Google has always been against the idea of passing PageRank by selling links and has always indicated that such a practice was not at all good for the website in the long run. Google has indeed stated that selling links and thereby passing PageRank totally violates their quality guidelines. Most of the webmasters have the habit of implying the idea of selling or buying links hoping to pass PageRank and get better search engine rankings.
Google seems to be fed-up about this practice and has finally decided to halt such practices. It has started penalizing hard those websites which are indulged in selling or buying links and thereby passing PageRank. Such unnatural links really harms the readability and purpose of the website and its content. We can see a plenty of websites around which has links that are not at all related to the theme of a particular webpage or content. Such links are a good example of link spamming and such practice will no more work as Google has tightened its campaign on penalizing websites that sells links. [Read more...]