In our previous video tutorial, we have seen how to view the most visited website pages using Google Analytics. Here we will learn to view a similar but slightly different metrics of the website using Google Analytics. We will learn how to view the top landing pages of your website using Google Analytics tool and this is very much important for analyzing various digital marketing campaigns and activities that you are carrying out for your website. This is an integral report for digital marketers and he can check whether his digital marketing campaigns are going in the right direction.
Whenever you run various organic and paid digital marketing campaigns, you will indeed be targeting certain landing pages of your website. And landing page reports can clearly tell you which all campaigns are working fine and which all need improvement. It will also help you analyze your Search Engine Optimization (SEO) strategies and you can make vital decisions on your SEO campaigns based on the report.
In this latest video tutorial on Google analytics, we will learn how we can view the reports for the top landing pages of a website using the web analytics tool. This report also does not require customized drill-downs, as it is present directly in the report pages of that particular section. You can easily navigate through the report section and get access to the same.
Here are the steps that are involved in reaching the reports for the top landing pages of a website using the analytics tool by Google.
- Navigate through the links that are present on the left-hand side of the Google Analytics dashboard.
- Click on the link that is labeled “Behavior”
- After clicking, more sub-links will be displayed under it.
- Click on the link named “Site Content”.
- Under the “Site Content” link, click on the “Landing Pages” option.
- Now the report for the most visited landing pages of your website is displayed in front of you.
If you watch the below video tutorial, you will easily get an idea on how to view the most visited landing pages for your website using Google Analytics.
Hope this video proves beneficial for you in all the digital marketing activities that you undertake for your website. It will also help in channelizing and prioritizing the intensity of digital marketing campaigns for the particular sections of your website.
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