As we all know that SEO is mainly divided onpage and offpage activities. Usually the websites starts with a strong and well planned onpage campaign, and this plays a great role in determining the fate of a website in search results. So onpage SEO activities needs to be done with utter care and if you have done onpage optimization in the best way, then half of your SEO work is done.
Onpage activities includes a variety of things and this also varies depending upon the nature of the website. But still there are certain common things that we should not avoid while doing serious onpage SEO for any website. Here I would like to list 10 important onpage optimization factors that should be done without any miss, if you are really serious about your website’s onpage optimization campaign.
1) Title Tags
Title tags are the most important factor in an Onpage SEO activity and has a major role in determining the search engine ranking for a particular keyword. The title tag would also be responsible for getting better search engine traffic.
2) Meta Description
Meta description is used to provide a brief description that is relevant to a particular website and this description is used by the search engines during various search operations. A well written meta description would also result in better keyword ranking and improved organic traffic.
3) Meta Keywords
Meta keywords are having little importance these days as far as the major search engines are considered. But there are some small search engines which still take data from the meta keywords section and hence the practice of putting meta keywords still needs to persisted with for the time being.
4) ALT Tags
Search engines might crawl the images in a website, but the content present on an image would not be crawled and recognized by the search engine. Hence it is better to tag the images with ALT tags, so that search engines would be able to recognize them and improve the overall search visibility of the website.
5) Internal linking
Linking different pages of your website internally would be very much beneficial in your SEO activities. While doing internal linking, make sure that you are optimizing the anchor text used for linking and also the links are going to the most relevant pages.
6) Keyword Density
The keyword density should be maintained in various sections of your websites and without enough keyword density you might not be getting the expected results. Keep in mind that never end up spamming your website while maintaining your keyword density. The keyword density should look natural and should not make disturbance for anyone going through the content of the various sections of a website.
7) Proper Implementation of Latent Semantic Indexing
Latent Semantic Indexing is a major thing that should be kept in mind while doing SEO for a website. Latent Semantic Indexing or LSI is a method of understanding keywords in the context of the words on an entire web page. LSI helps to find out the words in a document which are used in the same context.
8) Content Optimization
Content optimization should be strictly watched upon and your content should relevant to a particular section of a website. The content should have relevant keywords within it in the right proportion and this would be done by maintaining the right keyword density. Make sure that the headings are given in H1 tags, important keywords are marked in bold (not multiple times), bullets are used properly etc.
Sitemaps helps the search engines and users to understand and know about the number of pages in a website. Sitemaps helps to get your site indexed by the search engines without any issues and hence it is always better to include both regular and an XML sitemap in your website.
Most of the website might be using different types of software for website designing and development. As a results there might be certain section which contain duplicate contents, sensitive details etc. In this case you might not want the search engine to crawl the data and here you can seek the help of a robots.txt file where you can grand permission to search engine spiders as on which section to crawl and which section not to crawl.