By now, you may have heard that content marketing is the future of marketing.  If you haven’t, you soon will!  Content marketing involves many aspects of search engine optimization, including keyword research, website structure, meta tags and link building, all with the ultimate goal of increasing website traffic and sales.  However, content optimization is one of the most important factors for content marketing success.

For customer-focused content that attracts both humans and search engines, try the following tips:
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