Events in Google Analytics are the interaction or actions of website visitors and which can be tracked independently. Some of the major actions that can be tracked through Events include a button click, a download, playing a video, ad clicks etc. Event tracking becomes handy when we need to track some precise user actions on the website and analyse based on that. Event tracking is implemented by integrating a small piece of script on the website and Google Analytics has syntax for that code and we just need to customize it. [Read more…]