Bounce rate is one of the crucial criteria in Web Analytics, which determines the overall quality of your website. Bounce rate is one of the main things that one would like to see while viewing the web analytics stats, especially in Google Analytics. Usually a website having a high bounce rate is not considered as a healthy indication. As mentioned in the Google Support Forum, bounce rate is considered as the percentage of single-page visits or visits in which a visitor has left your site from the entrance page. If your website or web page does not have any thing useful to offer, then it is quite natural that the visitor flees away from the site without going into other pages.
On the other hand if your website have something interesting and compelling stuff to offer, then the users would definitely stick on the website and subsequently navigate to the other sections of the website. If your website makes visitors stay on the website for a longer period, then the bounce rate of your website is sure to come down.
There are various things that can be done so as to bring down the bounce rate of a website. Some are simple ones while few steps needs more hard work, research and dedication. I would like to share few of the tips that I consider would be helpful in reducing the bounce rate of a website.