Online Marketing Blog » online marketing

How to Find Out the Search Terms that Brings Traffic from Adwords

George — Wed, 28 Dec 2011 09:41:01 +0000

As we all know, Google Adwords is one of the most powerful online marketing tool and is used to generate instant and targeted traffic to a website. Google Adwords helps you to list your website in the sponsored listings of Google search when someone triggers a particular keyword or key phrase. We can create our own sets of Ad Titles and Descriptions that needs to be displayed in the sponsored listings. We can also provide the keywords that need to trigger the ads on the sponsored listing section of Google Search. Apart from Google search, we can also display our ads in other advertising network supported by Google.

Google Adwords account would help you to analyze a lot of facts and figures related to your ads and keywords. You would be able to know a lot of things about the performance of your website. You could analyze the multiple data from Adwords and maintain your advertising budget as per that. One of the major things that you might be keen to know about your Adwords campaign is the set of search terms or keyword phrases that brings clicks to your ads. This data would help you to make your online marketing activities more effective and precise.

The knowledge about the search terms that bring clicks to your ads would give you a better idea on which keywords to maintain and which one to remove from your campaign. You can also add additional related keywords based on the search term data. You can adjust your ad title and its description based on the keywords that are driving more clicks and traffic.

Here are the steps required to find out the search terms that brings clicks or traffic from Adwords.
1) Login to your Adwords Account.
2) Got to any Campaign or AdGroup.
3) Select the tab named “Dimensions“.
4) Click on the drop down menu named “View” on the left hand side of the dashboard of “Dimensions” tab.
5) Select the option “Search Terms” from the drop down list and you are there.

Now you can see a detailed information about the search terms that brings click on your advertisements along with other vital data such as clicks, impressions, match type, CTR, average CPC, cost and average position. You can also see the option to download these reports on to your system.

How to Create New AdGroup for an Existing Campaign in Google Adwords

George — Tue, 20 Dec 2011 12:01:21 +0000

AdGroups are one of the best option to manage your keywords in Google Adwords. With AdGroups, you can easily categorize your keywords based on various factors and it helps to assess the performance of the keywords in a much better way. For those who are new to Google Adwords, then here is a basic article which tells you how to create a new AdGroups in an existing campaign in Google Adwords.

Most of us would be aware about the importance of Adwords and how it works out to bring more traffic and leads to our website. Google Adwords is one of the best way to get quick traffic to our website and the more money we are willing to spend, the more targeted traffic would be flowing to our website. The steps are really simple and you just need to fill the right keywords, ad description etc to make the most out of our online advertising activities through Adwords. The steps that are included to create a new AdGroup for an existing campaign in Google Adwords are given below.

1) Go and login with the Adwords account at http://www.google.com/adwords
2) Click the campaign tab where you can see the list of campaigns that are created in the Adwords account.
3) Click on the campaign name under which you wish to add a new AdGroup.
4) Once you click on the campaign name, you can see a tab named “Ad groups” which has a button named “New ad group”.
5) Click on the button “New ad group” and you would be asked to enter the information for the particular new ad group.
6) Once the information are filled, click on the button “Save ad group” and you are done.

You can add more than one AdGroup in a particular campaign and by doing this you would be able to set up different sets of keywords for different ads. This would help to run and manage your Adwords campaign in much better way. Adwords combined with a professional SEO services can really boost your online marketing activities.

How to Check If Your Twitter Account is Blocked in Twitter Search

George — Tue, 15 Nov 2011 05:38:59 +0000

Twitter is one of the most powerful social media tool and is also the top micro blogging site as of now. Twitter has the potentiality to pull huge quality traffic to any website and is one of the most easiest social media site to use. You cannot achieve the traffic and website promotion success overnight as you need to carefully build your Twitter profile to make it equipped for your online marketing activities.

Few months back Google had started showing tweets in their real time searches and this was a great bonus for the Twitter users. The tweets started showing up in Google search engine thereby driving more traffic to any website. Twitter also has its own search engine and this is widely used by people who checks for live news or updates about any topic. So getting listed in the Twitter search engine greatly influences the listing of your tweets in Google’s real time searches.

This means that if your Twitter account is not listed or indexed in Twitter search engine, then you are in real trouble. Getting blocked in Twitter search means that your Tweets will not show up in Twitter search and may also be deprived from getting listed in Google’s real time searches. Ultimately the traffic coming to your website from these sources would cease considerably and this would create more serious issues as far as your online marketing activities are considered.

