Bounce rate is one of the crucial criteria in Web Analytics, which determines the overall quality of your website. Bounce rate is one of the main things that one would like to see while viewing the web analytics stats, especially in Google Analytics. Usually a website having a high bounce rate is not considered as a healthy indication. As mentioned in the Google Support Forum, bounce rate is considered as the percentage of single-page visits or visits in which a visitor has left your site from the entrance page. If your website or web page does not have any thing useful to offer, then it is quite natural that the visitor flees away from the site without going into other pages.
On the other hand if your website have something interesting and compelling stuff to offer, then the users would definitely stick on the website and subsequently navigate to the other sections of the website. If your website makes visitors stay on the website for a longer period, then the bounce rate of your website is sure to come down.
There are various things that can be done so as to bring down the bounce rate of a website. Some are simple ones while few steps needs more hard work, research and dedication. I would like to share few of the tips that I consider would be helpful in reducing the bounce rate of a website.
1) Improve the quality of the content
Lack of quality content can often make visitors to leave your website immediately, leading to higher bounce rate. If you have informative content on your website, then users may stay for some time on the website and may even navigate to different sections of the website. This case would help you in improving the bounce rate of your website.
2) Make Easy Website Navigation Structure
Making an user friendly website navigation structure helps visitors to easily navigate through the website and this would help in reducing the website bounce rate to a great extend. On the other hand if the website navigation structure is not user friendly, the visitors may not try to navigate through the different section of the website, which inturn leads to high bounce rate.
3) Improve the Website Loading Time
Most of the time, visitors rarely spend their valuable time on a website which takes too much time to load completely and this leads to increased bounce rate. So if you improve the loading time of your website, it can surely help you in improving the bounce rate of your website.
4) Avoid unwanted pop ups and external tool bars on the web site
There are certain websites which throws up pop ups and external tool bar once a visitor reaches the website. Seeing these annoying pop ups, majority of the visitors leaves the website leading to increased bounce rate. So if these things are avoided, you can really improve the bounce rate of your website.
5) Remove videos or images that causes distraction
It is generally a good ideas to include images or videos on a website. But if the videos or images are causing any type of distraction to the visitors, it may again result in visitors leaving the website. So make sure that the images and videos does not cause any disturbance to the visitors and if you find that they are causing any type of disturbances, then simply remove them from the website.
6) Implement a site search box on the web site
Users always love to search for stuffs on any website and if you have a search box included in your website, it would really help them. While searching through the site search box, the visitors would be staying for a longer time on the website resulting in improved bounce rate.
7) Work on the Keywords that Results on High Bounce Rates
In the web analytics dashboard, just go through the keywords that drives traffic to your website. In these keywords, just see which keywords are causing increased bounce rate. When visitors land on your website with these keywords, they might not be getting anything informative or interesting content on your website related to those keywords, resulting in immediate termination from the website. This will surely increase the bounce rate and this is an area you need to pay more attention. Analyze the keywords causing high bounce rate, and modify your content to make it more informative and interesting. You can also create separate web pages for these keywords.