Yet Another New Rich Snippet by Google!!

Google has introduced yet another Rich Snippet yesterday which is sure to enhance your pages on Google’s search results. This new Rich Snippet format is aimed at supporting events. The new snippet will include the links to the specific events along with its date and location, which can help the users in a big way. This new rich snippet is sure to get you more relevant clicks and also helps users to find information more quicker. This would also lift the user experience to new levels.

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Google’s Breadcrumbs in SERPs

Google’s use of breadcrumbs in the SERPs is another useful element for the webmasters as well as for those who are searching something on Google. Breadcrumbs are usually the hierarchical display that is used to show site navigation. eg. Main Page > Services > Service 1. The use of breadcrumbs in Google’s SERP which was startedĀ  a few weeks back is still in its initial stage and is not used with all the URLS.
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Another interesting thing that I noticed in Google today was Google is not even being ranked on top for the keyword “search engine” and “search engines”. This is one of the interesting things, taking into the fact that Google is the king amongĀ  search engines and it is not even having top ranking for that keyword in its own search engine. It is high time that Google take this into account and at least place it on the top results for the above search terms. I am not sure why this is happening and the sites which show on the top for those keywords are Dogpile, Altavista, Ask etc.

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