrong. Mobiles and gadgets are fastly replacing desktop PCs and more and more people are turning towards smart phones and tabs. So in the coming months, you can see a steady increase in the number of traffic from moble applications and it will be utter foolishness if you are not at all taking this fact seriously. What you need to do is to optimize your websites for both desktop as well as mobile applications so as not to miss out on potential traffic to your website.
One of the best things you can do to optimize you website for mobiles is to go for a responsive mode of website design which makes the website compatible with both desktop and mobile applications. With responsive website design, you will see a shrinked version of your websites in mobile applications, but that shrinked version will clearly speak or display the objective of your websites in a better way to the visitors. Creating a responsive design for your website make sure that your website is updated with the latest trends of mobile optimization and do not lag behind your competitors.
Another thing that you can do for optimizing your website for mobile applications is to optimize your paid campaigns for mobiles as well as desktop. Most of the online paid campaigns, especially Google Adwords helps to optimize your ads for mobile applications and since majority of the visitors use smart mobile applications, you will be able to capture all the traffic from those users. Optimizing your paid ad campaigns for mobiles also help the visitors to respond to the ads in a quick manner and that too in a few clicks of the mobile applications.
So if you are doing search engine optimization for your website in 2014 and still following the old patterns, it is high time that you change the way you optimize your website and the first thing that you can do is to start optimizing your websites for mobile applications. Otherwise, you will certainly be losing a large number of potential and relevant traffic to your visits which will cost you a lot in the long run.