Basic Difference Between Social Media Optimization and Social Media Marketing

Social Media Optimization (SMO) and Social Media Marketing (SMM) are two important that we often hear these days and consider both to be the same. These two terms are the most inevitable parts of an Online Marketing Campaign, but a lot of people consider both to be the same. The fact is that both SMO and SMM are different from each other, even though both use the same platform, i.e Social Media.

Social Media Optimization is generally the optimization of a websites and its pages to make it more friendly for Social Media, where as Social Media marketing includes the major process such as traffic generation, lead generation, revenue generation etc from social media sites. Websites use different social media channels depending upon the nature of its products and services.
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