If you are an e-commerce business and still are a ghost on Instagram, then you better have a good reason for that!
Having an active presence on Instagram for your business is no more just a matter of choice but a necessity. Instagram is a part of our lives now, and crucial for many businesses.
With the right Instagram marketing strategy in your arsenal, you can grow to be an influential brand on Instagram.
Realizing this utter importance of Instagram for your brand marketing purposes, this article is all about the trending tips for Instagram marketing which are very much required to grow your Business on Instagram.
So, come let’s start the ride!
1. Switch To Instagram Business Profile
It is the first and the foremost thing you need to take care of. Being a business yourself, having an Instagram Business profile is so imperative. Having an Instagram Business Account gives you Instagram insights like Gender, Age Range, Top Locations, etc.
It gives you all related information regarding your account and how your posts perform. It also gives information like changes in number of followers, total impressions, reach, posts, followers, profile views, website views, and so much more. All this helps you to finally analyze your overall Instagram marketing campaign.
2. Figure Out Your Audience’s Interest
Your audience should be your first priority. That’s the thumb rule for any marketing strategy. You might create an amazing Instagram post but what use is it of if it doesn’t resonate with your audience’s interests. They are the ones who will engage with it in the first place.
As discussed above, Instagram insights help you get a better understanding of your audience’s interest by giving you details like demographics, impressions, total clicks, locations, etc. All this information helps you give a deep understanding of your audience’s behavior and interests, hence, helping you to funnel your Instagram marketing strategy accordingly.
3. Share User-Generated Content
Instagram is a great place to discover and post user-generated content. People literally post their entire lifestyle on Instagram like what are they eating, what are they wearing, where are they visiting, or what are they watching. Every post like this acts as a user-generated content for one brand or other.
Brands generally discover such user-generated content through mentions, tagged, or hashtags and repost them on their official Instagram profile in order to showcase real life user experience with their brand. This helps to enhance their brand image and grow user trust in the brand.
4. Embed Instagram Feeds On Your Website
Another way of putting the user-generated Instagram content to your marketing use is by embedding those Instagram feeds on your official website where your website visitors get to see the social proof for your brand in a very visually appealing way.
Also, embed Instagram feeds on your website, and let your website visitors see your social side which they might be earlier unaware of. Also, it helps to improve your website’s overall performance by improving it’s visual appeal, increasing the dwell-time, enhancing the conversion rates, reducing the bounce rates, etc.
5. Know When To Post
Just posting on Instagram is not enough. Posting it on right time is. You must post when your post reaches to the maximum target group and gets the most impressions.
According to research, the best days to post on Instagram are Monday and Thursday while Wednesday is moderately good. On the other hand, Sundays are the worst days to post on Instagram. The best time to post is 8AM- 9PM and 2AM. The recommended frequency of posting content on Instagram is 1-2 posts per day.
6. Use Interactive Brand Hashtags
Using relevant and interactive hashtags is imperative for a successful Instagram marketing campaign. Hashtags help you categorize and organize your images and videos on Instagram. It is an easy way of tagging your content making it easier for others to find it.
Your hashtag could be generic or very very specific as per the requirement of your Instagram marketing campaign. Your hashtag must be simple and really interactive. It helps you initiate immediate engagement. Your customers and followers can use this hashtag to share user-generated content for your brand on Instagram.
7. Use Instagram Stories Effectively
The 24-hour disappearing stories is a great Instagram feature. It is like a gift for marketers. These stories help you narrate a whole story in a really engaging manner segmented into multiple stories.
What makes these stories different from a regular Instagram post is it’s slideshow format and the fact that they are not permanent and just visible for 24 hours only. This helps to create the required FOMO effect in the minds of your users.
You could also use this feature to make an announcement for a new post, some offers or discounts, events, etc. You could show a celebrity endorsing your product or the story behind the cameras.
Over To You…
These were 7 important tips to reinforce your Instagram marketing strategy and now it’s time to put them to use. Post at right time and on the right day and never forget to track your metrics.
Try the best Instagram marketing and embedding tool for your marketing campaign and let your brand grow and flourish on Instagram.