The mobile phone revolution is changing the way we do business every day, and the world of e-commerce is no exception. People are shopping online more than ever across all industries worldwide. The power of the internet has enabled e-commerce businesses to reach their customers anywhere and anytime. However, the type of device they are targeting can have a major effect on business success.
Mobile phones have become an integral part of our everyday lives. Therefore, it’s no surprise that the number of people using smartphones increased by 40% between 2016 and 2020. At the moment, the number of people using the internet stands at an outstanding 4.33 billion.
E-commerce business owners shouldn’t ignore these figures, but they should recognize the potential and quickly adapt to the changing circumstances. So, how can this information be used to increase sales? The answer is quite apparent—every e-commerce business should build a mobile app.
Mobile Commerce Is Taking Over
Believe it or not, 54% of all online sales are expected to be from mobile by 2021, and this is a clear sign that mobile has completely taken over the e-commerce industry.
Most people are already used to shopping from mobile devices because it’s more convenient than waiting to get to the computer. Mobile commerce has made it possible for people to buy from anywhere, regardless of whether they are on a bus, train, lunch break, or walking down the street. Buying online via mobile has become too easy, and the trend will continue gaining popularity in years to come. E-commerce businesses should take advantage of this if they want to prosper and stay ahead of the competition.
Greater Conversion Rates and Brand Recognition
When it comes to mobile app development for e-commerce, it can generally assist in building trust with customers and engaging them more. Let’s face it, who doesn’t love an informative, stylish, and functional app with neat features?
A key thing all e-commerce businesses should do is to add social media platforms to their mobile apps. That way, customers can view their favorite products or services and voluntarily share links, leave reviews, and generally engage with a brand more.
As we said, mobile apps play a huge role in building a strong relationship with customers. The days of newspaper ads, roadside banners, and billboards are long gone. M-commerce apps are helping businesses prosper, as brands are now able to gain more insight into their customers’ needs and purchase behavior.
Here are a few ways you can nurture customer loyalty with a mobile commerce app:
- Maintain a user-friendly design of your m-commerce app;
- Include prioritized features and relevant suggestions based on customer searches and purchases;
- Communicate with your customers and inform them about sales and special offers or items back in stock (push notifications);
- Enable 24/7 customer support to solve potential problems quickly.
With the benefits mentioned above, it’s pretty clear that creating a mobile app for your e-commerce business is vital for your success. Once you build a strong clientele and boost revenue, the numbers will speak for themselves.