Importance of Quality Web Hosting in SEO

Hosting is an area where people gives little importance as far as SEO is concerned. There are different opinions among a large number of webmasters which makes it uncertain for webmasters whether to invest more in their hosting plans or not. But in my experience I would like to give importance to website hosting quality when it comes to adopting a good SEO strategy.

Apart from ranking factors, the website usability should also be taken into account. Nobody likes to see their site being slow or down and this may decrease the rate of returning visitors onto the website. If a website is hosted on a cheap or shared reseller hosting server, such things are bound to happen.

There is no harm in going for a shared hosting services if your site is a medium one with a limited traffic. But in most shared servers, chances are that the neighboring websites may not be of high quality and this may harm your site also. Some of the neighbors may be spam sites, penalized by search engines and so on. In this case most of the sites associated with that server may fell victim and may receive negative influence on its rankings. So while going for shared web hosting always make sure that your neighbors are of high quality. So before selecting your website reseller hosting provider, make a research and find out whether there are any bad neighbors. Depending upon the nature of your website you can select either Linux or Windows reseller hosting programs.

If your site is a large one which attracts a bulk amount of traffic on a daily basis, it is better to go for a dedicated website server. These days it is not much costlier in getting your site hosted on a dedicated server.  In a dedicated server your site has higher chances of getting more search engine visibility and you will not be facing issues such as bad neighbors and hence the risks associated will increase. Moreover dedicated server hosting is fast and is able to sustain the high volume of traffic especially from social media sites.

The hosting locations also has some role to play in the SEO strategies which I would post in this blog later.

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