Reciprocal linking is practiced by a vast number of SEO / webmasters around the globe for a  long time.  This helped to get better ranking and backlinks for the websites in the initial stages, but as time progress  reciprocal linking was started being used in the most unethical way and gradually search engine (especially Google) started cutting down on many sites which offered reciprocal linking services in an aggressive way. Many of the link exchange sites got penalized by Google in a really bad way. As per my experience, since then the link exchange stuff does not seem to work and many webmasters stopped wasting their valuable time on link exchange. But that doesn’t mean that reciprocal links have lost all its value. [Read more…]