Why do businesses need leads? Because leads turn into customers who pay. Those purchases increase your revenue and thus the value of your business. So, lead generation is an important task that one needs to do with careful planning. More than half of the goals of the marketing team focus on generating quality leads.

Lead generation involves a fair amount of strategies and marketing platforms to make it happen. So, in this blog, we will be briefing some of the top lead generation strategies.

What is lead generation strategy?

First, let us cover some basics. Leads are people who already have a certain interest in your product. Lead generation means identifying those people from the rest of the masses. To do that you would have to use some effective plans. These plans are otherwise called lead generation strategies.

Now let us dive into the important section of the blog, some effective strategies to keep your sales funnel filled.

10 Effective Lead Generation Strategies.

1. Use website content to your advantage

Let’s say you want to buy a fridge. What will be your immediate response? To search the internet for products available in your price range. The next thing you would do is visit the manufacturer’s website to find more details and specs of the product. Hence, you must use your content to drive in the leads. You can do that by search engine optimized content and content that truly provides information to your readers.

2. Create gated content
When you put out articles that people can access only after completing the lead form, you naturally find quality leads. If they spend time filling lead forms just to read your content, you understand how much direly they want to know about your product.

3. Conduct events

Hosting an event that attracts your target market is one of the smartest lead generation strategies. Leads get an opportunity to learn more about your product. While you get to gather contact information from quality prospects. For example, you can conduct webinars, workshops, or conferences. Whichever works for you the best.

4. Offer discounts

Discounts always tend to do the deal even if other methods fail. Offer your audience a coupon or discount if they complete a lead form or make an inquiry. It is certain to attract more leads. And if you add an expiry date to the coupon, they are more likely to make the purchase sooner.

5. Present a free trial
If you are a SaaS provider, you need to consider offering a free trial for your product. Because most people want to try products before buying them. Similar to a retail clothing store, they want to try to see if it is the right fit. Besides, people trust a business that offers them a free trial.

6. Engage in social media marketing
Social media users are increasing by the day. So it is reasonable to optimize your social media page to gather leads. This is one of the modern lead generation strategies that emphasize the use of modern tools to get things done. You can also include landing page links on your social media posts to gain leads who are active.

7. Create a referral program

Did you know? People are four times more likely to purchase a product referred by their friends/family. You can generate healthy leads by just offering rewards to existing customers who refer to your product.

8. Use Google Ads
When you do proper research on keywords for ads, you will surely see an increase in leads. You must be able to stand out from the crowd using unique phrases that capture a lead’s attention. You must also be ready to reevaluate your keywords occasionally. It improves the reach and relevancy of your ad.

9. Retarget inactive leads
Imagine a lead who showed interest in your brand by visiting your website several times and has stayed inactive in recent times. You could either rope them back in or just let them loose. The smart decision would be to try and remind the lead of your existence. You could through emails, Google Ads, social media Ads, etc.

10. Promote your product using paid social media ads
We all have seen Instagram/Facebook suggesting us products that we had checked out on Amazon or the browser. Those social media platforms have excellent personalization algorithms to tap into the target audience. Using paid ads, you can appear on the target audience’s Instagram feed in no time.

Conclusion
Knowing the lead generation strategies is a good place to start your journey. Apart from the ones listed here, you can also use marketing automation tools to capture high-quality leads every time.

Guest Blog by PeppyBiz

PeppyBiz is a leading SaaS provider offering a wide range of AI-powered business solutions to revolutionize the way you work.

Author Bio:

Sara Williams
Sara is a content writer at PeppyBiz, a platform that provides lead generation software through which companies can stimulate and capture customer’s interest in their product or service.