Google Comes Up with a New Webspam Reporting Form

In its latest move to remove the unwanted or irrelevant listings from its search results Google has come up with a new form for reporting webspam. Webspams are sites which tend to violate the Google Webmaster Guidelines and trick Google so that they rank higher in the search result pages. Google have been fighting against the spam results for a long time and every  time it has come with features which were helpful in removing bad websites from the result pages.
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Now Submit URLs to Google on Demand

Google Webmasters Tool has now introduced a new feature which helps you to ask Google to index your web pages on demand. The new feature comes with the Fetch as Googlebot option in the Webmasters tools which helps you to see  how your web page appears to Google. If there is no issues in fetching your web page, you can see a “Success” status on the same page. Now, you can also see an option saying “Submit to Index” and once you click that button your particular page would be submitted to be indexed by Google.

Once you submit the web page to be indexed by Google, the Googlebot with crawl that ULR within a day. After that Google will consider it for including in their index, but they do not guarantee to index all the submitted URLs. Google would be still using their regular process which they used to imply on the URLs that were discovered before this update.
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AdWords Express Launched by Google

Google has officially announced Adwords Express, which is a simpler and faster way to start an online advertising in just under 5 minutes. Google had launched this product as Google Boost in October last year and at that time it was open only for a few  local businesses. Adwords Express is actually meant for small businesses that do not have an  Adwords advertising campaign for their business. The Adwords Express allows these business to start their online advertising in a much faster and easier way.

With Adwords Express, your potential customers would find it easy to find your website or Place page and helps them to quickly connect with you and thereby enhance your business. Unlike the regular Adwords campaign, here you just need to provide some basic business information and create your online ad. Once you sign up for Adwords Express, your advertising campaign would be automatically managed for you by Adwords Express and would help you in figuring out the searches that should be displayed for a particular search. As with the regular Adwords campaign, your ads would be shown on the top or the right hand side of the search results pages. You ads would also be highlighted as a distinctive blue pin in Google Maps.
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Social Media Firm Fridge Acquired By Google

In yet another major acquisition, Google has decided to by the social media firm Fridge. Fridge consists of simple groups which help in the personal and private sharing of events, media and conversation. It is very much easy to use this social media site, as anyone can create a group and invite their friends to join, and share photos, videos, content etc.
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Better Keyword Research With Google Adwords Keyword Tool – Video Tutorial

Keyword Research is one of the building blocks of an SEO campaign and the success of the SEO campaign for any website mainly depends on the keyword research part. If the right keywords are researched and selected, then the chances of increasing the search engine visibility of a website is high. On the other part if the keyword research part goes wrong, then whole of the SEO campaign would end on a disastrous note.
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How to Effectively Implement Google +1 Button – Live Webinar on June 21st

Google had recently launched the +1 button which allows the visitors to recommend a particular content on Google directly from a website.  Google has launched the +1 button in its mission to show improved search results and there by improved traffic to a website. Many of us might have started using the Google  +1 button and have different experience. Some of my friends even had some issues installing the +1 button on their website, due to some unknown issue.
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Google Set to Acquire Display Advertising Leader Admeld

In a deal worth $400 million, Google is all set to acquire the leading ad optimization and online marketing firm Admeld and Google plans to use Admeld along with their DoubleClick in order to help publishers to select the best ads across various networks and exchanges. Admeld is one of the top online marketing company that helps publishers to advertise online and maximize their revenue with unique marketing strategies and advertising technologies. The company is the top of its kind in display advertising and some of the major customer include big names such as Answers.com, FOX News, IDG TechNetwork, Hearst Television, Discovery and The Weather Channel.

This acquisition would give a leading edge to Google in terms of display advertising, where they have a long way to go. The traditional ad platform of Google mainly consisted of text and search ads and this move would help them in their mission to be the numero uno in display advertising.

Display advertising is considered to be one of the most effective ways of advertising, but most of the companies have stayed back from it due to the complexity involved in it. Google aims to make online display advertising more simple and efficient by improving its support and services to its customers.
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How To Block a Google Sitelink

Sitelinks are those links that all the webmasters hopes to have along with their websites in Google search results. Sitelinks are those links which appear below the website in the Google search results and not all the websites have sitelinks in the search results. The presence of sitelinks in the search results makes it easier for the users to navigate through different sections of your website.

You cannot make sitelinks appear below your site’s search results in Google, rather Google’s algorithm decides whether to display sitelinks for your site or not. To display sitelinks for your site, Google’s algorithm takes  certain parameters such as the search engine friendliness of your site structure, the relevancy of the section for the user query, how you optimized your internal links and its anchor text etc. If the website fails to show these parameters, Google would not be showing sitelinks on its search results.

Google does not manually check your website to grant sitelinks and it is fully automated as of now. Getting sitelinks is much beneficial to your site, as you would be getting more traffic to your website from a single search query. This happens mainly as the user would be able to see other important pages or sections of your website in a single search query. All the new websites does not get sitelinks initially but once it is optimized in the best way, we can expect sitelinks to appear in the search results.
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Google Webmaster Verification Plugin for Hosted WordPress Blogs

With the launch of the new Google Webmaster Tool verification plugin for hosted WordPress blogs, it has become easier to verify your blog with Google Webmaster tool and that too in a couple of clicks. With this new Webmaster verification plugin, you don’t need to copy paste tokens anymore and new plugin itself calls the Google Webmaster Site verification API to enable the automation of the entire process.
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