Let us again go through a useful Google Analytics video tutorial that can help in improvising the performance of your website. This time, we will see how to get the gender segregation report of Google Analytics for the traffic coming on the website. This report will tell you about how many numbers or percentage of the total traffic of your website is male or female. This report indeed looks interesting when you are promoting specific products and services through your website.

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Google Analytics is an amazing website traffic analyzing tool, that has become an integral part of all digital marketers and website owners across the world. The tool helps us to analyze various kinds of reports and metrics that are helpful in improving the performance of the website in the long run. The Active Users report in Google Analytics is another powerful report that gives you a clear indication of how your website is performing.

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