Tips for Blog Content Syndication

Content syndication is the process of publishing the content of your website on other websites( partially or fully). Content syndication can be automated syndication as well as manual. A best example for automated syndication is the syndication of content or snippets through RSS feeds or similar application. In manual syndication you place the content of your website / blog on other websites manually.

Here I would like to talk some thing about blog content syndication. Consider a case in which a vendor has a huge ecommerce site with a blog installed in it. The guy may be having some clients/partner, for whom the vendor provides websites or microsites which contains details regarding the products of the vendor. Consider that the vendor also needs to show the same blog post on each of its client’s / vendor’s websites. He uploads the content either manually or through some automated software. Here the main problem with these sites may suffer is the duplicate content issue.

Google may detect the content duplication and would not show the version that we have preferred in the search engine result pages. This is a nightmare for webmasters as their original blog postings do not show anywhere for the relevant search queries. So they have to find a solution for this.

The best way is to include a  link back to the original blog source, so that it may help Google in identifying the original content and getting more authority to the main site. Another way to solve this issue is to prevent the search engines from crawling the duplicate content. This can be done by using  a noindex meta tag to the pages which contains the blog syndication.

The above mentioned steps can solve the issues of blog content syndication to a greater extent.


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