To increase your sales by 10% you to try to increase your traffic by 10% by optimizing your natural or other traffic acquisition channels. Remember that you can also work on improving your conversion rate. If the conversion rate is increased by 10%, your sales will increase even! Nothing can prevent you from working both at the same time course.
The conversion rate of your website is the percentage of visitors you turn into customers (or registrations, sales, downloads, etc.). For example, if you have 1000 visitors per day and that 10 of them buy on your site, your conversion rate is 1%. The conversion rate optimization is a methodology which aims to improve this rate over time. Let our conversion rate of 1% and imagine that we multiply by two after optimization, we now have 20 sales a day, then twice more sales for the same cost of traffic acquisition.
The conversion rate optimization is a marketing methodology that is used for turning visitors into customers. Its scope is very broad and will involve the design, ergonomics, usability, behavioral study, testing, positioning of your offer, the psychology of your visitors and many other topics. The goal is to win more with the same traffic and sometimes simple changes on a website can lead to big profits.
To explain more about the importance of working to maximize your conversion rate, let me share three major concepts that influences the conversion rate of your website.
1) Call-to-Action
The Call-to-Action is the visual element that tells the user what action to perform on the main page he consults. Generally, the Call-to-Action must be the first item that a user assimilates when it arrives on your page. If your Call-to-Action is successful, the user will understand in a few tenths of a second whether to continue, they simply click on it.
A Call-to-Action should be a large button color must contrast with the rest of the page. It must also be placed in the absolutely first 570 pixels of your web page. These 570 pixels correspond to the waterline, that is to say the part of your page that is immediately visible without having to scroll.
2) Landing pages
A landing page is the page of your site on which the user arrives after clicking on an advertisement or a link in an email. This page aims to convince the user that what he is looking at your site. This page should be incisive, incentive to capture the visitor’s attention and convince him to continue his navigation on your site.
The landing pages are mainly used for search advertising and email marketing because they allow to overcome the design and site architecture to provide a page generally simpler, to highlight marketing arguments. But the use of landing pages is not limited to advertising, in the case of SEO, all pages of your site are potential landing pages, and it is critical that we keep in mind that the Internet user who arrives at your page A from Google will not have the same perception that the Internet user who finds this page A after B looked at your site. So you can put in place mechanisms to change the messages displayed on this page depending on whether the user A comes from another page on your site or it discovers for the first time.
3) Funnel
A funnel is a series of pages browsed by a user to achieve a conversion goal, it is generally applied to the purchase process. Configured in a traffic analysis tool such as Google Analytics, it allows to study the dropout rate at each step and thus determine the vanishing points in the process to address them. The funnels are among the key tools to identify vulnerabilities in a process requiring that the user browses several pages.
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