Getting backlinks for your site is one of the most important and tedious part of your online marketing campaign. The number of good backlinks can determine the fate of your SEO efforts and hence backlinking should be given enough priority. Getting backlinks or link building should be done with importance and you should make sure that link building in not stopped in the middle of your SEO campaign. Link building efforts should go on and on.
Here are some useful things to take care while going for backlinks to your site.
1) Get backlinks from relevant site
While going for backlinks, make sure that it comes from relevant site. The backlink must come from sites whose niche is similar to your site’s. This would help your site to get more authority and useful traffic.
2) Get backlinks from quality sites
Your backlinks must always come from quality sites and if your backlinks are from sites with low quality, your site would be at the receiving end and would fare very badly in the long run. Quality sites means sites that have a decent Google Page Rank, sites that are properly indexed by the search engines, sites that provide useful and unique content etc. Make sure that the site from which you are having backlink is not black listed in any of the search engines.
3) Try to get backlinks naturally
Always try to get backlink naturally and if you are getting backlink naturally, it is sure that it would be from the most relevant and quality sites. To get natural backlinks your content should be interesting, useful and compelling enough for other webmasters to link back to you.
4) Avoid Link Exchange
In my experience it is always better to avoid any kind of link exchange programs and focus on getting quality one way links.
5) Avoid Link Farms
Link farms are certain pages where you can see a large chunk of links (both relevant and non relevant) and this page would be only meant either for link exchange or just placing links without any purpose.
6) Never be aggressive
Always maintain the frequency of getting new backlinks to a particular limit. Never try to get a large number of backlinks in a short span, but take your own time to build link. By building links aggressively your website would be looked upon suspiciously by the search engines.
7) Avoid Automated Backlink generation
There are many tools which offers to provide you instant backlinks and you may feel very much interested. But better avoid such offers as it may not get you any relevant or quality backlinks and your site would get no benefit in the long run.