It is always better to check once in a while whether your Twitter profile is being listed in Twitter search or not. It is very much easy to check this, as you just need to visit the Twitter search engine and search your profile name. If the search results contains your profile and other tweets, then there is no issue. On the other hand, if the search result do not return the listings for your profiles and Tweets, then the chances are that your Twitter account in blocked in Twitter search engine for some other reasons.

Don’t panic while your confront such a situation, but just visit the Twitter help center and raise a ticket. Your problem would be fixed at the earliest. I too had the same issue of being blocked by Twitter search engine and I got it rectified few days back and now my Twitter account is back in the Twitter search results.

3 Killer Online Marketing Secrets

George — Thu, 27 Oct 2011 03:58:35 +0000

Online Marketing has thrived despite the recent economic downturn as more and more companies realise they can no longer afford to ignore the internet as a source of business revenue.

Whether it be SEO, online PR or social media marketing, an increasing number of companies have had to look beyond traditional means of attracting new business. What’s more, most have found success thanks to the ability to reach a much wider audience of potential customers.

Below are 5 killer secrets that could give your online marketing campaign a boost and turn your business into the next big online success.

1) Online PR lets you control your image
There are a number of online PR networks that cater to a variety of budgets to suit a business of any size. The main advantage of an online PR campaign is the ability to promote your business in a positive way within trustworthy news sources rather than just your own website.
Online reputation management is big business, with a lot of major corporations spending seven-figure sums to ensure there is positive rather than negative discussion about their business online. Online PR allows you to do this relatively cheaply.

2) Embrace SEO… but don’t rely on links
SEO is a term that most businesses wouldn’t have heard of until recent years and many still don’t bother trying to increase search engine rankings. The smart companies either invest in a digital media agency to propel them to the top of Google or employ an in-house SEO guru to work alongside their webmaster.

SEO relies largely on attracting links into the site, but due to the relative ease of ‘gaming’ this system with unnatural, spammy links, Google are looking for a new ranking signal. Which brings us to the next secret…

3) Social Media is the future of online marketing
2011 has been a huge year for social media, and both agencies and in-house marketing teams alike have ploughed thousands into social media marketing. Google loves social and puts a lot of faith into signals from Facebook, Twitter and other social bookmarking sites.
Google have even launched their own social network, Google+, and can’t say enough about it. The number of +1s a site gets is already a big ranking factor and this will increase in prominence as Google moves away from traditional links.

10 Tips for a Better Forum Marketing Strategy

George — Fri, 23 Sep 2011 11:22:08 +0000

Forums are one of the best way to get traffic and decent backlinks to your website provided it is used in the right way. Forum participation is considered as an integral part of any online marketing activity and forums can drive some good and quality traffic to a website. Most of SEOs and other online marketing professionals starts off with forum participation and somehow they manage to drift away from this in the course of time. In the end they label forum participation as a useless thing and a complete waste of time.

Forum participation can be useless if you do not execute it in the right way. You cannot achieve anything from forum participation overnight as it needs to be carried out on a regular basis. There are many things to take care if you want to taste success with forum marketing and here are some of the basic things that I would suggest if you are going to try forum marketing.

1) Select and Register in Related Forums of Good Quality
Always search and find out the most relevant forum for your website and also make sure that the selected forum is related to the services offered in your website. There is not point in joining and trying to promote your website in a forum that has no relation with your website services.

2) Start Participation
Once you have joined the forums, start participating in the forum by just introducing yourself and your business, responding to the questions asked in the forums and by other means.

3) Never be aggressive
Most of us have a conception that the forums are the best way to generate traffic and keeping this in mind, some of us try to over participate in the forums by throwing away links at time when it is less needed. Some also tries to spam the forums by pasting his website link all over and in the end getting banned from the forum.

4) Put Signature Links
Most of the forums provide options to put links as signature and this should be taken advantage of, as these links can serve as a good traffic referring point. Certain forums makes the availability of signature links only to those users who have a certain amount of points or grading in that forums. So make sure that you put an optimized signature link in the forum.

5) Provide Informative and Useful Answer
Forums contain a huge number of genuine questions from people who are really in search for a good answer. So while answering questions in the forums, make sure that they are informative, accurate and to the point. The answers that you provide must make you a reliable source of point for other members in the forums.

