Google’s use of breadcrumbs in the SERPs is another useful element for the webmasters as well as for those who are searching something on Google. Breadcrumbs are usually the hierarchical display that is used to show site navigation. eg. Main Page > Services > Service 1. The use of breadcrumbs in Google’s SERP which was started  a few weeks back is still in its initial stage and is not used with all the URLS.
[Read more…]