Search advertising is an area which has a huge amount of competition, and Google clearly leads the pack. But there are other advertising platform, which are also used by various advertiser. All those advertising comes with various updates on a regular basis, survive the tough competition. Microsoft Advertising is recently updating its dynamic search ads and with the new update the ads will be having longer titles and an additional field for description..
The new update by Microsoft, makes it’s dynamic search ads to be comparable enough with Google’s and this is indeed a great news for those who use Microsoft’s advertising platform for their business or clients.
The updated ads of Microsoft will now allow you to:
- Make use of an additional description field, and now you will be having a maximum of two descriptions in total.
- You can have upto 90 characters each for the two available descriptions.
- You can make the most out of longer dynamically generated ad titles.
Microsoft recommends its users to make use of the additional description field, so that the ads appear more specific with information that are enough for grabbing attention. This will also give you more space for explaining your ad copy.
But the second description offered by Microsoft advertising platform need not show up on all the devices. So as an advertiser, you need to include the most important text ads in the first description field. If you include your important text in the second description field, you might face the chances of those text not displaying in certain devices.
Dynamic Search Ads in Microsoft can be created via the Campaign Management or Bulk API.
The latest update is available in countries that supports Dynamic Search Ad campaigns. The current list of supported countries include US, UK, France, Germany, Canada, and Australia. But it seems that this feature will be gradually rolled out into other countries as well.