6) Post Genuine Questions
While posting questions post genuine and worthy questions, rather than giving out silly ones. If you are giving genuine questions, you would be getting good answers and on the other hand if you start posting silly questions other members would ignore you and may result in a bad user reputation.

7) Develop a Good Network of Forum Friends
Always try to make a good rapport with the other members of the forums and add good friends into your network. This would help you in the long run and you can always take advantage of a good friend network in a particular forum.

8) Maintain Regular Participation
Never register in a site and sit idle after making a couple of posts, as this would not fetch you any advantages from forum marketing. The participation should be regular rather than doing it once in a while. If you participate on a regular basis your points and reputation along with your signature links would gain more advantage. If your participation is low, then your profile and link weightage would go down.

9) Follow all the Threads You Participate
While participating in a thread, it is better to turn on the option to follow that thread so that any answers made above your post would be notified via your email and you can reply to that thread if it is worthy for it.

10) Try to Earn Reputation in the Forum
If you are a reputed forum posted, then you would be considered as a reliable source of point and it would make your website promotional activities much more easier. In order to earn reputation in a forum, you must have a regular and quality participation in that forum.

The Best SEO and Social Media Marketing Guide I Would Recommend

George — Tue, 09 Aug 2011 05:01:33 +0000

SEO and Social Media Marketing have become the main ingredients of online marketing and both have an influential role in the success of any online marketing campaign. As we know SEO is the optimization of the websites in order to increase the visibility of the websites in the search engines. On the other hand social media marketing is the promotion of the websites in the various social media channels in order to increase the branding along with a good number of targeted traffic.

I have already mentioned about the advantages of online advertising and marketing activities such as social media marketing and SEO in this blog, and hope that you all have got an idea of how important both these things are. Both SEO and Social Media marketing/promotion has to be done in the right way to get your online marketing campaign keep going in the right track. You are not supposed to get any positive results from your online marketing activities if any of the SEO or social media marketing activities goes wrong.

Both SEO and Social Media marketing should be learnt with experience and you cannot master both of these by reading any common article or basic tutorials. For those who are new to this field, live experience is the best thing for them as they would be able to get an overview on how SEO and social media marketing works. Once they get a basic experience and knowledge of social media and SEO, then they take the help of any one of the best tutorials, guides or articles that are available.

There are various SEO and Social media marketing guide available on the net and you can select any one of them for your purpose. While selecting the online guide, make sure that it is good enough and is sufficient to help you gain some mastery over SEO and social media marketing. While surfing the net, you can find both free and paid guides and it all depends upon you on which one to choose from. Free articles or guides have their own limitation while a good paid online marketing guide can help you even better with more detailed information and helpful tutorials.

Before planning to take up any of the online marketing guide, make sure to verify its authenticity and efficiency. You can do this by reading reviews about the guide on the net, by asking your friends or by asking your question in any of the popular online forums. If you get a positive review from these, then you can go ahead with your plan and on the other hand if the review is negative then you need to search for another one.

The major issue is that these days a lot of small companies and individuals with least reputation comes out and announces their online social media marketing or SEO guide. They also claim to be the best one in the market with all sorts of advertisements and projections. But most of the times, the guide or tutorial offered by these guys are mediocre and does not help you in gaining any useful knowledge in SEO and social media marketing. That is why; I have asked you to check the reputation of the guide by asking your friends or from any other online resources.

When any of my friends comes to me with asking about the best SEO and Social Media marketing, I would suggest them only the best one that I feel. When they ask me about the best guide, I also take help of my friends and online communities to come upon a final answer. Then only I would be suggesting the same for my friends. I usually recommend few of the best social media marketing guide to my friends and they have really benefited from them. One of the best online marketing guide that I usually recommends to my friends is an online guide in the name of SEO and Social Media Marketing Guide by Tom Heatherington which have proved to be beneficial for more of my friends. The guide comes at an affordable rate and covers almost everything that is required to make you an expert in SEO and Social Media Marketing.

You can either download the PDF file or by an Amazon Kindle of the SEO and Social Media Marketing Guide upon payment and those interested in buying the guide can do it by CLICKING HERE. There is also a beautiful video which explains the benefits of this SEO and Social Media Marketing Guide and hope that you enjoy it.

If you are convinced after watching the video then don’t hesitate to buy on copy of this online marketing guide. BUY NOW!!

