Instagram is one of the biggest social media platforms, with more than 1 billion active monthly users. Along with social media platforms, Instagram has also evolved as a leading marketing platform for marketers.
The marketing potential it holds is beyond the imagination of ordinary users. Organizing a user-generated content campaign on Instagram is an excellent way of marketing the product to a larger group of people in an effective way. There are many examples of successful user-generated content campaigns on Instagram.
So, in this article, we are going to discuss what is user-generated content, and how you can organise a perfect user-generated content campaign on Instagram.
What Is User-Generated Content?
Any form of content that is created by the users of a brand to share their experience with the brand is known as user-generated content. People are not paid by marketers for creating the content. They do it with their own free will. UGC can be in any type like
There are only some of the significant types of user-generated content. People are allowed to create content in any form.
Now, let’s discuss how to run a successful user-generated content on Instagram.
Steps To Run A Successful User-Generated Content On Instagram
1 Create a brand new hashtag for the Instagram
The first step is to create a fresh and easy to remember Instagram hashtag. You should give and easy way for the audience to submit their posts.
Thousands of hashtags are created every day. So tour hashtag should be unique and tricky enough so that people could remember when they post on Instagram.
2 Encourage your users to share their photos using the hashtag
After creating a hashtag now, it’s time to encourage the followers to use the hashtag while sharing content.
Organizing a UGC campaign is one of the best ways to engage the users and encourage them to share the content using your hashtag.
3 Collect the User-Generated Content
Once you create a hashtag and encourage the users to share the content using a particular hashtag, now it’s time to collect the best user-generated content.
There are many tools available in the market that may help you to curate the content in an organized way.
4 Post UGC along with the regular content
After collecting the best user-generated content for your brand, now its time to plan how to use the user-generated content on Instagram along with the regular content. It’s easy to share user-generated content on Instagram.
Make a plan to post regular content along with the UGC. This is one of the best ways to impress the audience. People love to see and get engaged with the user-generated content on social media.
Embedding UGC, along with the regular content, is one of the best ways to showcase your content to the audience. Always remember to give proper credit to the real owner of the content while using UGC or else you may face some legal issues.