Adwords is one of the best online advertising platform which is offered by the search engine giant Google. Adwords is being used by majority of the businesses and companies that are trying to market their products and services online. Adwords is easy to manage and the major advantage of this online advertising platform is that you just need to pay for the clicks on your ads, rather than paying for all the impressions. This makes Adwords a more reliable and affordable online advertising platform.
For those who use Adwords for their online businesses must be aware about the keywords and the types of keywords that are entered into the Adwords platform for advertising purposes. There are mainly 4 keyword match types in Adwords such as Broad Match, Phrase Match, Exact Match and Negative keyword type and all these are used for different purposes.