Some Advantages of SEO Over the Traditional Marketing Strategies

George — Fri, 03 Jun 2011 05:41:02 +0000

Search Engine Optimization (SEO) is one of the most heard words these days on the internet and is used by a large number of companies and individuals who have a website of their own. SEO is one of the cheapest, affordable and reliable ways of marketing on the internet. This amazing online marketing technique has changed the way the companies look for marketing their services or products. Unlike 10 years back, today we can see a lot of agencies and freelancers providing specialized SEO packages to help the companies market their products and services online.

Before talking about the advantages of SEO over the traditional way of marketing, let us have a brief idea about the various common traditional marketing strategies that companies used to implement. In the traditional marketing strategies giving advertisements in a newspaper or a magazine was the most common way. This was costly as the rate varied depending upon the area upon which the advertisements should be displayed. Despite spending a large amount on this type of advertisement, one could not track the complete results of the advertising campaign as it was impossible to view sensitive data such as how many people viewed it, how many purchased the product upon seeing the ads etc.

The second common traditional way of advertising is the direct mailing method which involves sending our sending out letters to a large number of addresses which may includes audiences who are not at all interested in the services offered by the mailing party. This is a kind of disturbing marketing strategy and also involves a large amount of time and money spend.

The third type of traditional advertising was pushing advertisements on media channels such as radio and TV. But this was the most expensive way of marketing as one had to pay a huge amount for a few seconds of ads. Also the creation of the advertisements were also too expensive. This will reach more audience than the previous too methods but when we calculate the cost of the advertisements, the overall marketing cost would always be high.

When we take these 3 types of traditional advertising methods, the overall cost for advertising was always high and the results of the marketing activities were not always great. This was mainly due to the fact that even if the company got some increase in sales, the amount that they spend for the advertisements would always be high.

But when we come to SEO, which is one of the online marketing technique there is always a huge ROI when compared with the traditional advertising methods. The main reason behind this is that like every online marketing activities, SEO is also very much affordable and even if you have a small business, you can go for an SEO campaign for your website. The other fact is that if SEO is done in the proper way you would be getting a steady traffic to your websites for a much long time.

Another advantage of SEO is that the traffic coming to your website would be more targeted and relevant as SEO helps in making your website visible in the search engines to the keywords that are related to your website. This means that the traffic coming to your website from the search engines are potential customers who searched on the net for the products and services that your company is offering.

Measurability is another major advantage of online marketing and hence the results of the SEO activities can clearly be measured using various tools available. By measuring the effectiveness and other stats of the website traffic we can make adjustments necessary adjustments in our SEO campaign to get more targeted visitors.

Even though SEO may not get you traffic instantly, once you have done the proper SEO, the traffic would be coming to your site in a gradual and steady manner. Once you start getting the traffic you just need to capitalize on those traffic with the various online marketing tools available. The above mentioned things are just the basic advantages of SEO over the traditional marketing activities and there are still other advantages SEO have over the traditional marketing methods. So if you are serious about doing online marketing for your products and services, then SEO is the best way to start with.

5 Features Required for Quality Article Writing

George — Mon, 11 Apr 2011 09:20:08 +0000

Article marketing is one of the most popular ways of link building and is an essential part of an SEO project. Since article marketing can help you in getting backlinks and traffic to your site, you need to be careful while writing articles for your online marketing purposes. There are thousands of new articles popping out on the net every day and majority of them are of less value due to their low quality. If an article is not having any quality or does not offer anything to the reader, then these articles are of no use.

So if you want to reap the benefits of your article marketing campaign, then you need to make sure that the articles that you are creating meets certain standards so that it stands apart from other ordinary articles. Here are 5 features that are required for bringing quality to your articles so that you don’t miss out on the potential benefits that you get from these articles.
1) Well Written and Optimized
The articles should be well written in the sense that it should follow all the basic ethics of professional article writing. If should also take the SEO point into consideration and should be well optimized with the target keywords.

2) No Grammatical-error and no typos
If you are writing an article with a lot of information after spending a lot of time you need to make sure that it is having atleast some minimum article qualities such as good grammar and less typos. Make sure that there are no grammatical errors and also check that all the words in the articles are spelled in the correct way.

3) 100% Originality and Uniqueness
The articles should be 100 % percent original and unique. Try to make your articles as original as possible, which would lead to better reputation. Even if you are taking any other existing articles for reference, do not copy and paste the exact article. Modify the articles in your own words an ideas, and then go for publishing it.

