Google Adwords is one of the most popular online marketing platforms that is provided by Google and even though Adwords is a paid marketing platform, it has proved worthy enough to be tried and implemented. Adwords is a pay per click online advertising methods where you need to pay only for the clicks on the advertisement created by you. You advertisements will apply on other website and when someone clicks on that, and then only you need to pay. You can also adjust the amount of bucks that you need to pay per click.
In the digital marketing era, people are trying their best to leverage the advantages of online advertising and they have found Google Adwords as an important online marketing tool. Google Adwords really complements your SEO activities and has many benefits when compared with other paid advertising or marketing methods. If you want to get better output from your website then you must try Google Adwords and here are few of the advantages of using Adwords for your business website.
1) Easy Customer Targeting
Using Adwords makes it much easy for you to target the right customer or audience with the most relevant keywords or key phrases. You can set geo locations, exclude certain locations, avoid negative keywords and can also avoid your Ads from displaying in a particular website or webpage. So overall Adwords helps you to focus and go more specifically into your potential customers which will always bring great results. Unlike organic traffic, you will not get a bulk of traffic of which some are only converted into leads; rather you will be getting more conversion rates through Adwords due to its amazing targeting features and relevancy.
2) Easy Listing and Traffic from Google Search
For a new website, it will be hard for its pages to get indexed and the website to start showing up in search results for the most relevant keywords. But when you use Adwords (even if it is paid), you will be able to list your website easily in the search results on the sponsored listings. This will bring instant traffic and that too from the most potential visitors. Adwords’ ability to easily target the potential audience makes things easier for you as you will be able to list your keywords to the most potential audience and thereby increase chances of getting clicked and thereby increasing your overall website traffic and leads.
3) Better Conversion Rate
Since Adwords is having targeting features, it will really be easy to list your search results for the most potential audience and due to this the chances of your Ads in Google search results being clicked will be increased. Such clicks coming from targeted audience are more bound to get converted into leads once coming into the website. So when compared with organic or SEO traffic, the traffic coming from Adwords campaigns are sure to provide a much better conversion rate.
4) Easy to List New Products or Features
With Adwords it is always easy for you to list new products, features, new webpage or even an announcement much better over the search result pages and get better and quicker response. With traditional SEO methods, you will not be able to promote your new page or new feature quickly as it may take time for your new pages to get indexed by Google and then get it displayed in the search result pages. But if you are using Adwords for your business website, you will easily be able to list and promote your new features and get immediate customer response for the same.
5) Better ROI
Even if you have to spend some amount of money for your Adwords campaign, you will certainly be getting much relevant and targeted leads if the Adwords campaign is managed and carried out in the right way. Since more of the leads coming from Adwords have a better conversion rate, you will always be having a better ROI when compared with other online marketing and advertising activities. Since Adwords helps you to easily find out the worst and better performing campaigns and keywords, you will easily be able to adjust your campaigns and make your Ads more relevant to get more conversion rate. So your ROI will always remain high and you will never go clueless about the performance of your advertisements.
well said points.. Thanks for sharing. I think you should include the traffic, we can get a instant traffic to the website by using adwords.
Thanks Alan for dropping your valuable comment. As per your suggestion I have also included the point about instant traffic through Adwords.