3 Ways Google is Expected to Fight Spam Sites in 2011

Google have recently announced that they are going to fight search engine spam much stronger than before. They have been testing various changes which would help in the lowering the spam level. One of these changes is aimed at sites which have no original content or sites which copy content from other sites. They also plan to give options for users to give feedback about spammy and sites with low quality.

As per a recent article that I found on the net, Google is mainly concentrating on 3 major ways by which it could fight the spam sites in 2011 and are listed below.
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Blekko – The New Search Engine To Watch Out For

Blekko is a new search engine that launched recently and is aiming for the third position in the search market. It has certain unique features which even the search giant Google does not possess and these qualities make Blekko a hot favorite  for becoming the top search engine. It is considered to be a search engine that has the potential to eliminate spams and irrelevant results due to its advanced features. You have the option to register with Blekko and this will help you to get more relevant results based on your preferences.

One of the best features they have introduced is the SlashTags which are tags used to refine the search results and return more relevant searches. There are inbuilt SlashTags which is created by Blekko itself and you can also create your own SlashTAgs. To create your own SlashTags you need to be logged in. You can get more idea regarding this once you start using Blekko.
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Yet Another New Rich Snippet by Google!!

Google has introduced yet another Rich Snippet yesterday which is sure to enhance your pages on Google’s search results. This new Rich Snippet format is aimed at supporting events. The new snippet will include the links to the specific events along with its date and location, which can help the users in a big way. This new rich snippet is sure to get you more relevant clicks and also helps users to find information more quicker. This would also lift the user experience to new levels.

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Google’s Breadcrumbs in SERPs

Google’s use of breadcrumbs in the SERPs is another useful element for the webmasters as well as for those who are searching something on Google. Breadcrumbs are usually the hierarchical display that is used to show site navigation. eg. Main Page > Services > Service 1. The use of breadcrumbs in Google’s SERP which was started  a few weeks back is still in its initial stage and is not used with all the URLS.
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Google not Ranking Top for “Search Engine” in Google

Another interesting thing that I noticed in Google today was Google is not even being ranked on top for the keyword “search engine” and “search engines”. This is one of the interesting things, taking into the fact that Google is the king among  search engines and it is not even having top ranking for that keyword in its own search engine. It is high time that Google take this into account and at least place it on the top results for the above search terms. I am not sure why this is happening and the sites which show on the top for those keywords are Dogpile, Altavista, Ask etc.