4) Word count 300-500 words minimum
Nobody would be caring to read an article which are 1000 or more words long, as every one needs to get a full ideal about the article in a short time. If your article is too long, one may not dare to read the article and they may skip to any other sources on the net. Make it as consise as possible, so that the readers do not get the feeling that it is taking too much time to read the article. Make the size of the article between 300 – 500 words, so that one does not need to spend a long time reading the articles.

5) Informative and interesting to read.
Beside making the articles concise, give more focus on making the article more informative and interesting to read. Making the article informative is somewhat easy, but the real challenge lies in making it interesting to the readers. This requires creativity and skills so that the message in the article is conveyed to the readers in the best way.

The above mentioned things make sure that your articles does not get drowned along with the other ordinary articles. If your article stand apart from other low grade articles, then you are sure to enjoy a good search engine rankings and traffics from these articles.

Some Useful Meta Robots Tags

George — Tue, 29 Mar 2011 12:22:04 +0000

The Meta Robots tags are one of the most commonly used tags in a web page. The meta robots tags are used to create page level instructions for different search engine bots. All these tags are placed on the head section of an HTML page. These tags can wisely be used for usual SEO activities.

Here I would like to list about 6 important and useful meta robots tags that you can use across your website for different purposes.

1) NOFOLLOW – This tag is used to prevents bots from following the links on a particular web page. Note that this tag is applicable for the links on that particular page only. This tag is placed in the head of an HTML page and its syntax is as follows.

2) NOINDEX - This tag helps you to prevent the web page from being included in the index of the search engine. This is done in case you don’t wish the search engine spider to index the content of your page due to some security reasons. The syntax for this tag is given below.

3) NOODP - This tag is used to prevent the open directory project (DMOZ.org) description of the page from being displayed in the search results. In the case of sites which are listed in DMOZ, the search results show the Title and description given in the Dmoz entry. The NOODP meta tag makes sure that the right Title and descriptions are shown up in the search results. Its syntax is given below.

4) NOYDIR - Similar to the NOODP tag, the NODIR tag is used to Prevent Yahoo! Directory Titles and Descriptions from being displayed in the search results. The syntax for using NOYDIR tag is as below.

5) NOARCHIVE – This meta tags helps you in preventing a cached copy of a web page from being available in the search. There would be instances where you would not wish to display the cached version of your web page due to some other reasons. In this case you can take the use of this tag and its syntax is given below.

6) NOSNIPPET - This meta tag prevents a description from being displayed below the page link in the search results. This tag is also placed in between the head tag and its syntax is as follows.

Why SEO is the best form of online marketing?

George — Sat, 14 Aug 2010 14:44:59 +0000

Online marketing and advertising is on the rise and more and more companies turn towards the internet to promote its products or services. Online marketing includes services such as SEO, SEM, Social Media Marketing, Affiliate Marketing, Email Marketing etc. All of these services have their own benefits such as speed, accuracy, reach, conversion rate etc.

In my opinion SEO is the one of the best online advertising or marketing techniques and the reasons are many. This differs from industry to industry and there might be industry which gets its online marketing benefits from techniques other than SEO. Other online advertising methods might be fast, have better conversion, drives good traffic etc, but the advantages of SEO in online advertising is really great.

Some of the major reasons why I rate SEO as the best online marketing technique are listed below. (This is just my personal view and not a public opinion).

1) Cheap and Affordable
SEO is considered to be one of the cheapest and affordable form of online advertising methods as it does not require to spend money on a regular basis Once you do SEO properly, you will get its benefits for some time without spending anything extra.

2) Long Term Results
Once SEO is done properly we can expect long term results without much maintenance. But when we use other online advertising and marketing techniques we need to spend money consistently for better results.

3) Higher ROI
Since SEO is cheap and affordable, naturally its ROI is also high provided the SEO is done in the right way and the website is getting targeted visitors.

4) Large Coverage Potential
As with other online marketing methods SEO is also having a large coverage potential or wider reach. This helps in getting more targeted visitors from different locations.

5) Relevant visitors
Usually traffic from SEO brings in relevant visitors as people get on to your site after searching for their targeted keywords on any search engine. They would only enter your website from the search engines if they feel satisfied with the snippets shown in search results.

6) Reasonably Good Sales conversion rate
Since the traffic from SEO is relevant and mostly qualified, you could enjoy a reasonable good sales conversion rate.