Paid links and their Disadvantages

Back links are the links from other site that point to a particular website and are one of the most essential factors of a good website and most of the webmasters try to get more back links for their sites. The links which one acquires by paying for it is known as paid links. Many of the webmasters considers this method as a good method to increase the website’s link popularity, but often they land in trouble.

Search engine giant Google hates paid links and they have mentioned it clearly before. They even has an official form which enables webmasters to report paid links to Google. Even though the back links determines the reputation of the website, it is purely based on the quality of those links. Google does not like links from bad or irrelevant sites and does not encourage them at all. If the links are from quality and relevant sites, Google makes sure that it gives enough point to those back links. [Read more…]

Link Exchange and Things to Take Care

Reciprocal linking is practiced by a vast number of SEO / webmasters around the globe for a  long time.  This helped to get better ranking and backlinks for the websites in the initial stages, but as time progress  reciprocal linking was started being used in the most unethical way and gradually search engine (especially Google) started cutting down on many sites which offered reciprocal linking services in an aggressive way. Many of the link exchange sites got penalized by Google in a really bad way. As per my experience, since then the link exchange stuff does not seem to work and many webmasters stopped wasting their valuable time on link exchange. But that doesn’t mean that reciprocal links have lost all its value. [Read more…]