Doing SEO for a website is something that needs to be done with high care and attention. Doing SEO for a website is not a comfortable jobs, as there would always be unexpected challenges and issues which an SEO professional needs to sort it out of his own. Doing SEO for a website is not anything magic, and SEO process includes many sensitive steps and stages which need to carried out in the best way for better results.
Different websites need to be optimized in different methods depending upon the nature of the industry and competition faced by that website. But there are many common things which are included while doing SEO for a website and these things forms the basic pillar for a strong SEO campaign. For all those who are new into SEO, I would like to shed light on some of the basic SEO activities that needs to be followed while doing SEO for a website. These steps would clearly give an answer for how to do SEO for a website.
1) Analyse the Content of the Website.
Analyse the website and its content initially to get an overall idea about the purpose of the website. This is the basic step for any SEO campaign and this would help make it easier for you to do the remaining SEO processes.
2) Do Proper Keyword Research Based on the Website Content.
Once you analyse the website, you can find out the best keywords that can be used for optimizing a website. You can do the keyword research easily by using any of the free or paid keyword research tools.
3) Finalize the keywords.
After doing the keyword research, you would be getting a good number of keywords, that you seem relevant to the content of the website. Discuss it with the website owner or client and remove or add any keywords as per the client’s requirement. Once this is done, you will be able to come out with a filtered list of finalized keywords for your website.
4) Identify Potential Competitors.
There might be several websites which are having services and products that are very much similar to yours and it is always better to identify such competitors. Keeping a close watch on the competitors would help you in a great way while optimizing your website.
5) Identify Target Audience.
It would be better if you can identify the details of target audience for your website such as location, gender etc. Target audience are those visitors which are having more chances of visiting your website through various online resources and target audience would always be interested in the information, services or products offered in your website.
6) Integrate the Finalized Keywords on to the website.
Once the keywords are finalized, integrate them on various sections of your website such as in the Title, Meta keywords, Meta descriptions, Alt tags, content etc. This is known as on page optimization and this plays a key role in determining the search engine ranking for your keywords.
7) Take an Initial Keyword Ranking Report.
Once you have integrated all the keywords on your live website, make sure to take out an initial keyword ranking report for your finalized keywords. For this you can use any of the free or paid keyword rank checking tool available. This will help you to check out the progress of your SEO activities in the coming months.
8) Place Google Analytics Tracking Code on the website.
Google Analytics helps to track all the traffic coming to your site and since this tool is free and the best free analytics tool available, you can use this to track your website traffic. This web analytics software is really simple and you just need to register with Google Analytics and place a piece of code provided by them on your website to track the traffic.
9) Verify the Website with Google Webmaster Tool.
Google Webmasters tool helps you to track all your SEO activities and its results and since this tool is free, it is recommended to register and verify your website with Google Webmasters tool. The webmaster tool also helps you to identify any potential errors that have crept into your website.
10) Promote the Website on External Websites (Offpage Optimization)
Promoting your website on external website is also known as off page optimization and this is useful for getting links from external site (back links). Getting backlinks also helps to increase the search engine rankings for your website and this depends upon how well you optimize your link building activities.
11) Take Monthly Keyword Reports.
Always take ranking reports for your keywords every months and this will help you to keep track of your SEO campaign improvement. Also send a copy of this report to the client to make him convince about the progress of your SEO activities.
12) Make Necessary Changes to Improve Keyword Rankings.
Once you start doing SEO for your website, you can never at any point stop the SEO activities as this will hurt your search engine rankings. Always try to make necessary changes on your website on a regular basis so that it will help you in improving your search engine rankings even better.