10 Essential Characteristics of a Successful Social Media Professional
Jul 02 2010
Posted by George as social media
A Social Media Professional or consultant is usually entrusted with the strong reponsibility of enhancing the online presence of a website through various social media channels. Social Media Marketing is an interesting job once you have hit the right track and are in full flow. Social Media Marketing has also become one of the best career opportunities for those interested in online marketing and actually there is a shortage of quality social media consultants world wide.
To be a successful social media professional, there are many things that you need to work on. Here I would like to provide 10 points that I think is essential for anyone aspiring to become a successful social media marketing professional.
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Twitter is the most fastest growing social media site and has a large number of users. Twitter is so easy to use and most of the guys use Twitter for various purposes. Usually Twitter stats becomes too complex and makes it difficult for us to manually monitor the tweets and hence we rely on various Twitter monitoring tools available.
A large number of Twitter monitoring tools are available and I have tried a few of them. At last I have hand picked the top 5 of them, which I feel comfortable and easy to use. They may not be in the order listed below, but these 5 Twitter monitoring tools are always there in my browser’s bookmark.
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Digg seems to be going through a bad phase these days due to some reasons and the most recent departure of its CEO Jay Adelson has added to its long list of woes. The 39 year old Jay Adelson has decided to call it a day with Digg and is looking ahead for other better prospects. Jay Adelson have played an integral part in making Digg one of the most popular and efficient social news sites and his absense is sure to make some negative impact on Digg.
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Google has recently decided to index updates from Facebook pages to enhance its real time search results. The feature is just on a roll out and would be available in all the languages in the coming days. This means that Facebook updates will be shown in Google’s real time search results along with results from other social media sites such as MySpace, Twitter, Google Buzz, FriendFeed, Jaiku, Google Blog etc.
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While browsing the net for some information, I came across a useful addon and use script which helps to track your social media stats for individual pages. The addons and scripts are easy to use and it just get integrated with your Google Analytics to shown more specific social media traffic stats for your pages.
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Managing and tracking your Digg account and its activities manually is not an easy task, particularly if your are an active Digg and have a strong Digg profile. There are a large number of tools which helps to track and manage your Digg profile and I have also tried a lot of them. But there are 5 top Digg tools which I have found more useful and much easier to use.
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Google has put forward another important step towards being social with Google Buzz. Google has started Buzz to share information such as videos, updates, photos etc. Google is still in the process of rolling out this wonderful feature and all the Google accounts does not enjoy this social media feature for the time being. This feature will be available to all in the coming days.
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Ghost Tweeting is another topic that has been trending in the last few weeks. Ghost Tweeting is the process of multiple people tweeting on the same account. There are many power users who have admitted of using Ghost Tweeting method to manage their Twitter profiles. Most of the account of power users are too popular and people expect a lot from them (both quality and quantity). So most of these high profile Twitter users hire someone to update their Twitter account.
Digg is the most active and hottest social media site around which is used for sharing online content, by link submissions, voting, commenting etc. Rather than calling it a social media site, it is better to call it as a social news site. I have already mentioned about Digg, managing your Digg profile, tips for submitting contents to Digg etc in my earlier posts.
In this section I would like to write something about the factors that influences the stories in Digg’s upcoming hot section. Before that you need to know something about the upcoming section in Digg. The upcoming section is that part where the stories are stacked before being popped out into the front page. There are mainly 3 types of upcoming section which are the recommendation section (based on your profile), upcoming most section(links having most Diggs) and upcoming hot section (the hottest link in upcoming section).
Digg is one of the most prolific social book marking site, which helps in generating traffic to any website. People submit content, images and video to Digg and the best stuff will be voted by other users and would be promoted to the front page, which in turn generates huge traffic to the site where the content, image or video is hosted.
There are various factors to consider and check while submitting something to Digg. These factors plays a major role in deciding the fate of the content, which is being submitted. If these factors are positive the chances for a content, image or video to pop out onto the front page is high. Here we would be discussing some major things that we should take care while submitting content into Digg.
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