We all use Google Analytics to track the traffic coming to our website and it has become an integral tool of an online marketer. We know that we need to place a small piece of tracking code from Google Analytics onto the website, so as to track the traffic properly. The tracking code is a small javascript code that needs to be placed on the pages that we need to track, and it can be done either by ourselves or with the help of a developer. If the tracking code is not properly placed on the website, you will not be able to receive proper reports from Google Analytics.

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