Social Media is the real buzz of Internet and is constantly evolving all the days. Those who are internet savvy cannot ignore the contributions of the various social media sites. There are various types of social media sites that suits for different purposes. Social Media really helps you in connecting with other people over the internet in a much efficient and effective way.
Social media web sites are an effective way for businesses and individuals to promote awareness about their brand and business. New social networking websites are introduced frequently. This abundance of choices is overwhelming and choosing the right website has become difficult. Therefore it is necessary to get acquainted with the various social media sites and their pros and cons before using them. You can take into consideration the following aspects for choosing the right social media websites
Social Media Marketing is the one of the most trending topics in online marketing these days and you can see a lot of articles and publications on social media marketing, its importances, ways to implement and so on. Most of the companies are trying to get themselves engaged in various social media channels for various purposes. If planned and executed well Social Media marketing can be one of the most cheapest and effective mode of online marketing and promotion. If your social media marketing is not well planned and executed, it may end in a disaster.
The are many reasons for why a company needs to turn towards social media marketing and it depends upon various factors such as the company profile, its products, it customers etc. Day by day the importance of an effective social media marketing campaign is on the rise for almost all the companies.
Here I would like to mention 5 major importance of social media marketing for a company.
Social Media Optimization (SMO) and Social Media Marketing (SMM) are two important that we often hear these days and consider both to be the same. These two terms are the most inevitable parts of an Online Marketing Campaign, but a lot of people consider both to be the same. The fact is that both SMO and SMM are different from each other, even though both use the same platform, i.e Social Media.
Social Media Optimization is generally the optimization of a websites and its pages to make it more friendly for Social Media, where as Social Media marketing includes the major process such as traffic generation, lead generation, revenue generation etc from social media sites. Websites use different social media channels depending upon the nature of its products and services.
Social Media sites have become an integral part of online marketing and has made the online marketing process and traffic generation much more easier. Social Media sites includes social networking and social bookmarking sites, which are mainly based on Web 2.0 technologies. To have an excellent social media profile one must be hard working and would be willing to spare time on these sites, growing the network, reading and appreciating others stuffs. In social media sites, you are able to interact with the other users through sharing and participation. I am also a Social Media addict and is a member of various Social MEdia Sites. Here I would like to share a few Social Media sites that I find more important.
Digg is the most popular social bookmarking site where you are able to post interesting articles from the net. If the articles of news that you are posting is of great interest, it would be getting more votes. Once it gets a certain amount of vote (Diggs) in a particular period of time, you post would get into the most popular pages. Once you post gets on to the most popular pages, the site which contains the submitted article or news is bound to get a huge amount of traffic. Since Digg is too sensitive avoid doing spammy stuff and creating multiple accounts from the same domain, as your Digg account, your IP adress and even your website may get banned from Digg.
StumbleUpon is another interesting social media sites, where you are able to submit interesting articles and get traffic based on the interest it generates among the other users. In Stumbleupon your post can get an upvote (Thumbs up) or a down vote (Thumbs Down) based on its quality. In StumbleUpon also you have to maintain a good network which contains users of similar interest as you. You can also Join certain groups, which suites your interest and requirements. StumbleUpon is said to derive quality traffic with lower bounce rate and is very popular among social media enthusiasts.
Twitter is another famous social media site which is growing at a rapid pace. Twitter is actually a microblogging social media site, where you can share your stuffs with a character length which is limited to 140. Twitter has emerged as a powerful social media tool and is also know for generating high quality traffic. More and more users are registering for Twitter and many companies and Organization has found Twitter as an effective tool for marketing and lead generation.
Another social bookmarking site, which is based on voting up / voting down, some what similar to Digg. Even though not as popular as Digg, it is soon carving a niche for itself in the social media world. It also has the popular section, where an article / news is displayed after it has attained a certain number of votes and user comments. Mixx has the options of creating and joining groups and communities, which helps in getting votes and traffic. This site also derives quality traffic to the site, but requires constant work and participation to build a reputable profile.
Twine is the latest Social Media site that I have started using and have found it to be extremely good for quality traffic generation. Twine also requires you to build a good network and regular participation to stay afloat in the competition. If you have a good network you would be able to share and bookmark good stuffs among your network. In Twine you have the facility to create and Join groups, which would prove to be a major source of traffic generation.