URL tagging is a special way of tracking your different online marketing campaigns with Google Analytics. Consider that you are running a PPC and an SEO campaign for your website and you are not using any URL tagging. Here both the PPC and SEO results cannot be distinguished in the Analytics report and both may fall under the “organic” label.

So in this case if you are tagging the URLs for PPC and SEO campaigns you would be able to track and distinguish the traffic arriving to your site through PPC and SEO campaign. This will give a deeper insight into your marketing campaign and helps you in getting more precise figure.

To create URL tagging you can use Google’s URL Builder Tool, where you can input important details like “source”, “medium”, “term”, “content” and “campaign”. The “source” parameter will tell you the source or the referrer site through which you have got the visit. [Read more…]