The anchor text is another important factor of an SEO campaign and is given high priority while linking to other pages. Anchor text is that text which is hyper linked in a website, and directs to another page when someone clicks on it. On an SEO point of view anchor text should be chosen wisely and it would play a major role in improving the search engine rankings for that text or keyword.

There are many things that need to be taken care, in order for properly optimizing the anchor text. By following these steps we can optimize the anchor text of a website to a higher extend. Some of most important tips for anchor text optimization are given below.
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