Online Marketing has thrived despite the recent economic downturn as more and more companies realise they can no longer afford to ignore the internet as a source of business revenue.
Whether it be SEO, online PR or social media marketing, an increasing number of companies have had to look beyond traditional means of attracting new business. What’s more, most have found success thanks to the ability to reach a much wider audience of potential customers.
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Forums are one of the best way to get traffic and decent backlinks to your website provided it is used in the right way. Forum participation is considered as an integral part of any online marketing activity and forums can drive some good and quality traffic to a website. Most of SEOs and other online marketing professionals starts off with forum participation and somehow they manage to drift away from this in the course of time. In the end they label forum participation as a useless thing and a complete waste of time.
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SEO and Social Media Marketing have become the main ingredients of online marketing and both have an influential role in the success of any online marketing campaign. As we know SEO is the optimization of the websites in order to increase the visibility of the websites in the search engines. On the other hand social media marketing is the promotion of the websites in the various social media channels in order to increase the branding along with a good number of targeted traffic.
I have already mentioned about the advantages of online advertising and marketing activities such as social media marketing and SEO in this blog, and hope that you all have got an idea of how important both these things are. Both SEO and Social Media marketing/promotion has to be done in the right way to get your online marketing campaign keep going in the right track. You are not supposed to get any positive results from your online marketing activities if any of the SEO or social media marketing activities goes wrong.
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Search Engine Optimization (SEO) is one of the most heard words these days on the internet and is used by a large number of companies and individuals who have a website of their own. SEO is one of the cheapest, affordable and reliable ways of marketing on the internet. This amazing online marketing technique has changed the way the companies look for marketing their services or products. Unlike 10 years back, today we can see a lot of agencies and freelancers providing specialized SEO packages to help the companies market their products and services online.
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Article marketing is one of the most popular ways of link building and is an essential part of an SEO project. Since article marketing can help you in getting backlinks and traffic to your site, you need to be careful while writing articles for your online marketing purposes. There are thousands of new articles popping out on the net every day and majority of them are of less value due to their low quality. If an article is not having any quality or does not offer anything to the reader, then these articles are of no use.
So if you want to reap the benefits of your article marketing campaign, then you need to make sure that the articles that you are creating meets certain standards so that it stands apart from other ordinary articles. Here are 5 features that are required for bringing quality to your articles so that you don’t miss out on the potential benefits that you get from these articles.
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The Meta Robots tags are one of the most commonly used tags in a web page. The meta robots tags are used to create page level instructions for different search engine bots. All these tags are placed on the head section of an HTML page. These tags can wisely be used for usual SEO activities.
Here I would like to list about 6 important and useful meta robots tags that you can use across your website for different purposes.
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Online marketing and advertising is on the rise and more and more companies turn towards the internet to promote its products or services. Online marketing includes services such as SEO, SEM, Social Media Marketing, Affiliate Marketing, Email Marketing etc. All of these services have their own benefits such as speed, accuracy, reach, conversion rate etc.
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The number of internet users is on a rapid rise worldwide and the internet is being used by people of all age and types. Internet has become one of the major medium for communication, entertainment and is indeed in the process of replacing traditional entertainment, promo products, and informative medias. Business has started leveraging the benefits and advantages of online advertising and marketing activities to a great extend. The benefits of digital marketing is something that has changed the marketing arena since the last decade and it will go on in an upward trend.
Some businesses are finding that handing out a promo product such as pens, business cards, and mugs for their marketing activities are too costly and yield little results. Likewise, other traditional marketing forms such as television, radio, newspaper, magazines, etc., are becoming a thing of the past.
Internet has also undoubtedly become a major and effective medium for advertising and it can clearly be predicted that the online advertising and marketing is very soon going to replace the advertising through traditional medias such as television, radio, newspaper and magazines. Most of the companies and organizations across are relying on digital advertising and marketing techniques to improve their overall sales and revenue. Digital marketing has so far proved to be effective and efficient when compared with other forms of advertising and marketing.
The advantages of online advertising are many when compared with the traditional advertising and marketing techniques. The online advertising and marketing scenario is drastically entering a wider area and in the coming years one cannot even think of a business promotion without the help of internet advertising. Here I have picked around 10 advantages of online advertising (not in that order) when compared with the traditional offline advertising.
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Social Media Optimization (SMO) and Social Media Marketing (SMM) are two important that we often hear these days and consider both to be the same. These two terms are the most inevitable parts of an Online Marketing Campaign, but a lot of people consider both to be the same. The fact is that both SMO and SMM are different from each other, even though both use the same platform, i.e Social Media.
Social Media Optimization is generally the optimization of a websites and its pages to make it more friendly for Social Media, where as Social Media marketing includes the major process such as traffic generation, lead generation, revenue generation etc from social media sites. Websites use different social media channels depending upon the nature of its products and services.
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This post is mainly for those who are new to Google Adwords and those who would like to know more about the different search types used in Adwords campaigns. As we all know that Google Adwords is a paid tool is mainly used for running pay per click (PPC) advertising campaign to drive more relevant traffic to a website. Google Adwords are helpful for those who want instant flow of traffic and cannot wait for the site to get organic traffic.
Extensive and clever keyword research is necessary for getting better results from your Adwords campaign. While selecting keywords for your PPC campaign, there are mainly 4 types of keyword categories that you would come upon. These different keyword types are mainly based on the requirement of the site, the keywords competitiveness etc. Here i would like to shed some brief intro on the 4 keyword types that you would be using while managing your Google Adwords campaign.
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