Google Introduces Schema.org Markup for Organization Logo

Have you ever wondered how to display your organization’s official logo when you search for your organization in Google? Actually it is one of the best things to have for your company website and very handful of companies do have their logos displayed in search results. But the good news is that Google has made it possible for the webmasters to display their company logo in the search results.

In its latest development, Google has launched support for the schema.org markup for organization logos. With the introduction of schema.org markup, you can easily connect your website with an iconic image. This will be of great help for webmasters and website owners who want to specify which image to be displayed in Google search results.

The new feature is made possible with the implementation of schema.org Organization markup, and by using this mark-up you can inform Google’s algorithm regarding the location of your organization logo. By connecting your website with an iconic image, your business branding, trust and reputation is sure to get uplift. Google has also provided the syntax of the Markup code in its official blog.

If you are the owner of a website http://www.example.com, and have your organization logo at http://www.example.com/logo.png, then you can link you website to your organization logo using the below piece of code in your home page.

<div itemscope itemtype=”http://schema.org/Organization”>
  <a itemprop=”url” href=”http://www.example.com/”>Home</a>
  <img itemprop=”logo” src=”http://www.example.com/logo.png” />
</div>

By using the above code, you are informing Google that the image at http://www.example.com/logo.png is the organization’s logo image and will also be used in Google’s search results. By using this image we are really eliminating the chances of irrelevant images in Google search results as your website’s logo will be given higher priority by Google’s search algorithm.

If you are really serious about displaying your company logo in the search results, then you should indeed try the above piece of code and see how it works.