We need to have local business ads as a separate ad unit in Google Adwords in Order to run local Ads. Now Google is ready to come up with the local extension feature which helps the users to create local ads by dynamically attaching your business address to ads. This feature also helps to add the extensions to your existing text ads. Business owners can set up this extension by linking the Adwords campaign with Local Business Center (LBC) and others have to manually enter the address into Adwords. The address along with the ads would be shown based on the relevancy of the search. If there is not relevant address based on the search, then no address would be displayed on the ads.

With the coming of location extensions, the local business ads would no more be  a separate ad format. The local extension feature also gives more variety to your audience targeting. The local extension feature helps  to reach the local customers in a more effective way and showing them relevant information. In short the feature helps in promoting  the business brand, products, services, and associates your business with a specific location of interest to the user.  This is applicable whether the ad appears in Google Search, Content Networks, Google Map and Google earth.

The steps for adding or editing the ad’s address extensions are given below.

1) Log into your Adwords account.

2) Select the campaign which you wish to edit.

3) Click on the Settings tab.

4) In the settings area go to Audience – > Locations and select one of the options shown under Show relevant addresses with your ads.”
a) Business Owners
b) Non Business Owners.

5) Then Click Save.

Hope this becomes useful for who needs to adding/editing their address extensions.