What is “Content Targeting” Report in Google Analytics?

Google Analytics is one of the best free analytics tool that is available to track traffic and other activities on your website. This analytics tool is an awesome free product from Google and majority of the website owners use Google Analytics on their website to analyze the overall site traffic. A webmaster who is serious about his website’s performance always log into his analytics account multiple times a day.

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10 Reasons Behind Having High Bounce Rate for Your Website

Bounce rate is something serious that most of the webmasters are concerned about while viewing their web analytics stats. A high bounce rate in the web analytics report for a website means that the visitors are not at all interested in the website content and immediately leave the page soon after entering the website. This may happen due to various factors and if your website’s bounce rate is high, then you need to take it seriously and identify the areas where you can work on so as to improve the bounce rate. The bounce rate clearly speaks about the quality of your website and websites having high bounce rate are considered to be of low quality.

There are various reasons for the high bounce rate your website is experiencing and most of them are common issues. Some small adjustments can easily boost up your bounce rate and most of us fail to identify what these small adjustments really are. Here are some of the most importance and common reasons that is considered to be playing an important role in the high bounce rate of websites. Hope that it would be of useful to you.
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Three Major Types of Goals in Google Analytics

In Google Analytics, goals are one of the best features that allow us to go deeper into a website’s traffic performance and fix any possible issues. It helps you to track how users go through various pages or sections of your website. Goals help us to see how users travel once coming on your website or how users are reaching a particular section of your website.

Setting up goals with Google Analytics also helps you to make sure that the visitor has done what you would like them to do on your website. For example if you have a shopping cart then your ultimate aim is to make the users purchase your products. Mostly the last page that a user reaches after purchasing anything online would be a “Thank You” page and by setting a goal for this page, you would be able to understand the amount of successful user visits to your website which have converted into sales. Goals also help you to know more about the user behaviour on your website such as site engagement, user engagement etc.
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How to Enable e-Commerce Reports in Google Analytics

Google Analytics is obviously one of the most powerful free web analytics tool that is available and most of the webmasters rely upon Google Analytics for tracking the traffic and other activities on the websites. One of the most amazing feature of Google Analytics is its ability to track activities such as online transactions, especially for ecommerce websites. Google Analytics’ ability to track sales on a website makes is a pretty good and useful web analytics tool.  Most of the ecommerce websites take advantage of this facility and this helps to analyse and track the sales and its progress.
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How to View the Time of Visit in Google Analytics

How to View the Time of Visit in Google Analytics? This is one of the common questions that is asked in web analytics, even though the answer is quite simple.  There are many other free as well as paid analytics tool which are capable of providing the time of a particular visit. This has lead to many people asking whether we can get the time of the visits to our website. Yes, Google analytics provide the option to see the time of visits to some extent, which gives you an idea of the number of visit in a particular time. But Google does not give a detailed time report of the visit such as the exact hour and minute of any visit. It can show you the number of visit in a particular time frame.
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Track 404 Error Pages Effectively with Google Analytics

404 Error Pages are created inorder to notify visitors that they have landed on a page which does not exist. This can happen when either the visitor have typed the wrong URL or the user have reached a broken link from an external or internal link. Like we use Google Analytics to track traffic for different pages of a website by pasting the Google Analytics code on every pages of a website, we can also track the number of visitors coming to the 404 error page.
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Creating Advanced Segment for a Geographical Region with Google Analytics

Google Analytics is one of the most powerful and free web analytics tool available and is much better than many other free web analytics softwares available. Google analytics is not a hosted web analytics tool, but is just a compatible javascript code which needs to be included between the tag of an HTML page.

Google Analytics is so flexible and user friendly Internet analytics tool and comes with a variety of customized report options. In this post I would like to write about how to create an Advanced Segment for a particular geographical region with Google website analytics tool.

Consider that you have a website and have installed Google Analytics code to track the traffic details. You need to know the top landing pages or top content from the city “Kuala Lumpur”. In this case you can take the advantages of advanced segments in Google Analytics. The steps for setting up an advanced segment for a particular geographical region in this cases is given below.
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Google Analytics Opt-out Browser Add-on. Is it good or bad?

Google Analytics is one of the most used and user friendly website analytics software around and it totally free of cost. Google has just released the  Google Analytics Opt-out Add-on for web browsers. The main objective of the add on is to tell Google Analytics Javascript (ga.js), not to send any information to Google Analytics. When this add on is enabled, data would not be sent from your computer to Google when you open a website which uses Google Analytics code in it.
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Exclude IP Address in Google Analytics

Google Analytics is one of the best free web analytics tool available and is the most used web analytics tool. Google Analytics (GA) has a lot of advanced features which makes the web analytics more interesting. Moreover it is simple to use and you don’t need to use any software to run this, instead you just need to paste a simple script on to you web pages. In this post, I would like to explain how we can exclude a particular IP address while using Google Analytics.

1) Log on to your Google Analytics account. If you use more than one websites for tracking, the list of those sites would be displayed on the first page you enter after logging in.  This page is known as the account overview page and lists all the websites that are using Google Analytics code with this account.

2) Click on the name of the website account, of which you need to exclude a particular IP address.

3)Now You would be taken to the profile overview page for that particular website, where you can see a table in which the website that you need to filter the IP is seen.

4) There is an Edit link on the right side of the table, corresponding to the website name. Click on this link.

5) Now you will enter the Profile Settings page of that website. Here you can see a table with the title Filters Applied to Profile. Click on the “Add Filter” link on the top right of that table.

6) Now you will enter the page named Create New Filter. Select the Add new Filter for Profile radio button for new filters.  Enter a suitable filter name under the Filter Name field.

7) Select the Exclude all traffic from an IP address drop down option from the Filter Type menu.

8 ) Enter the IP address to be excluded in the box provided below. e.g if you IP address is, then it should be typed as 123\.249\.21\.162.

9) Then click on the Save Changes button.

10) Now you have completed the process of filtering this particular IP address from tracking by the Google Analytics code.

Filter IP Address

Hope this would work for you better.